Drunk On Social The Symposium- Are Spotify And Facebook Dating?- EP 09

Spotify and Facebook are now interacting in new ways that could directly impact how you reach your audience. Facebook is adding new features and exploring opportunities for content creators  to make money. Tristan Ahumada and Jeff Pfitzer have some interesting statistics and insights this week to help you think strategically about your social media marketing and advertising!  Episode Highlights: Spotify is a big deal. Tristan has been testing out ads on Spotify for his real estate business and will share results in the near future.  Spotify just became friends with Facebook. Now, Spotify music and podcasts will natively play in your Facebook app .  Keeping users on the platform is the main goal for social media companies. Jeff mentions for example, “If you put a YouTube link on Facebook, it will probably be suppressed because Facebook doesn’t want you to leave the platform.” Facebook is adding a feature for newsletters and starting with journalists who cover  minorities. They are hoping to open it up to create a more diverse news experience. Linkedin continues to see record engagement with overall sessions up 29%. YouTube just reported a 49% jump in ad revenue. That is 6 billion in revenue from quarter 1 of 2020 to 2021. The second most visited website is YouTube with 35 billion monthly visitors. YouTube users watch 1 billion hours of video per day compared to Netflix users who watch 400 million. Tristan and Jeff discuss success on YouTube and what it takes to create a real presence and how to utilize playlists.  Twitter has a ‘super follower’ button coming out, which will be a paid feature with expanded access. Twitter has risen to 199 million daily active users and posts are up 28% year over year for the first quarter of 2021. Pinterest is in the news for ramping up of it’s search functionality. People are currently turning there to search for things like vacation destinations. Pinterest already has a massive loyal following, so make sure you keep your eye on what they are doing.  Resources Mentioned: Lab Coat Agents | Website | Facebook |Facebook Group| Twitter | Instagram  Drunk on Social | Drunk On Social  Jeff Pfitzer | Instagram | TikTok Tristan Ahumada  | Facebook | YouTube Mark Rober