EPISODE · Feb 27, 2026 · 43 MIN
Driving Product Success with Unified Data Systems
from Deconstructing Data · host BDEX
When product data breaks down, so does the business.Disconnected tools. Siloed teams. Inaccurate data. These are just a few of the reasons product launches miss the mark, before they even hit the market.On this episode of Deconstructing Data, David Finkelstein & Jessie Lizak are joined by Tom Shoemaker, VP of Product Marketing at Propel Software, to explore how a unified product data strategy fuels smarter decisions, stronger collaboration, and faster time to revenue.We’ll cover:1. Product Commercialization Success: Accurate Data Matters2. Enterprise Collaboration Through Product Data3. Bridging the Product Data Gap: Design to Marketing4. Tech StackTom brings deep experience leading product marketing, sales, and R&D teams, and he knows what it takes to connect the dots between engineering, marketing, and market success.If your teams build great products but struggle to launch them with impact, don’t miss this one.
What this episode covers
When product data breaks down, so does the business.Disconnected tools. Siloed teams. Inaccurate data. These are just a few of the reasons product launches miss the mark, before they even hit the market.On this episode of Deconstructing Data, David Finkelstein & Jessie Lizak are joined by Tom Shoemaker, VP of Product Marketing at Propel Software, to explore how a unified product data strategy fuels smarter decisions, stronger collaboration, and faster time to revenue.We’ll cover:1. Product Commercialization Success: Accurate Data Matters2. Enterprise Collaboration Through Product Data3. Bridging the Product Data Gap: Design to Marketing4. Tech StackTom brings deep experience leading product marketing, sales, and R&D teams, and he knows what it takes to connect the dots between engineering, marketing, and market success.If your teams build great products but struggle to launch them with impact, don’t miss this one.
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Driving Product Success with Unified Data Systems
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