E 504: All Things Retail Media Networks for Emerging Brands

Have you ever wanted an inside scoop on retail media networks as it relates to small brands? Look no further! In this episode, I'm joined by Ross Maltby, head of New Business Development at Voyageur Group.    We discuss the definition of retail media networks, the rise of retail media as the third wave of digital advertising, and the impact of COVID-19 on the growth of these networks. We also explore the differences between retail media networks and traditional digital marketing channels, the unique opportunities they offer for brand exposure, and the metrics and indicators that can measure their effectiveness.   Ross emphasizes the need for brands to have a strong foundation, know their target audience, and be realistic about the role of retail media in driving business growth. We also talk about the benefits of retail media networks outside of ROAS.   Don't forget to leave a review and and subscribe for more tactical strategies and tips to grow from $0 to $20M.   Links https://www.voyageurgroup.co/ https://www.instagram.com/voyageurgroup/ https://www.youtube.com/channel/UC2zClo7n8eHXsKrzv6-dNlQ https://www.linkedin.com/company/voyageur-group-llc/ https://www.linkedin.com/in/ross-maltby/ https://www.instagram.com/scalingemergingbeauty https://scalingemergingbeauty.com/   Big Ideas Discussed Impact of COVID-19 on the Growth of Retail Media Networks Differences Between Retail Media Networks and Traditional Digital Marketing Channels Requirements for Leveraging Retail Media Networks Measuring the Effectiveness of Retail Media Investments Considerations for Investment in Retail Media Networks Benefits of Retail Media Networks for Brand and Retailer Relationships Success Stories and Investment Ranges for Emerging Brands Advice for Early Stage Founders in Digital Advertising