Drive More Traffic to Your Store Using Structured Data | Ilana Davis | JSON-LD | Bonus Episode

Ilana Davis is a Shopify Superhero who works with e-commerce shops to remove friction from the buying process. She’s the owner of JSON-LD for SEO, a Shopify app that gets you more organic traffic through Rich Results.In This Conversation We Discuss: [00:00] Intro[01:59] Pros and cons of consulting vs app development[03:26] Using structured data to produce rich results[04:25] Themes have structured data but are incomplete[05:30] Is JSON-LD updated with Google’s algorithms?[06:18] The full process of structured data[07:41] Structured data is like a cheat sheet[08:50] Does structured data affect Merchant Center?[10:25] Google search enhancements to benefit from JSON-LD[11:15] Rich results vs featured snippets[12:40] Does your Shopify store need to be technical?[14:07] Similar apps but not as updated[15:03] Connect with Ilana if you have questions[16:05] Where to find more info about the topic & JSON-LDResources:Subscribe to Honest Ecommerce on YoutubeConnect with Ilana [email protected] more about rich results and structured data ilanadavis.com/blogs/articlesSafely & effectively earn qualified traffic to boost conversions jsonld.appIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!