EPISODE · Jun 21, 2021 · 50 MIN
Driving Emotion Through Micro-Scripts With Bill Schley
from The Smart Connector · host Jane Bayler
In this powerful and insightful discussion Jane and Bill discuss the concept of the Dominant Selling Idea as well as the power of micro scripts, which are marketing messages that tell a story and evoke powerful emotion. These are short phrases that people repeat to others and that stick. Micro scripts are used everywhere, but especially in brand marketing and the political arena. They also discuss Bill's time at the legendary Ted Bates agency, and his exciting new initiative, the Brand Titans master course. Bill Schley is an award-winning brand expert who began his career as a copywriter at the legendary New York ad agency, Ted Bates, which the series Mad Men was based on. Bill is author of the bestselling book, The Micro-Script Rules: How to tell your story and differentiate your brand in a sentence or less, amongst several others. Do you have a brand that evokes emotion? If no, would you like to learn how? ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives. Enquire about working 1:1 with Jane, book a call here: https://bit.ly/2Z07DML Join Jane’s free Masterclass to discover her Triple C HyperGrowth system - to scale up your business and attract your ideal clients, here: https://idealclientsuccess.com/masterclass
What this episode covers
In this powerful and insightful discussion Jane and Bill discuss the concept of the Dominant Selling Idea as well as the power of micro scripts, which are marketing messages that tell a story and evoke powerful emotion. These are short phrases that people repeat to others and that stick. Micro scripts are used everywhere, but especially in brand marketing and the political arena. They also discuss Bill's time at the legendary Ted Bates agency, and his exciting new initiative, the Brand Titans master course. Bill Schley is an award-winning brand expert who began his career as a copywriter at the legendary New York ad agency, Ted Bates, which the series Mad Men was based on. Bill is author of the bestselling book, The Micro-Script Rules: How to tell your story and differentiate your brand in a sentence or less, amongst several others. Do you have a brand that evokes emotion? If no, would you like to learn how? ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives. Enquire about working 1:1 with Jane, book a call here: https://bit.ly/2Z07DML Join Jane’s free Masterclass to discover her Triple C HyperGrowth system - to scale up your business and attract your ideal clients, here: https://idealclientsuccess.com/masterclass
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Driving Emotion Through Micro-Scripts With Bill Schley
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