Drunk On Social The Symposium- How Did Snapchat Grow 22% Last Year?-EP 08

Apple has new data tracking procedures. Facebook is making big changes in regards to user experience. Snapchat is seeing a global uptick. New learning opportunities to grow your skills are popping up left and right! Tristan Ahumada and Jeff Pfitzer are bringing you the newest information on social media and how it applies to you and your business. Make sure to hit the subscribe button so that you don’t miss anything! Episode Highlights: Is there value to data tracking? Apple has updated opt-in prompts for users data tracking.  Tristan makes the listeners aware of the list of things that will be tracked on their devices.  Linkedin announced the start of Learning Hub, to create opportunities for more comprehensive skills on how to use social media and Linkedin. Udemy is a place where you can learn almost anything, especially in marketing and social media at a very affordable price. Jeff talks about the value of news articles on Linkedin. Linkedin looks different on mobile versus desktop. Jeff and Tristan give instructions for navigating the features on both as well as how to find the learning hub. Facebook adds changes to news feed rankings based on certain factors from their collected research to create a more balanced experience for users. Authenticity is key. Jeff explains how to share your life and win the algorithm game at the same time. Snapchat is at 280 million users! Facebook and Instagram keep copying what they are doing. Tristan explains why and how. If you want to be relevant in ten years, you have to start thinking about marketing to Gen- Z.   Snapchat has a cool thing called Spotlight that they are testing out in 14 countries. They are giving away a million dollars a day to the video that they spotlight for that day. Jeff previews a topic that will be discussed in the future on The Symposium, sharing that they have friends who are getting million dollar deals as a result of TikTok.  Clubhouse uploaded their logo for a third time in their short existence. Why are they choosing this unique strategy? Staying present and having a strategy for cross posting on multiple platforms are two important points of focus to touch more people.  Resources Mentioned: Lab Coat Agents | Website | Facebook |Facebook Group| Twitter | Instagram  Drunk on Social | Drunk On Social  Jeff Pfitzer | Instagram | TikTok Tristan Ahumada  | Facebook | YouTube Udemy  Snapchat Spotlight https://www.tiktok.com/business/en/ Drue Katoaka