Driving Change: The Impact of Food Labeling - Esomar Best of the Year

In this conversation, Jean-Yves Laffon (from Appinio) discusses the impactful project on food labelling that earned him the Research Impact Award at the Esomar Awards. He explains the importance of transparency in food labelling, the design and methodology of the study conducted, and how consumer behavior is influenced by clear labelling. The discussion also touches on the role of the insights industry in promoting ethical decisions and the future of food labelling as consumer awareness grows.Know more here: https://www.appinio.com/en/ Send us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025