E.3 - Protests + Politics

Considering the recent uproar across the nation following the death of George Floyd, Ahmaud Arbery, and Breona Taylor, now more than ever are Black consumers are watching what brands are speaking up against racial injustices and which are silent. Peaceful protests have turned into full rebellions, and soon consumers will be demanding a lot more than words from major brands. In this episode, find out: What does this mean for brands moving forward? What roles should companies play in political and societal issues? How should marketers and advertisers address racism? Are multicultural consumers paying attention and more importantly, are black consumers loud enough about which brands they support and why? Special guests: Nsenga Burton, Ph.D., Award-winning Writer, Professor and Editor-in-Chief, Burton Wire Andrew McCaskill, Culture Analyst, All Def Digital & Culture + Economics Contributor, SiriusXM Alexis Davis Smith, (Host) CEO, PRecise Communications