Driving retention via automated social media direct messages (DMs) with Nectar Social Co-Founders Misbah and Farah Uraizee

On this episode of Retention Chronicles, Mariah Parsons is joined by Nectar Social Co-Founders Misbah Uraizee and Farah Uraizee. Nectar Social is an AI-powered social CX, influencer, and lead gen platform helping brands nurture community and drive more revenue from DMs. They discuss how brands can unlock sales and lower customer acquisition costs (CAC) across platforms like Meta, TikTok Shops and YouTube. Their solution is being used by fashion, food, and beauty brands, including skincare technology company Solawave, and others in the Ulta Beauty and Sephora ecosystem. We discussed questions like:  How AI can help measure and increase ROI without spending more on ads  Metrics for your community: how do you measure your community on social?  New tools for brands to personally engage and convert consumers on social media (increase conversations, DMs & shares) Best practices today for multiplying UGC and creating lead generation campaigns  Community driven marketing: making organic social as attributable as paid  How to win on Instagram vs TikTok Shops  Podcast Website: retentionchroniclespodcast.com Sponsor Website: gomalomo.com