Driving Growth Through Community with Ariscielle Novicio and Michael Liss

The engagement game is getting trickier. Sure, producing high-quality content is extremely important—but how else can publishers truly stand out in an increasingly crowded field?The answer lies with a loyal, engaged community. When audiences find more reasons to interact with content and engage with others, publishers win.Take The New York Post—one of America’s largest newspapers, and one of OpenWeb’s 3,000+ loyal communities. Since partnering with OpenWeb, and hosting social experiences like commenting and reactions, the results they’ve seen at The New York Post have been incredible.For this episode of The Community Exchange Podcast, we were joined by Ariscielle Novicio (SVP and Head of Technology, The New York Post), Michael Liss (VP of Product, The New York Post), and Lior Revivo (VP of Product, OpenWeb) to uncover:— How The New York Post’s community has been transformed into an engine for loyalty, engagement, and first-party data,— What the future of community looks like for The New York Post and for the publishing industry,— Strategies publishers can implement right away to beat their goals; and much more.Learn more about our podcast at https://openweb.com/podcastLearn more about OpenWeb at https://openweb.com/About OpenWebOpenWeb's mission is to improve the quality of conversations online, building a healthier web where content creators of all kinds are empowered to thrive in the emerging community economy. As a product company, OpenWeb partners with publishers and brands to build strong, direct relationships with their audiences. OpenWeb's technology empowers its partners to build vibrant communities rooted in healthy conversations and robust social experiences. OpenWeb works with more than 3,000 top-tier publishers, hosting more than 120 million active users each month.Founded in 2015, OpenWeb has over 350 employees in New York City, Tel Aviv, Kiev, San Diego, Canada, London, and Paris and is backed by world-class investors including Georgian, Insight Partners, Entrée Capital, The New York Times, Samsung Next, Dentsu, and ScaleUp. To date, the company has raised $393 million in funding and is currently valued at $1.5 billion. TTo learn more about OpenWeb's platform visit OpenWeb.com or follow @OpenWebHQ on LinkedIn and Twitter. Hosted on Acast. See acast.com/privacy for more information.