Drunk on Social The Symposium-YouTube Made a Power Move to Drive More Eyes to Their Platform- EP11

YouTube Made a Power Move to Drive More Eyes to Their Platform Is there value in repurposing your content? YouTube is bringing on competition with SnapChat. How do you grab the attention of your target audience? The pandemic pushed us a little quicker into the future from a technology and e-commerce standpoint. Tristan and Jeff bring important updates to creators about where you are going to make money and how to grow your audiences.    Episode Highlights: YouTube is allocating 100 million dollars for YouTube Shorts Creators.  If any platform is allocating resources for creators or because they want you to pay attention to any certain strategy on the platform, the point is- use it. The odds are that the algorithm is going to favor you. Is there a suggested platform for posting content to multiple outlets? “If you’re not multi-purposing your content, you’re just lessening the number of eyeballs that are seeing your stuff.” -Jeff Pfitzer “Social media is very not threatening. It’s not a knock at your door. If there’s something that you don’t want to see, you just scroll past it.” -Jeff A recent study was done on YouTube for the most commonly used open lines. What were they? Is it something that matters? Jeff discusses how to grab attention when you message someone and why it’s important so that it’s not glossed over. Twitter is reportedly working on a new set of paid tweet options under a monthly subscription model. Twitter will soon look to launch Twitter Blue to access the next level features. What is the opportunity there? Tristan lists the possible tools and features that could be added. Tristan and Jeff imagine what a reel of snippets of maybe three minutes or less bite size content would be like. Jeff shares an interesting article about 10 e-commerce trends. Sales made via mobile devices are on the rise and will total 3.8 trillion in 2022. If you aren't on mobile, where are you? The e-commerce features of Facebook, Instagram, and TikTok make it critical to be relevant on those platforms. Don’t miss out! Join the Drunk on Social Facebook Group and follow Drunk on Social on Instagram, Youtube, and TikTok. We look forward to seeing you there! Resources Mentioned: Drunk on Social | Facebook | Instagram   Jeff Pfitzer | Instagram | TikTok Tristan Ahumada  | Facebook | YouTube https://www.youtube.com/trends/articles/hey-guys/ Lab Coat Agents | Website | Facebook |Facebook Group| Twitter | Instagram