Driving Better Business Outcomes with Media - with Simon Williams of Carat

In the final episode of the year we talk to Simon Williams, the new MD at Carat in Australia, about the need for new agency business models and his plans for Carat in the local market. Simon discusses how businesses can drive better results with the right media and data strategy as well as the value of diverse talent in our industry. And as 2018 draws to a close, we want to thank Whooshkaa for all their help and expertise in partnering for another year of IAB Podcasts. See omnystudio.com/listener for privacy information.