Talking Insights

The landscape of trust, technology, and human behavior is shifting faster than ever—are we prepared? Michelle Harrison, the global president of Varian Group, is a renowned expert in public opinion, behavioral science, and social change, advising global leaders and organizations on societal transformation and inclusive leadership. Her insights into the future of trust and technology are more relevant than ever.In this episode, Michelle shares insights that could redefine how we understand society’s biggest challenges. From the rise of AI and synthetic data to the declining trust in institutions, this episode dives deep into the forces shaping our world and what we must do to stay ahead.Tune in to explore how we can harness emerging tech responsibly, rebuild trust, and create more inclusive, resilient societies. Send us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025 

Most organizations are unknowingly killing the very human touch that makes AI truly valuable. Manuel Garcia-Garcia reveals why focusing solely on accuracy and speed in AI systems is a mistake—and how empathy, trust, and human oversight are essential for AI to work with us, not without us.In this episode, Manuel shares eye-opening insights from his upcoming book, Smarter Together, which explores how we think, feel, and decide alongside AI. Discover why AI’s role isn’t to replace human decision-making but to augment it—whether in healthcare, government services, or daily life. You'll learn why blindly trusting AI can be dangerous, and how intentional design of workflows and human-AI interaction boosts trust, reduces mistakes, and makes systems more effective.We break down critical topics such as the paradox of AI trust—why we trust it quickly but also lose confidence fast. Manuel discusses the risks of over-reliance, how to maintain human oversight, and the cultural differences affecting AI adoption worldwide. Plus, get practical advice on how research professionals and organizations can shift from automation for its own sake to AI-powered augmentation that makes us smarter and more human-centered.This episode is essential listening for leaders, data scientists, researchers, and anyone eager to harness AI responsibly. If you want AI to empower rather than replace, this conversation provides the strategic mindset—and concrete tactics—to make that a reality. Don’t let AI outpace your understanding—learn how to make it work for the human experience.Manuel Garcia-Garcia is a renowned expert in consumer neuroscience and AI psychology. As an author and thought leader, he’s dedicated to exploring the nuanced relationship between humans and AI—and how to design systems that respect our cognitive and emotional complexity.Get ready to rethink AI. This isn’t just an episode about technology; it’s about mastering the human side of innovation.Learn more about the upcoming book Smarter Together here: https://www.amazon.com/dp/100973458X Send us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025 

Unlock how AI is revolutionizing consumer insights—shifting from slow, project-based research to an always-on, real-time understanding of people's needs and contradictions. Ester Marchetti, Chief Innovation Officer at Bolt Insights, reveals how advanced AI tools are enabling brands to connect more authentically with consumers, uncover hidden truths, and make faster, more impactful decisions in a rapidly changing world.In this episode, Ester shares compelling stories of AI-generated personas bringing real consumer struggles to life, transforming the way brands see and engage their audiences. You'll discover how AI enhances, but doesn't replace, the critical human skills of storytelling, judgment, and interpretation—showing why the future of insights is a perfect blend of technology and human expertise. We break down how insights professionals can develop storytelling muscles and critical thinking to remain indispensable in an AI-driven landscape.Ester discusses the pivotal moment when AI moved from simple automation to a powerful, interactive force that makes consumer conversations more genuine and nuanced. She highlights the broader shift towards continuous intelligence ecosystems that respond instantly to market changes, enabling companies to act on real-time data instead of waiting months for reports. If you're a market researcher, brand strategist, or innovation leader eager to stay ahead, this episode teaches how to embed AI into your insights process without losing the human touch.And as Ester prepares to host her upcoming master class at the Esomar Asia Pacific 2026 | Beyond Balance conference in Tokyo, she shares invaluable insights on how AI can underpin strategic storytelling and decision-making. Plus, catch Ester live on stage at the Esomar Asia Pacific 2026 | Beyond Balance, where she'll delve deeper into these transformative insights. This is essential listening for anyone passionate about understanding and connecting with consumers in a faster, smarter way—because in the future of insights, it’s human stories powered by AI that will lead the way.Learn more here: https://esomar.org/events/asia-pacific-2026-tokyo Send us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025 

Most brands struggle to grow consistently, not because of market conditions—it's the leadership decisions that make or break sustained success. Lucas Hulsebos, CEO of DVJ Insights and author of The Growth Decision, reveals the hidden architecture behind what separates unstoppable brands from those stuck in stagnation.In this eye-opening episode, Lucas shares insights from over 20,000 interviews with marketing professionals worldwide—uncovering the real strategic growth gap that leaders often overlook. You'll discover why growth is less about luck and more about deliberate, structural choices that shape a brand's future. From KPIs and culture to decision-making in the age of AI, Lucas breaks down the critical habits and structures high-growth companies employ—like maintaining focus on core competencies, embedding purpose in culture, and making decisive leadership calls that sustain momentum over years.We dive into concrete frameworks such as the growth paradox and the strategic growth cap, explaining why many companies falter when they neglect these principles. You'll learn how emphasizing demand-driven metrics, establishing a strong company culture, and choosing the right investment priorities can unlock explosive, sustainable growth—or bring stagnation if ignored.This episode is essential for CEOs, marketing leaders, and entrepreneurs serious about breaking free from growth stalls. The stakes are clear: without making these hard leadership choices, your brand risks falling behind in an increasingly competitive landscape. But with the right insights, you'll discover how to turn structural decisions into your greatest growth engine.If you're tired of guesswork and want to adopt proven leadership strategies that build long-term brand health, this conversation is your blueprint. Whether you're scaling a startup or revitalizing an established company, Lucas’s insights will challenge your assumptions and inspire bold, strategic action.Learn more about the Book here: https://www.dvj-insights.com/nl/book-the-growth-decisionSend us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025 

Most organizations are missing out on invaluable human stories because they fear AI will strip away the soul of qualitative data. But what if the real breakthrough lies in how humans and AI collaborate? James Goh, CEO of the groundbreaking platform iLiz, reveals how responsible "human-in-the-loop" AI is reshaping global research — from UNICEF to UN evaluations — by empowering, not replacing, human insight.In this eye-opening episode, James shares behind-the-scenes stories of applying AI to analyze thousands of open-ended responses across dozens of languages, uncovering hidden insights that traditional methods miss. You'll discover how AI can identify nuanced meaning and rich narratives, while humans ensure accuracy on ambiguous or sensitive topics. James breaks down proven frameworks for implementing AI responsibly, balancing automation with the critical human touch needed for trust and ethical integrity.We explore key challenges like safeguarding sensitive data, building trust with vulnerable populations, and overcoming skepticism from research teams. James reveals the “first steps” any organization can take to pilot AI—no more fears, just strategic experimentation that unveils new insights and amplifies human stories. His vision demonstrates that AI’s true power isn’t in replacing us but in expanding our capacity to understand the complex tapestry of human experience.Whether you're in academia, NGOs, market research, or managing mountains of open-ended data, this episode offers practical advice and inspiring possibilities for integrating AI thoughtfully and ethically. Don’t miss these insights into the future of qualitative research—where AI and human empathy come together to unlock stories more rich, nuanced, and impactful than ever before.Send us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025 

Most teams struggle to turn rich qualitative insights into scalable, actionable business strategies — but what if you could transform deep research into a measurable, organization-wide advantage?Melissa Ramon and Nadja Baum reveal how they bridged that gap using a hybrid approach that combines qualitative depth with quantitative rigor, all without starting from scratch. Their innovative framework not only validated existing personas but also created a reusable infrastructure that continuously drives product, content, and strategy decisions with confidence.In this episode, you'll discover:How to leverage qualitative personas into scalable survey-based classifications without costly segmentation exercisesThe surprising alignment between qualitative hypotheses and quantitative results, and what that means for your teamThe creation and impact of a reusable "typing tool" that engaged stakeholders and empowered ongoing researchPractical strategies for embedding audience insights across product roadmaps, marketing strategies, and editorial decisionsWhy leadership buy-in and operational integration are key to making data-driven personas truly work for your businessIf you're curious about building a durable audience understanding that fuels smarter decisions and deeper customer empathy — this episode is your blueprint. Whether you're in research, product, marketing, or leadership, you'll walk away with actionable tips to turn qualitative insights into real business impact today.Send us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025 

In this conversation, our host, Antonio and Ariana Arciniega (Intercept Music) discuss the transformative impact of technology on the music industry in Latin America, focusing on the evolution of artist-fan relationships, the importance of data analytics, and the challenges faced by independent artists. They explore how streaming has enabled artists to connect with fans and the significance of superfans in building sustainable careers. Additionally, they address common myths about independent artists and provide valuable advice for navigating the modern music landscape.Send us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025 

The conversation explores the integration of AI in research methodologies, emphasizing its potential to enhance understanding of consumer behavior and improve productivity in report writing.Send us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025 

The conversation focuses on the upcoming Esomar event in Africa, discussing its vision, the importance of community engagement, the diversity of the continent, and the role of youth and innovation in shaping the insights industry. Dharmendra Jain shares insights on the event's significance, the excitement surrounding it, and highlights key presentations that will be featured.Know more about the event and explore the programme here: https://esomar.org/events/africa-2026-africa-in-focus-turning-insights-into-actionSend us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025 

In this episode of Talking Insights, we welcome Sandro Kaulartz, Ajay Bangia, April Jeffries, and Karin O’Neill to explore the EDGE Framework, a methodology that focuses on identifying high-growth opportunities by examining extreme behaviors and divergences from the norm. The conversation delves into the integration of AI with qualitative research to uncover insights about user behavior at the margins, and how organizations can leverage these insights for innovation and growth. The panel discusses practical steps for applying the Edge Framework in various industries, emphasizing the importance of understanding user needs and behaviors to drive successful product development and marketing strategies.You can explore this paper and some others here: The Next Big Thing - Exploring the EDGE for high growth opportunitiesThe Vibrant FringesIpsos Views: Bigger Innovations Need Bigger DataAnd the Research World article mentioned in the episode here: https://researchworld.com/hot-topics/the-next-big-thing-exploring-the-edge-for-high-growth-opportunities Send us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025 

In this insightful conversation, Ariadna Carrascal discusses her award-winning data-driven marketing strategy for Samsung, focusing on the importance of emotional connections with consumers. She shares how a comprehensive analysis of consumer data led to a revolutionary approach that prioritized emotional engagement over technical specifications. The discussion highlights innovative research methodologies, including the integration of qualitative and quantitative research, and the use of AI to enhance consumer insights. Ariadna emphasizes the significance of implementing these insights effectively to drive brand attachment and improve marketing outcomes, offering valuable advice for marketers aiming to adopt emotion-driven strategies.Send us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025 

In this conversation, Antonio and Jori van de Spijker discuss the transformative role of artificial intelligence in advertising, particularly focusing on how AI can optimize advertising engagements by understanding cognitive demand. They explore the relationship between cognitive demand and real-world ad impact, the importance of collaboration between advertisers and creative agencies, and the future integration of AI in creative processes. Jory shares insights on the validation of AI tools through real-world data and offers advice for leveraging AI effectively in advertising strategies.Send us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025 

In this conversation, Vas Bakopoulos discusses his award-winning projects, the Movable Middles Growth Framework and the Brandeis Performance study. He explains the importance of targeting the 'movable middles' in marketing, which are consumers who are more responsive to advertising. The discussion also covers the design and outcomes of the Brandeis Performance study, emphasizing the need for accountability in brand investment and the connection between brand favorability and sales. Vas shares insights on how these frameworks can shape the future of marketing science and offers practical advice for marketers.Send us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025 

The conversation explores the development and implications of a global feelings toolkit designed to understand emotions across cultures. Tara Howes and Tomas Gonsorcik discuss the project's phases, the importance of emotional connections in marketing, and the cultural nuances that affect how feelings are interpreted. They also share insights on future directions for the toolkit and offer advice for insights professionals on measuring complex emotions.Send us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025 

The conversation explores the evolving public perception of military forces in Ukraine, highlighting the initial appreciation for their bravery but also the hesitance in forming personal relationships with veterans. It discusses the significant impact of media, particularly a television show, in shifting social norms and increasing openness towards veterans.Send us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025 

The conversation explores the significance of language in understanding human motivation, focusing on motivational analysis and lexical analysis as tools to uncover underlying thoughts and influences.Send us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025 

In this episode, host Antonio discusses the evolution of the Insights Career Network (ICN) with Kahren Kersten and Brian Fowler. They explore the impact of the pandemic on the job market, the transition of ICN to a nonprofit organization, the importance of partnerships, and the skills needed for future researchers in an AI-driven landscape. The conversation emphasizes the need for continuous networking and adapting to changes in the industry to support career development.Know more about ICN here: https://insightscareernetwork.org/icn-nonprofit/ Send us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025 

In this new season of the Talking Insights podcast, we celebrate the best of the year at Esomar.For this episode we discuss the collaboration between Kantar and Google, which won the Best Use of Data Award at the 2025 Esomar Awards. Guests Mary Kyriakidi and Jorge Alagon share insights on bridging the gap between marketing and finance, emphasizing the importance of a shared language and metrics that resonate with both CMOs and CFOs. They explore how technology and data can redefine marketing's role in driving profitability and the necessity of collaboration for long-term business success.Learn more here: https://www.kantar.com/inspiration/org/why-the-right-leaders-are-critical-to-your-digital-marketing-transformationSend us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025 

We keep exploring the best of the year at Esomar and in this conversation, Matteo Cera (from Glaut) explores the evolution of traditional surveys into more engaging and personalized experiences, aiming to better understand respondents' true thoughts and feelings without confining them to predefined options.Developed by Glaut, AIMI is redefining how qualitative data can be collected at scale—combining the richness of in-depth interviews with the consistency, efficiency, and real-time fraud prevention of survey infrastructure. In a research environment increasingly challenged by low-effort responses and fraudulent participants, AIMI represents a new category of qualitative methodology.Know everything here: https://researchworld.com/hot-topics/8-ways-market-researchers-are-using-ai-moderated-interviews-aimisSend us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025 

In this conversation, Jean-Yves Laffon (from Appinio) discusses the impactful project on food labelling that earned him the Research Impact Award at the Esomar Awards. He explains the importance of transparency in food labelling, the design and methodology of the study conducted, and how consumer behavior is influenced by clear labelling. The discussion also touches on the role of the insights industry in promoting ethical decisions and the future of food labelling as consumer awareness grows.Know more here: https://www.appinio.com/en/ Send us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025 

This conversation with Beth Bleathman focuses on understanding customer experiences and building relationships with local communities, emphasizing the importance of data-driven decisions for effective support.It's part of the celebration of the best of the year at Esomar.Send us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025 

This conversation explores the significance of sonic branding in today's digital landscape, emphasizing its role in enhancing brand identity and engagement on social media. The speakers share their backgrounds in music and creative direction, discussing how sound influences consumer perception and brand equity. They delve into the challenges of creating a cohesive sonic identity across diverse cultures and the future of sound in marketing strategies.Send us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025 

The conversation highlights the innovative approach taken by the Cancer Council in Australia to engage young people through social media influencers. Kathryn Hull discusses the successful implementation of an influencer-led campaign aimed at promoting SunSmart behaviors, emphasizing the importance of adapting to new channels to effectively reach the youth demographic.Send us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025 

This episode recorded live at the Esomar Congress 2025 in Prague explores the significance of color in branding and marketing. Wim and Uyen discuss the importance of objective data in color selection for products, and the broader implications of color psychology in consumer behavior. They emphasize the need for brands to understand the impact of color on decision-making processes and how it can enhance marketing strategies, especially in the digital age.Send us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025 

The conversation with Michael Nevski, recorded live at the Esomar Congress in Prague, explores the rise of the gig economy, its implications for different generations, the role of technology, and what companies can learn from these trends.It highlights the flexibility and independence that gig work offers, especially to millennials and Gen Z, while also addressing the challenges gig workers face in accessing credit and benefits.Send us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025 

In this conversation recorded live at the Esomar Congress in Prague, Georgia Phillips discusses the critical role of advertising in promoting inclusion. Georgia highlights the lack of representation in media and the importance of normalising disability in advertising. Research reveals that inclusive ads positively impact brand perception among consumers with disabilities. Finally, we also talk about the challenges of representing non-visible disabilities and the need for greater awareness and acceptance in society.Send us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025 

In this conversation recorded at the Esomar Congress in Prague, Antonio and Brett Townsend discuss the evolution of the insights industry, emphasizing the need for a consumer-centric approach, the importance of narratives, and the necessity of persuasion as a key skill for future success. They explore how to get unstuck from outdated methodologies and the role of leadership in fostering a culture that prioritizes consumer needs.And you can find more info on Brett's book here: https://researchworld.com/articles/insights-on-the-brink-the-book-that-ll-help-turn-your-insights-work-into-working-dollars https://www.amazon.nl/-/en/Brett-Townsend/dp/B0DC5RD2KXSend us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025 

En este episodio, Antonio conversa con Pilar Bermúdez de Marduk Design sobre la próxima capacitación de la Academia Esomar.Hablan sobre la importancia de la prospectiva en la investigación de mercados, la estructura de la capacitación y la experiencia transformadora que los participantes pueden esperar. La conversación destaca la necesidad de un cambio de mentalidad para adoptar un pensamiento disruptivo y una planificación estratégica para el futuro.Aprende todo sobre esta capacitación e inscríbete aquí: https://esomar.org/trainings/desbloquea-tu-capacidad-de-anticipacionENGLISHIn this episode, Antonio speaks with Pilar Bermudez from Marduk Design about the upcoming Esomar Academy training. They discuss the importance of foresight in market research, the structure of the training, and the transformative experience participants can expect. The conversation highlights the need for a shift in mindset to embrace disruptive thinking and strategic planning for the future.Learn everything from this training and register here: https://esomar.org/trainings/desbloquea-tu-capacidad-de-anticipacion Send us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025 

In this second episode of our Talking Insights Live series, recorded at the Esomar Congress, we turn our attention to Africa — a continent full of innovation, creativity, and a fast-growing insights community.Our guest, Siham Malek, explores how African researchers are transforming local challenges into global innovations, redefining how data, culture, and storytelling intersect. From shifting consumer behavior to the power of homegrown insights, this episode celebrates the people shaping the future of market research across the continent.We also share an exclusive preview of the Esomar Africa Event, coming to Nairobi in February 2026 — a milestone gathering that will spotlight the vibrant energy and voices of the African insights industry.👉 Talking Insights is a production of Research World and Esomar, bringing you stories, voices, and ideas shaping the global insights community.https://esomar.org/events/africa-2026-africa-in-focus-turning-insights-into-actionSend us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025 

Welcome to the first episode of our Talking Insights Live series, recorded right from the heart of the Esomar Congress exposition space!In this episode, we sit down with Jess Pettitt, the Congress opening keynote speaker, for a conversation that’s equal parts hilarious and thought-provoking. Jess dives into themes of inclusion, connection, and authenticity — and reminds us why being human still matters in a data-driven world.Along the way, we share a few laughs about conference chaos, ice cream adventures, and what it really means to show up — as people and professionals.You can order Jess's Book here: https://jesspettitt.com/almost-doing-good/ Send us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025 

In this engaging conversation, T. Christian Helms, founder and creative director of Helms Workshop, shares insights on the importance of creativity in branding and design. A discussion on how to cultivate creativity within teams, the significance of authentic connections in branding, and the concept of 'thinking sideways' to foster innovative ideas. Helms highlights successful projects, including the 99 cans, and offers valuable advice for young creatives and leaders in the industry.If you want to know more about the work at Helms Workshop you can find it here: https://helmsworkshop.com/Chapters00:00The Journey into Branding Design03:40Curiosity as a Creative Fuel06:31Building Authentic Connections09:15Lateral Thinking in Branding12:13Advice for the Next Generation14:39Creativity and Play in Brand DevelopmentSend us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025 

In this episode of Talking Insights, host Antonio speaks with Valeria Piaggio from Kantar about the Brand Inclusion Index, a groundbreaking study that explores how consumers experience diversity, equity, and inclusion in brands. They discuss the evolution of brand inclusion, the importance of authentic representation, and the need for brands to address underrepresented groups. Valeria emphasizes that inclusion is not just a trend but a business imperative that can drive growth. The conversation also touches on the role of technology in promoting inclusion and highlights successful campaigns that exemplify these principles.If you want to explore the Brand Inclusion Index follow here: https://www.kantar.com/campaigns/brand-inclusion-index Chapters00:00Understanding the Brand Inclusion Index04:15The Evolution of Brand Inclusion07:03Identifying Underrepresented Groups10:03Strategies for Closing Inclusion Gaps12:41The Role of Technology in Inclusion15:19Successful Campaigns and Authentic Representation19:44The Importance of Inclusion for Brand GrowthSend us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025 

In this episode of Talking Insights, our host Antonio, explores the future of market research with guests David VL Smith and Adam Riley. They discuss their article "Learning to Love Your Inner Cyborg" and their book "The Art of Collaborating with AI." The conversation delves into the integration of AI in market research, the cultural and leadership shifts required, and the essential skills for future researchers. Don't miss their insights on embracing AI as a tool for creativity and innovation. Read the Research World article: https://researchworld.com/innovations/learning-to-love-your-inner-cyborg And order the book "The Art of Collaborating with AI":  https://www.routledge.com/The-Art-of-Collaborating-with-AI-Harnessing-the-Power-of-Diverse-Thinking/Smith-Riley/p/book/9781032839851?srsltid=AfmBOooEEesPTBwvQr-EsAB3GWpqIV6Pzu8nM6KQbSQtC7iKUWhUtXmjSend us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025 

Join us for an insightful episode as we delve into the "Hook, Line, and Thinker" workshop, designed to revolutionise storytelling in the research industry. Discover how this training, led by expert Daniel Wain, equips participants with the tools to craft compelling narratives that cut through the noise. Whether you're a seasoned professional or new to the field, this workshop offers invaluable techniques to enhance your communication skills and make your stories unforgettable. Tune in to learn more about the power of storytelling and how it can transform your research presentations.Register now for the upcoming Esomar Academy training: https://esomar.org/events/hook-line-and-thinker-event Send us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025 

In this conversation, Kate O'Keeffe, CEO and co-founder of Heatseeker, discusses the revolutionary approach of AI-driven experimentation in marketing.With highlights on how Heatseeker differentiates itself from traditional A/B testing by providing real-time, data-driven insights that allow businesses to make informed decisions quickly. Kate shares experiences from Silicon Valley, emphasizing the importance of prototyping and innovation. Send us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025 

In this episode of Talking Insights, host António Almeida meet with Chelsea Gibbons, VP of Research Strategy at Sago, to explore a study on workplace happiness through technology. The conversation delves into how facial coding and micro-expression analysis were used to measure joy among users of a content management system across different cultures. They discuss the implications of AI in research, participant experiences, and the importance of listening to customer feedback for improving workplace technology.Send us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025 

In this episode, our host António and Richard Preeti delve into the complexities of synthetic data and its implications for market research. They discuss the semantics of the term 'synthetic data', the role of AI in generating insights, and the importance of grounding AI outputs in real human data. Richard emphasises the need for responsible usage of AI, the evolution of research methodologies, and offers advice for both seasoned professionals and newcomers in the industry.Chapters00:00Understanding Synthetic Data: A New Perspective10:16The Evolution of Research Methodologies17:04Advice for Industry Professionals: Navigating Change23:42Introduction to Synthetic Data and Its Importance24:47Diverse Perspectives on Synthetic Data24:54Introduction to Synthetic Data and Its Relevance25:59Critical Perspectives on Synthetic Data UsageSend us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025 

In this episode, António Almeida discusses the merger between Mintel and Black Swan Data with Matthew Nelson and Hugo. They explore the implications of predictive intelligence in market research, the challenges of integrating two companies, and the future of innovation in the CPG sector. The conversation highlights the importance of cultural fit, the role of AI in democratizing insights, and the need for research teams to prove their value in a competitive landscape.Chapters00:00The Genesis of Collaboration00:21Introduction to Predictive Intelligence and Mergers16:17Insights from Industry LeadersSend us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025 

In this episode of Talkin' Insights, host António Almeida speaks with Wes Michael, founder of Rare Patient Voice, about the critical role of patient voices in market research and healthcare. They discuss the evolution of patient participation, the importance of diversity and inclusion in recruitment, and the global expansion of Rare Patient Voice. Wes shares insights on building trust with patients and clients, leveraging technology for better data collection, and offers advice for newcomers in the market research industry.Learn more about Rare Patient Voice here: https://rarepatientvoice.com/Send us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025 

In this conversation, Aditi Garg, a Consumer Strategy expert and Founder at Out of Syllabus, discusses India's evolving landscape of sustainability. She highlights the differences in consumer behaviour between urban and rural populations, the emotional drivers behind sustainable choices, and the challenges brands face in effectively communicating their sustainability efforts. The discussion also touches on the role of guilt in consumer decision-making, the influence of community and social norms, and the importance of transparency in brand messaging. Aditi emphasises the need for diverse narratives to resonate with different consumer segments and envisions a future where sustainability is integrated into everyday practices across India.If you want to read the article discussed in the episode, you can find it here: https://researchworld.com/sustainability-library/sustainable-brands-urban-india-future-scenarios Send us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025 

In this insightful conversation, António Almeida and Adele Jolliffe (from Kantar) delve into the data decision gap in marketing. They discuss the challenges marketers face in utilising vast amounts of data effectively and the disconnect between data and decision-making. Adele shares practical steps to bridge this gap, emphasising the importance of expanding data inputs and outputs, and the role of AI and synthetic data in transforming brand guidance. The discussion also highlights the enduring value of attitudinal data alongside behavioural data, encouraging marketers to explore new methodologies for better decision-making.Send us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025 

This week we give you a BONUS episode to promote the upcoming training of the Esomar Academy - Breaking the Noise - 12-14 AugustIn this conversation, Antonio and Arundati Dandapani discuss the upcoming training titled 'Breaking the Noise, Creating Strategic Global Impact with Research Stories and Partnerships' at the ESOMAR Academy. They explore the importance of clarity in storytelling, the transformative power of narratives in data communication, and the structure of the training, which emphasizes hands-on learning and audience engagement. Arundati shares insights on effective storytelling techniques and recommends various resources for improving data storytelling skills.Some references and documentation mentioned in the episode: Culturally Significant Newsletter: Generation1.caKeeping Up with the Quants 1. Why Everyone Needs Analytical Skills | Harvard Business Publishing EducationDataStory | DuarteHome | Transforming Insight -  Insight Management AcademyThe essential role of language in survey research | RTIPolls, Pollsters, and Public OpinionShopping for Votes: How Politicians Choose Us and We Choose Them:www.generation1.ca/// Send us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025 

In this episode of Talking Insights, we sit down with Cynthia Vega, Head of Digital Analytics at Kantar and co-author of the report Synthetic Data: Beyond the Hype. Cynthia breaks down what synthetic data really is (and isn’t), dispels common myths, and explains why human input is still essential for high-quality outcomes. We explore how brands are reacting, the blurred lines between experimentation and scalable implementation, and why it’s critical to ask the right questions—not just follow the trend. Whether you're curious, skeptical, or eager to adopt synthetic methods, this episode offers a grounded and thought-provoking perspective.You can read the report that Cynthia co-author here: https://www.kantar.com/inspiration/brands/synthetic-data-beyond-the-hypeSend us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025 

In this conversation, Jason Cohen, founder of Simulacra Synthetic Data Studio, discusses his journey in the world of synthetic data, particularly in consumer research. He shares insights on the challenges of data collection, the evolution of synthetic data technology, and the scepticism surrounding its use in market research. Jason emphasises the importance of understanding synthetic data's capabilities and limitations, advocating for a more empowered approach to research using generative AI.https://www.simulacra-data.com/ Send us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025 

In this conversation, António and Mary Kyriakidi from Kantar talk about the concept of pricing power, exploring its significance beyond mere profitability. They discuss how brands can enhance their pricing power through emotional resonance, sustainability, and effective communication. The conversation highlights the importance of brand differentiation and successful brands' strategies to maintain their value in a competitive marketplace.Learn more in this insightful article: https://researchworld.com/hot-topics/the-shield-of-pricing-power-why-strong-brands-don-t-blink-at-inflationSend us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025 

In this conversation, Antonio and Stephen Tracy discuss the evolving landscape of market research, particularly in the context of generative AI and multimodal research methodologies. From blending traditional and digital methods to leveraging Gen AI, Stephen shares why multimodal research is no longer optional—it’s essential. Get a taste of what’s in store in his upcoming ESOMAR Academy training and learn how to future-proof your insights practice.👉 Ready to take your skills to the next level? Sign up for Stephen’s training here: 🔗 esomar.org/tr4in1ng5/mastering-multimodal-research-in-a-post-gen-ai-worldSend us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025 

In this episode of ESOMAR Talking Insights, host Antonio interviews Richard Burrage, the ESOMAR representative in Vietnam. They discuss Richard's extensive background in market research, the unique opportunities and challenges in the Vietnamese market, and the cultural influences that shape consumer insights. Richard shares insights on the role of young researchers, the importance of mentorship, and the upcoming ESOMAR Connect event in Vietnam, which aims to foster networking and professional development in the industry.🇻🇳This year, ESOMAR is uniting the market research and insights community across 12 countries for the Asia Pacific Connect 2025 Renewal Tour. Join us in Vietnam on 26 June 2025 to discover how the industry is evolving and renewing in this vibrant, forward-thinking region, from innovative methodologies to emerging trends like AI-driven insights.Learn everything about the event here: https://esomar.org/events/esomar-connect-vietnam-2025Send us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025 

In this conversation, Baxter Tan shares his journey into the market research industry, highlighting the differences in market research landscapes across Asia, particularly in Singapore and Australia. He discusses the role of Global Lingo in providing translation services for market research, emphasising the importance of understanding project scopes. Baxter also talks about upcoming events in Singapore that foster networking opportunities for professionals in the insights community and offers advice for newcomers in the market research field.🇸🇬This year, ESOMAR is uniting the market research and insights community across 12 countries for the Asia Pacific Connect 2025 Renewal Tour. Join us in Singapore on 19 June 2025 to discover how the industry is evolving and renewing in this vibrant, forward-thinking region, from innovative methodologies to emerging trends like AI-driven insights.Learn everything about the event here: https://esomar.org/events/esomar-connect-singapore-2025 Send us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025 

In this conversation, Shin Hosokawa discusses the evolving landscape of market research in Japan, highlighting the challenges and opportunities presented by AI and technology. He emphasizes the conservative nature of Japanese culture in adopting new methods while recognizing the need for change. The discussion also touches on the diverse markets across Asia, the upcoming event in Tokyo, and offers advice for new professionals entering the industry.🇯🇵This year, ESOMAR is uniting the market research and insights community across 12 countries for the Asia Pacific Connect 2025 Renewal Tour. Join us in Japan on 10 June 2025 to discover how the industry is evolving and renewing in this vibrant, forward-thinking region, from innovative methodologies to emerging trends like AI-driven insights.Learn everything about the event here: https://esomar.org/events/esomar-connect-japan-2025 Send us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025 

This conversation explores the current state of the Indian insights industry, highlighting growth sectors such as healthcare and technology, while addressing the challenges of conducting research in a diverse and multilingual country. The discussion also touches on the role of technology and social media in research, the importance of an upcoming event aimed at promoting pride in market research, and offers valuable advice for newcomers to the industry.🇮🇳This year, ESOMAR is uniting the market research and insights community across 12 countries for the Asia Pacific Connect 2025 Renewal Tour. Join us in India on 4 June 2025 to discover how the industry is evolving and renewing in this vibrant, forward-thinking region, from innovative methodologies to emerging trends like AI-driven insights.Learn everything about the event here: https://esomar.org/events/esomar-connect-india-2025Send us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025