Driving Revenue: Why PMMs should move away from leads

from We're Not Marketers · host Gabriel Bujold, Eric Holland, Zach Roberts

Timestamps:00:55 - How PMMs should drive revenue05:46 - The focus on leads vs. the focus on revenue08:18 - How to make sure PMMs drive revenue10:45 - Why stakeholders don't understand the impact of messaging16:16 - Balancing strategic projects with tactics as a PMM22:46 - How to manage ongoing requests27:38 - How to enforce a research phase on strategic projects31:50 - How to help change priorities internally35:46 - What to do if you're doing more lead gen than revenue capture? Show notes:Olivine and Winter - B2B Messaging Course Hosted on Ausha. See ausha.co/privacy-policy for more information.

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This episode is 40 minutes long.

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This episode was published on January 11, 2024.

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