E.2 - Black Coins + Covid

What better time to talk about the shift in psyches and behaviors during this unprecedented global pandemic. In this episode, we’ll discuss: What impact of Covid-19 has had on Black consumers mentally? How this unexpected virus has impacted the way we shop? What brands/products have surprisingly increased in sales? How multicultural consumers can adapt and thrive during these difficult times? How marketers can do their job more strategically and with sensitivity? Special guests:  Dr. Joy Harden Braden, Clinical Psychologist and Founder, Therapy for Black Girls Cheryl Grace, SVP Strategic Community Alliances and Consumer Engagement, Nielsen Alexis Davis Smith, (Host) CEO, PRecise Communications