🇬🇧 Driving growth through customer-centric strategy and operational excellence

Catia Franco (Global Director, Customer Strategy & RevOps, Fujitsu) unpacks how to turn “customer centricity” from a slogan into an operating system. Together with Michael they dive into launching a global marketing hub, tripling B2B display sales in one year, and making RevOps a strategic partner (not a reporting team) across regions and time zones.You’ll learn:How to link NPS, churn, and sentiment to renewals, margins, and growthThe playbook: data → shared ownership → cross-functional alignmentStandardize the core, localize the edge: non-negotiables vs. market flexibilityRevOps as the connective tissue (process, enablement, systems, data) and why tools come lastLeading global change: culture, trust, and communication (Erin Meyer’s Culture Map in action)Execution that sticks: toolkits, aligned metrics, tight feedback loops, quick winsBuilding high-performing teams: “circle of safety”, ownership over outcomes, and Innovation DaysCareer advice for emerging leaders: learn to speak sales, marketing, ops, and finance🎧 If you care about CX, RevOps, and scaling globally without losing customer reality, this one’s for you.Guest: Catia Franco (Global Director, Customer Strategy & RevOps, Fujitsu)