Duolingo's marketing genius with Nell Casey

We've all seen that unhinged big green owl kidnapping people on TikTok. It's no secret that Duolingo is more than succeeding when it comes to their organic social media strategy, but they're also winning with their campaigns. This episode is the first of our new direction for season five of Got Marketing?, and with my guest, Nell, we will be unpacking Duolingo's marketing strategy, from socials, collaborations, gamification and of course, campaigns. Nell Casey is the founder of Fete Creative, a brand-building copywriting agency helping product-based businesses become industry icons. As a brand strategist and copywriter, she helps brands and their founders grow their visibility, influence and sales.  Campaigns unpacked in this episode: Duolingo on Ice Learn High Valyrian with Duolingo | HBO collaboration Love Language | Peacock collaboration Don't be *that* kind of Emily in Paris     Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.    Have a brand or campaign that you'd like to unpack on the show? Let us know.   Connect with Mia Fileman: Instagram LinkedIn   Connect with Nell Casey: Instagram LinkedIn Fete Creative Website   Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business. Individually for product and service based brands.