Driving Decision Making and Impact at Scale with Kalindi Mehta

Empowering consumer centricity across all levels is critical in today's rapidly evolving business environment. Join Kalindi Mehta, Global VP, Head of Insights, The Estée Lauder Companies, as she sits down with host Jon Last, President of the Sports and Leisure Research Group, to discuss strategies for embedding consumer insights into decision-making processes. This episode dives deep into the significance of democratizing consumer-centric decisions, leveraging AI and technology, and fostering a culture of shared ownership within organizations. Learn how to navigate the complexities of influencing decisions without formal authority and ensuring insights translate to tangible business results.00:00 Introduction to Business Language and Insights00:24 Welcome to the Podcast00:43 Guest Introduction: Kalindi Mehta01:24 Driving Decision Making and Impact at Scale02:30 The Evolution of Consumer-Centric Decisions03:30 Empowering Decision Makers with Consumer Insights06:16 Building Decision-Backed Systems09:20 Influencing Decisions at Scale15:15 The Role of Technology and AI17:27 Defining Success in Insights18:46 Organizational Structure and Insights21:28 Cultural Shifts for Consumer-Centricity22:49 Influencing Without Formal Authority24:09 Aligning Teams Across Markets25:48 Advice for Insights Professionals28:56 Advice for Agencies and Partners30:23 Conclusion and Key Takeaways