DataExchange "TalkDataToMe"

What does it actually take to build and scale a modern data platform?In this episode of SpringDB Data Exchange, we sit down with Nick Weldon, Co-Founder of 5x5, to break down how today’s leading platforms are powered by identity graphs, data enrichment, and intent data.Nick shares how 5x5 built a unique data co-op model, where companies collaborate and exchange first-party and behavioral data to create a massive, unified data ecosystem—without relying on traditional data vendors or expensive data licensing.We go deep into how data platforms are evolving, why enrichment is no longer optional, and how companies can unlock powerful insights by combining multiple data sources into a single identity graph.🧠 What You’ll LearnWhat an identity graph is and how it connects B2B, consumer, device & behavioral dataWhy data enrichment is critical for CRM, MarTech & AdTech platformsHow intent data actually works (and why most solutions get it wrong)The challenges of scaling large data pipelines (petabyte-level)How modern platforms use data to build better products and experiences🎯 Who Should WatchProduct leaders building data-driven platformsFounders exploring data as a competitive advantageData engineers & architects working with large-scale datasetsGrowth, RevOps, and marketing teams using enrichment & intent dataAnyone curious about how modern data ecosystems actually work🔗 Full Podcast & More Episodes👉 https://springdb.io/podcast

In this episode of the Data Exchange Podcast, John sits down with Rohini Kasturi, CEO of HG Insights, to explore how companies can better understand their markets and grow with precision. HG Insights is widely recognized as a leader in technographic intelligence, helping businesses identify the right customers, understand technology adoption, and move upmarket more effectively.Rohini shares his background and what led him to join HG Insights after first experiencing the platform as a customer. Drawing on decades of experience in technology leadership, he explains why data, AI, and market intelligence are becoming essential tools for modern growth strategies.The conversation covers how companies can move beyond surface-level market analysis, why understanding what technologies customers actually use matters, and how insights like spend data and buying signals help teams focus on the opportunities that are most likely to convert. Rohini also discusses how HG Insights supports both large enterprises and leaner teams, and how curated data, AI-powered tools, and partnerships are shaping the future of go-to-market execution.Whether you’re a business leader, sales or marketing professional, or simply curious about how data is changing the way companies grow, this episode offers clear insights and practical takeaways.Topics include:Technographics and market intelligence explained simplyHow companies identify the right accounts and buyersUsing data and AI to drive smarter growth decisionsThe role of curated data and partnerships in scaling👉 Subscribe for more conversations with leaders shaping the future of data and business growth.