Driving Revenue Growth with Technographic Intelligence

In this episode of the Data Exchange Podcast, John sits down with Rohini Kasturi, CEO of HG Insights, to explore how companies can better understand their markets and grow with precision. HG Insights is widely recognized as a leader in technographic intelligence, helping businesses identify the right customers, understand technology adoption, and move upmarket more effectively.Rohini shares his background and what led him to join HG Insights after first experiencing the platform as a customer. Drawing on decades of experience in technology leadership, he explains why data, AI, and market intelligence are becoming essential tools for modern growth strategies.The conversation covers how companies can move beyond surface-level market analysis, why understanding what technologies customers actually use matters, and how insights like spend data and buying signals help teams focus on the opportunities that are most likely to convert. Rohini also discusses how HG Insights supports both large enterprises and leaner teams, and how curated data, AI-powered tools, and partnerships are shaping the future of go-to-market execution.Whether you’re a business leader, sales or marketing professional, or simply curious about how data is changing the way companies grow, this episode offers clear insights and practical takeaways.Topics include:Technographics and market intelligence explained simplyHow companies identify the right accounts and buyersUsing data and AI to drive smarter growth decisionsThe role of curated data and partnerships in scaling👉 Subscribe for more conversations with leaders shaping the future of data and business growth.