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EPISODE · May 1, 2012 · 5 MIN

Dynamic Ad Insertion - Webcast Preview

from Comcast Spotlight Take Five

Viewership of programming on demand is exploding as consumers embrace watching what they want, when they want it. But ad serving technology has limited the ability of both advertisers and programmers to capitalize on these new-found VOD impressions...until now. Watch this brief video and hear from experts about how Dynamic Ad Insertion technology, or the ability to insert commercials "on the fly," will open the door to new, measurable and highly-targeted marketing opportunities.

Episode metadata supplied by the publisher feed · Published May 1, 2012

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Dynamic Ad Insertion - Webcast Preview

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