Scaling Emerging Beauty

Summary In this episode of Scaling Emerging Beauty, I sit down with Anthony Standifer—co-founder of MSeed Group and a 25-year beauty industry veteran. We get into the real talk around what it takes to scale from direct-to-consumer to retail—and how to stay profitable while doing it. We discuss: - How to stand out in crowded beauty categories through niche positioning - Why building emotional connections with your customers is key to scaling - What early-stage brands need to know about innovation cadence and product development - The truth about manufacturing partnerships—and why it should never be a transactional relationship - How to finance growth and manage the cash flow gap when transitioning to retail If you're a beauty founder looking to grow your brand from six figures to multimillion-dollar retail distribution, this episode is full of expert insights, strategic frameworks, and the kind of candid advice most people don't say out loud. Listen now on Apple Podcasts, Spotify, or your favorite podcast platform!   Links: 📌 Connect with Anthony Standifer on LinkedIn 📌 Check out MSeed Group: https://mseedgroup.com/ 🔗 Monique Benoit on Instagram🔗 Monique Benoit on LinkedIn🔗 Scaling Emerging Beauty on Instagram🔗 Scaling Emerging Beauty Website  🚀 Subscribe to Scaling Emerging Beauty for expert tips on growing your beauty brand!

Summary In this episode of Scaling Emerging Beauty, I'm joined by Matt Putra, fractional CFO and founder of Eightx, a financial advisory firm helping CPG and beauty brands scale responsibly. If you've ever felt unsure about forecasting cash flow, managing inventory costs, or figuring out how to fund retail growth—this is your episode. Matt shares his proven frameworks for financial planning, with a focus on what beauty brands need to know when transitioning from DTC to retail. He breaks down complex financial concepts in a way that's clear, actionable, and rooted in real-world experience. We cover: ✅ How to prepare your beauty brand financially before entering retail ✅ The difference between short-term sales growth and long-term financial health ✅ Smart approaches to funding—debt vs equity, and how to choose what's right ✅ Cash flow strategies to avoid inventory shortages and payment crunches ✅ Why forecasting matters—and how to use your numbers to make better decisions If you're a founder navigating the leap into retail, or trying to build a more sustainable, profitable brand, Matt's insights will help you move forward with confidence. Listen now on Apple Podcasts, Spotify, or your favorite podcast platform! Links: 📌 Connect with Matt Putra on LinkedIn 📌 Check out Eightx Group: https://eightx.co/ 🔗 Monique Benoit on Instagram  🔗 Monique Benoit on LinkedIn  🔗 Scaling Emerging Beauty on Instagram  🔗 Scaling Emerging Beauty Website  🚀 Subscribe to Scaling Emerging Beauty for expert tips on growing your beauty brand!  

In this episode of Scaling Emerging Beauty, I'm joined by Sarah Gallagher—founder of e-commerce agency Gamma Waves and a marketing strategist behind powerhouse brands like Supergoop. Sarah has helped both emerging and established brands scale through digital optimization, brand storytelling, and smart consumer engagement strategies. We explore: ✅ What makes a beauty brand story stick—and why clarity matters more than complexity ✅ How to optimize your website to boost conversion (spoiler: it's not just about design) ✅ The keys to customer retention and how to increase lifetime value through personalization ✅ How testing and A/B optimization unlock meaningful growth—even for smaller brands ✅ Lessons from scaling Supergoop pre-acquisition, and how loyalty programs drive repeat business Whether you're refining your DTC site, launching new SKUs, or growing your loyal customer base, Sarah shares practical tips to help you build a better digital experience and tell your brand story with impact. Listen now on Apple Podcasts, Spotify, or your favorite podcast platform! Links: 📌 Connect with Sarah Gallagher on LinkedIn 📌 Check out Gamma Waves: https://gammawaves.io/ 🔗 Monique Benoit on Instagram🔗 Monique Benoit on LinkedIn🔗 Scaling Emerging Beauty on Instagram🔗 Scaling Emerging Beauty Website  🚀 Subscribe to Scaling Emerging Beauty for expert tips on growing your beauty brand!

Trademark protection isn't just for big brands — it's essential for emerging founders too. In this episode of Scaling Emerging Beauty, Monique sits down with Lauren Bercuson, founder of Storylock Legal, to break down the basics of trademarks, common mistakes founders make, and how protecting your brand early can save you major time and money later. Lauren shares her experience helping CPG and beauty founders secure their brand names, logos, and even colors, while explaining the risks of skipping this crucial step. Whether you're launching your first product or prepping for retail expansion, this conversation will make you rethink how you protect your brand's future. We'll dive into: ✅ Why trademarking is a must, not a "nice to have" ✅ The most common trademark mistakes emerging brands make ✅ What to know about using your personal name as a brand name ✅ The basics of trademarking logos, slogans, and even colors ✅ How to spot potential trademark infringement early ✅ What to know about international trademark protection ✅ When to prioritize trademarking additional brand elements (like logos and packaging) If you're serious about scaling your brand and building long-term value, this is a must-listen episode! Links: 📌 Connect with Lauren Bercuson on LinkedIn 📌 Check out Storylock Legal: https://www.storylocklegal.com/ 🔗 Monique Benoit on Instagram🔗 Monique Benoit on LinkedIn🔗 Scaling Emerging Beauty on Instagram🔗 Scaling Emerging Beauty Website 🚀 Subscribe to Scaling Emerging Beauty for expert tips on growing your beauty brand!  

Direct-to-consumer (DTC) brands have more tools than ever — but scaling profitably online? That's still a huge challenge. In this episode of Scaling Emerging Beauty, Monique sits down with Ben Sharf, founder of Platter, to talk about why profitability and simplicity are the new superpowers for growing your DTC business. Ben shares insights from building Platter, a tech-enabled service that's simplified Shopify storefronts for brands like Everyman Jack and Mrs. Meyer's. He breaks down what early-stage brands often miss when it comes to building effective e-commerce sites — and how fixing a few basic elements can dramatically improve your conversion rate, AOV, and operating margins. We'll dive into: ✅ Why profitability must be a priority from Day 1 in today's market ✅ How to simplify your Shopify storefront for more sales (and fewer expenses) ✅ What emerging brands get wrong about conversion and AOV strategies ✅ When you should hire help vs. DIY your website ✅ How small tweaks to your checkout experience can boost revenue ✅ Why a good website is critical even for retail-first brands ✅ Real case studies showing how simplifying saved brands hundreds of thousands If you're looking to build a profitable brand that wins online and at retail, this conversation is packed with actionable strategies! Links: 📌 Connect with Ben Sharf on LinkedIn 🔗 Monique Benoit on Instagram🔗 Monique Benoit on LinkedIn🔗 Scaling Emerging Beauty on Instagram🔗 Scaling Emerging Beauty Website 🚀 Subscribe to Scaling Emerging Beauty for expert tips on growing your beauty brand!  

Your price is part of your story. In the final part of the pricing series, we explore how pricing ties into your brand's perception, positioning, and customer expectations. Your packaging, claims, and storytelling all need to back up your price — especially if you're playing in premium or prestige spaces. In this episode, you'll learn: How price communicates brand value before anyone tries your product Examples of what different price points say about your brand Why consumers feel your price before they rationalize it Tips to align your packaging, claims, and price with your brand identity 💡 A strong brand needs a strong pricing strategy — one that feels right to your customer. Links: 🔗 Monique Benoit on Instagram🔗 Monique Benoit on LinkedIn🔗 Scaling Emerging Beauty on Instagram🔗 Scaling Emerging Beauty Website 🚀 Subscribe to Scaling Emerging Beauty for expert tips on growing your beauty brand!  

Is it possible to build a multi-million-dollar brand without investors — or even a full-time team? Adam Callinan, founder of Bottlekeeper and now CEO of Pentane, proves it can be done. In this episode of Scaling Emerging Beauty, Monique sits down with Adam to discuss how he scaled Bottlekeeper to over $8M in annual revenue without taking on outside funding or massive headcount. Adam shares the systems he built to keep the business profitable, lessons from Shark Tank, and why today's founders need to obsess over cash flow and omnichannel growth. We'll dive into: ✅ How to scale your brand while keeping fixed costs low ✅ Why he said no to early retail expansion — and why that decision paid off ✅ The story behind Bottlekeeper's viral Facebook video moment ✅ Lessons from negotiating a million-dollar deal on Shark Tank ✅ Why profitability is simply a math problem founders must solve ✅ How founders today must think differently to scale ✅ How Adam's new company Pentane helps brands boost profitability through smarter finance and marketing systems If you're building a brand today and want real-world strategies for profitable growth — this episode is a must-listen! Links: 📌 Connect with Adam Callinan on LinkedIn 🔗 Monique Benoit on Instagram🔗 Monique Benoit on LinkedIn🔗 Scaling Emerging Beauty on Instagram🔗 Scaling Emerging Beauty Website 🚀 Subscribe to Scaling Emerging Beauty for expert tips on growing your beauty brand!  

You can't scale your brand if you don't understand your numbers. In part three of the pricing series, we're talking all about COGS (Cost of Goods Sold) and margin — what they are, why they matter, and how to reverse-engineer your retail price to protect your profits. This is the financial foundation you must have before stepping into retail. In this episode, you'll learn: What's included in your true COGS (hint: it's more than ingredients) How to calculate margin and why it's non-negotiable for growth What "retail math" looks like in real scenarios Why margin protects your business through retailer asks and promos 🧮 Get your calculator and take notes — your future margins will thank you. Links: 🔗 Monique Benoit on Instagram🔗 Monique Benoit on LinkedIn🔗 Scaling Emerging Beauty on Instagram🔗 Scaling Emerging Beauty Website 🚀 Subscribe to Scaling Emerging Beauty for expert tips on growing your beauty brand!  

What if you could launch your brand, scale it to 8 figures in revenue, and land 32,000 retail doors — all without a traditional background in business? In this episode of Scaling Emerging Beauty, Monique sits down with Brooks Powell, Founder and CEO of Cheers, a category-creating brand in the after-alcohol wellness space. Brooks shares how he turned a neuroscience research paper into a multimillion-dollar brand starting straight out of college, with no formal business training. We cover everything from Cheers' explosive Shark Tank moment, surviving the iOS privacy changes that wrecked digital marketing, and strategically expanding into major retailers like Walmart, Walgreens, and Wegmans. We'll dive into: ✅ The surprising science behind Cheers and how it started ✅ How Cheers scaled fast with a small, scrappy team ✅ Lessons from Shark Tank — even without a deal ✅ How to navigate pricing architecture across retail channels ✅ Why hiring for attitude and problem-solving beats hiring for experience ✅ How Cheers adapted when Facebook and Instagram ads changed overnight ✅ Brooks' advice for early-stage founders: go bigger, faster, and learn as you go If you're building a consumer brand and dreaming of major growth, this episode is packed with hard-earned lessons you won't want to miss! Links: 📌 Connect with Brooks Powell on LinkedIn🔗 Monique Benoit on Instagram🔗 Monique Benoit on LinkedIn🔗 Scaling Emerging Beauty on Instagram🔗 Scaling Emerging Beauty Website 🚀 Subscribe to Scaling Emerging Beauty for expert tips on growing your beauty brand!

Pricing doesn't exist in a vacuum — it shifts based on where you're selling. In part two of the pricing series, we explore how your price needs to align with your retailer's expectations. From mass to specialty to club stores, we'll talk strategy, margins, and what happens when your price doesn't match the store environment. In this episode, you'll learn: How pricing varies across mass, drug, natural, and specialty retailers Why retail channel strategy matters for pricing Retail margin expectations and how they affect your bottom line When (and if) it makes sense to vary your price across retailers 💬 Pricing is a partnership between your brand, your customer, and your retailer. Let's break it down. Links: 🔗 Monique Benoit on Instagram🔗 Monique Benoit on LinkedIn🔗 Scaling Emerging Beauty on Instagram🔗 Scaling Emerging Beauty Website 🚀 Subscribe to Scaling Emerging Beauty for expert tips on growing your beauty brand!

Finding the right funding is one of the biggest challenges for emerging beauty brands today. In this episode of Scaling Emerging Beauty, Monique is joined by Marshall Lebovits, a financing expert with 35+ years of lending experience. Marshall breaks down how early-stage brands can use asset-based funding to scale without giving up ownership — and what you need to know before taking on this type of loan. They discuss real talk about what founders often miss when seeking funding, what financial documents you must have ready, and how to avoid costly mistakes when cash flow gets tight. What you'll learn: ✅ What asset-based funding is (and how it differs from VC or revenue-based loans) ✅ The pros and cons of asset-based funding for beauty and CPG brands ✅ Key financial systems and documents you need before applying ✅ What lenders look for — and what could disqualify you ✅ How to protect yourself and find the best funding partner for your business ✅ Why understanding your cash cycle is critical for success If you're an emerging beauty founder thinking about how to finance your next stage of growth — this is an essential episode to tune into! Links: 📌 Connect with Marshall Lebovits on LinkedIn🔗 Monique Benoit on Instagram🔗 Monique Benoit on LinkedIn🔗 Scaling Emerging Beauty on Instagram🔗 Scaling Emerging Beauty Website 🚀 Subscribe to Scaling Emerging Beauty for expert tips on growing your beauty brand!

Pricing isn't just a number — it's a strategy. In part one of this four-part pricing series, we're diving into how to set a competitive price that makes sense in your category and against your competitors. Whether you're launching your first product or reassessing your retail strategy, this episode will help you understand where you fit and how to price to stand out, not blend in. In this episode, you'll learn: What to research when evaluating your product category How pricing tiers vary across mass, masstige, and prestige Why benchmarking against direct competitors matters Tips to avoid being priced too high or too low 🎧 Tune in and start pricing with purpose!   Links: 🔗 Monique Benoit on Instagram🔗 Monique Benoit on LinkedIn🔗 Scaling Emerging Beauty on Instagram🔗 Scaling Emerging Beauty Website   🚀 Subscribe to Scaling Emerging Beauty for expert tips on growing your beauty brand!  

In this episode, Monique sits down with Erica Cocilova, CMO of Ethique, to discuss how mission-driven beauty brands can scale without compromising their core values. Erica shares lessons from her career at powerhouse brands like Dove, Happy Baby, and Briogeo, and dives deep into Ethique's recent rebrand journey. You'll hear real talk on sustainability, retail expansion with Ulta Beauty, smart funding strategies, and why finding the right team is crucial for long-term success. If you're an emerging founder looking for tactical advice on growing a values-based beauty brand, this one's for you. What you'll learn: Why sustainability and commercial success can go hand in hand The importance of focusing your brand story How to approach retail expansion strategically How to find financial partners that align with your mission Why sampling is a non-negotiable strategy for growth The two must-have hires for scaling an emerging brand 🎧 Listen now and learn how to build a brand that stays true to its purpose — and grows big! Links: 📌 Connect with Erica Cocilova on LinkedIn🔗 Monique Benoit on Instagram🔗 Monique Benoit on LinkedIn🔗 Scaling Emerging Beauty on Instagram🔗 Scaling Emerging Beauty Website 🚀 Subscribe to Scaling Emerging Beauty for expert tips on growing your beauty brand!

In this episode of Scaling Emerging Beauty, I sit down with Kelly Bottenfield, co-founder and sales leader at The Honey Pot Company. Kelly has over 25 years of experience in the CPG industry, starting her career at Whole Foods before transitioning to sales and brand-building. She played a pivotal role in scaling The Honey Pot Company from a small, bootstrapped startup to a household name in mass retail. We dive into: ✅ How a strategic focus on mass retail fueled The Honey Pot's rapid growth ✅ The role of brokers in a brand's sales strategy and how to choose the right partners ✅ Key lessons in fundraising and securing investors that align with your brand's vision ✅ Managing explosive demand, especially during moments of unexpected virality ✅ Why prioritizing operations before sales is critical for long-term success Kelly shares invaluable insights on navigating retail, building a resilient sales function, and balancing the realities of entrepreneurship with mental well-being. If you're an early-stage beauty founder, this episode is packed with strategies to help you scale smarter. Listen now on Apple Podcasts, Spotify, or your favorite podcast platform! Links: Kelly Bottenfield – https://www.linkedin.com/in/kellybottenfield/  Scaling Emerging Beauty & Monique Benoit – 🔗 Monique Benoit on Instagram🔗 Monique Benoit on LinkedIn🔗 Scaling Emerging Beauty on Instagram🔗 Scaling Emerging Beauty Website   Subscribe to the Scaling Emerging Beauty Podcast for expert tips on growing your beauty brand!  

In this episode of the Scaling Emerging Beauty Podcast, I sit down with Dwight Allen O'Neal and Karess Rosemé, the co-founders of Rose Neal Collective, a boutique agency dedicated to enhancing the beauty experience for BIPOC consumers and emerging brands. We dive into the critical role of in-store events, field sales teams, and trade marketing in building brand awareness and driving retail success. We cover: - How in-store events create memorable experiences that convert shoppers into loyal customers - The importance of field sales teams in ensuring brand education, visibility, and advocacy at retail - Strategies for measuring the ROI of in-store activations and event-driven sales - Why trade marketing is a game-changer for emerging beauty brands - How brands can leverage retail partnerships to scale successfully If you're a beauty entrepreneur, CPG founder, or retail professional, this episode is packed with actionable insights to help you scale smarter and faster. 🎧 Listen now on Apple Podcasts, Spotify, or your favorite podcast platform! Links: Rose Neal Collective – https://www.roseneal.comDwight Allen O'Neal on LinkedIn – https://www.linkedin.com/in/dwight-allen-oneal-8340b3103/ Karess Rosemé on LinkedIn – https://www.linkedin.com/in/karess-rosem%C3%A9-b10623111/ Scaling Emerging Beauty & Monique Benoit – 🔗 Monique Benoit on Instagram🔗 Monique Benoit on LinkedIn🔗 Scaling Emerging Beauty on Instagram🔗 Scaling Emerging Beauty Website   Subscribe to the Scaling Emerging Beauty Podcast for expert tips on growing your beauty brand!

In this episode of Scaling Emerging Beauty, host Monique Benoit explores the power of a hero product and why it's a game changer for early-stage beauty brands. Looking at brands like Fenty Beauty, Olaplex, Dyson, and K-18, Monique breaks down how a standout product can create brand recognition, build customer loyalty, and simplify operations. A hero product isn't just about strong sales—it can define your brand's identity and streamline inventory, manufacturing, and marketing efforts. Monique highlights how Fenty Beauty's Pro Filt'r Foundation and Olaplex No. 3 transformed their brands into household names. She also discusses financial benefits, explaining how focusing on a single product can improve cash flow and reduce dead stock. She shares real-world insights, including her experience as a retail buyer when The Honey Pot Company launched with just four SKUs at Target. She also explains how Drunk Elephant and Glossier used hero products to drive growth—while warning against the risks of changing formulas without consumer buy-in. If you're a beauty entrepreneur, CPG founder, or retail professional, this episode is filled with actionable insights to help you scale your brand smarter and faster. Listen now on Apple Podcasts, Spotify, or your favorite podcast platform! Links Scaling Emerging Beauty & Monique https://www.instagram.com/moniquehbenoit/ https://www.linkedin.com/in/moniquehbenoit/   https://www.instagram.com/scalingemergingbeauty https://scalingemergingbeauty.com/   Remember to leave a review and subscribe for more tactical strategies and tips to grow from $0 to $20M.  

In this episode, I sit down with Ashley Gilbert, a beauty industry expert who has worked behind the scenes at powerhouse brands like Glossier and The Lip Bar. Ashley takes us through the operational side of beauty, sharing how brands successfully scale—from warehouse moves to demand planning to ensuring products are retail-ready. We break down: - The role of operations in beauty brand growth - How demand planning shapes product innovation and inventory decisions - The difference between DTC vs. retail-first strategies - The importance of custom vs. stock packaging—and when it's worth the investment - How brands can use collaborations and limited editions to build loyalty and drive sales Ashley shares a wealth of insights on how beauty brands can navigate the complexities of launching, scaling, and optimizing their business. If you're a beauty entrepreneur, CPG founder, or retail professional, this episode is packed with tactical strategies to help you scale smarter and more profitably. 🎧 Listen now on Apple Podcasts, Spotify, or your favorite podcast platform! Links: 📌 Connect with Ashley Gilbert on LinkedIn 🔗 Monique Benoit on Instagram🔗 Monique Benoit on LinkedIn🔗 Scaling Emerging Beauty on Instagram🔗 Scaling Emerging Beauty Website 🚀 Subscribe to Scaling Emerging Beauty for expert tips on growing your beauty brand!  

Summary Ready to take your beauty brand from startup to retail success? In this episode of Scaling Emerging Beauty, host Monique Benoit sits down with retail expert Ray Richardson, a veteran with nearly 20 years of experience in sales, retail management, and advising. Ray has worked with top brands like WILL Perform by PBC with Serena Williams and understands the key challenges and strategies for scaling a brand in retail. Many beauty founders can launch a brand, but few successfully scale it at major retailers. This episode breaks down the critical steps to retail expansion, including: ✔ How to land retail partnerships—even without celebrity backing ✔ The best strategies to pitch your brand and gain visibility with retailers ✔ Why product innovation is key to long-term success in beauty and wellness ✔ The biggest mistakes early-stage brands make when expanding distribution ✔ How to balance sales, margins, and retailer expectations to stay profitable ✔ The latest retail trends impacting beauty brands in 2025 If you're a beauty entrepreneur, CPG founder, or retail professional, this episode is packed with insider knowledge to help you scale smarter and faster. Listen now on Apple Podcasts, Spotify, or your favorite podcast platform!   Links Ray Richardson on LinkedIn   Scaling Emerging Beauty & Monique https://www.instagram.com/moniquehbenoit/ https://www.linkedin.com/in/moniquehbenoit/   https://www.instagram.com/scalingemergingbeauty https://scalingemergingbeauty.com/ 📌 Subscribe to Scaling Emerging Beauty for expert tips on growing your beauty brand!

Summary Starting a beauty brand in 2025 is easier than ever—thanks to social media, influencer platforms, and white-label manufacturing. But scaling that brand into a retail powerhouse? That's where the real challenge begins. In this solo episode, I break down why the barriers to entry have never been lower, yet the hurdles to scaling have never been higher. From funding and logistics to retail competition and differentiation, I explore what it really takes to grow a brand from a small business into a national or global player. Episode Highlights Episode 303: Building a Team Episode 304: Effective Marketing   Links Scaling Emerging Beauty & Monique https://www.instagram.com/moniquehbenoit/ https://www.linkedin.com/in/moniquehbenoit/   https://www.instagram.com/scalingemergingbeauty https://scalingemergingbeauty.com/   Remember to leave a review and subscribe for more tactical strategies and tips to grow from $0 to $20M.

Summary In this episode, Dr. Tiina Meder shares her unique journey from studying cardiology, becoming a dermatologist and ultimately a skincare brand founder and entrepreneur. She discusses her motivations for creating her brand, the challenges of navigating global markets, and the importance of product development and consumer needs. In this engaging conversation, Dr. Tiina Meder shares insights into running a family-owned skincare business, emphasizing the importance of cultural understanding in product development and localization. She discusses the significance of core values, particularly product safety, and the impact of aging on beauty standards. Dr. Meder also reflects on her entrepreneurial journey, offering valuable lessons for early-stage brands.   Links Dr. Tiina Meder Instagram: @drtiinameder LinkedIn: Dr. Tiina Meder Scaling Emerging Beauty & Monique https://www.instagram.com/moniquehbenoit/ https://www.linkedin.com/in/moniquehbenoit/   https://www.instagram.com/scalingemergingbeauty https://scalingemergingbeauty.com/   Remember to leave a review and subscribe for more tactical strategies and tips to grow from $0 to $20M.  

Summary   In this episode, Monique Benoit, explores the delicate balance between confidence and humility that every beauty founder needs to master. Confidence helps you stay true to your vision, while humility allows you to learn, grow, and adapt. Monique shares actionable insights from her experience working with major beauty brands, including lessons from representing brands and curating product as a buyer. Discover how to define your "why," stay grounded in your mission, and filter advice to align with your brand's goals. Whether you're pitching to a retailer, navigating feedback, or charting the next steps in your journey, this episode is packed with tips to help you embrace your vision while staying open to growth. Key Takeaways: The importance of knowing your vision and owning your unique value. How to filter advice to align with your brand's goals. Practical tips to balance confidence with humility as you scale.   Links Scaling Emerging Beauty & Monique https://www.instagram.com/moniquehbenoit/ https://www.linkedin.com/in/moniquehbenoit/   https://www.instagram.com/scalingemergingbeauty https://scalingemergingbeauty.com/   Remember to leave a review and subscribe for more tactical strategies and tips to grow from $0 to $20M.  

Summary In this episode of the Scaling Emerging Beauty podcast, Monique Benoit speaks with Nick and Dave, co-founders of Geologie, about their journey in launching and scaling their skincare brand. They discuss the challenges of starting a beauty brand, the importance of having a solid team, and the need for a good manufacturing partner.  The conversation also touches on product development, finding product-market fit, and the significance of understanding strengths and weaknesses in a co-founder relationship. In this conversation, Nick and Dave discuss their journey in building a skincare brand, emphasizing the importance of branding, packaging, and understanding their target audience. They share insights on the significance of feedback and iteration in product development, the challenges of expanding into brick-and-mortar retail, and the role of Amazon in their growth strategy. The discussion also covers the development of effective product lines for retail, the science behind product effectiveness, and the necessity of understanding distribution channels. They conclude by reflecting on the entrepreneurial journey and the importance of integrating various sales strategies. Links Nick, Dave, & Geologie Geologie Instagram Nick Linkedin Dave Linkedin   Scaling Emerging Beauty & Monique https://www.instagram.com/moniquehbenoit/ https://www.linkedin.com/in/moniquehbenoit/   https://www.instagram.com/scalingemergingbeauty https://scalingemergingbeauty.com/   Remember to leave a review and subscribe for more tactical strategies and tips to grow from $0 to $20M.  

Summary In this episode, Janell Stephens, CEO and founder of Camille Rose, shares her inspiring journey of creating a textured hair and beauty brand from her kitchen to major retailers like Target. She discusses the challenges and triumphs of entrepreneurship, the importance of mindset, and the lessons learned along the way. Janell emphasizes the significance of taking one's time in business, trusting others, and enjoying the journey of building a brand.   Links Janell Stephens & Camille Rose https://www.linkedin.com/in/janell-stephens-0b6b15a6/ https://www.instagram.com/janell_stephens/   https://www.instagram.com/camillerosenaturals/  https://www.camillerose.com/    Scaling Emerging Beauty & Monique https://www.instagram.com/moniquehbenoit/ https://www.linkedin.com/in/moniquehbenoit/   https://www.instagram.com/scalingemergingbeauty https://scalingemergingbeauty.com/   Remember to leave a review and subscribe for more tactical strategies and tips to grow from $0 to $20M.  

Summary   In this conversation, Senait Tzegai, a health and beauty buyer at Pop Shelf, shares her insights on the beauty industry, focusing on the assessment of new brands, the importance of brand stories, and the role of independent brands in retail. She emphasizes the need for brands to understand their purpose in light of the competition, the significance of community engagement, and the trends in multicultural hair care. Tzegai also emphasizes the challenges of scaling in retail and the importance of production capabilities for success.   Links Senait Tzegai https://www.linkedin.com/in/senait-tzegai-b838b1140/    Scaling Emerging Beauty & Monique https://www.instagram.com/moniquehbenoit/ https://www.linkedin.com/in/moniquehbenoit/   https://www.instagram.com/scalingemergingbeauty https://scalingemergingbeauty.com/   Remember to leave a review and subscribe for more tactical strategies and tips to grow from $0 to $20M.  

Summary   Keren Davy, a fractional CMO, shares her marketing philosophy rooted in integrity, empathy, and intention. She emphasizes the importance of understanding the target audience and crafting marketing strategies that resonate with them. Keren advises brands to start with an internal and external focus, balancing their unique offerings with consumer needs. She suggests low-cost, high-impact marketing efforts such as cross-promotions and collaborations. Keren also highlights the significance of storytelling in connecting with consumers on a deeper level. She discusses the role of empathy in marketing and the importance of community and connection. Lastly, Keren provides advice for early-stage brands, including knowing oneself, reinforcing key messages, and seeking external perspectives. Links The Peculiar CMO & Keren  https://www.linkedin.com/in/kerendavy/  https://www.instagram.com/thepeculiarcmo/  https://www.thepeculiarcmo.com/    Scaling Emerging Beauty & Monique https://www.instagram.com/moniquehbenoit/ https://www.linkedin.com/in/moniquehbenoit/   YouTube: https://www.youtube.com/@scalingemergingbeauty Instagram: https://www.instagram.com/scalingemergingbeauty Facebook: https://facebook.com/scalingemergingbeauty TikTok: https://www.tiktok.com/@scalingemergingbeauty X: https://x.com/scalingebpod Website: https://scalingemergingbeauty.com Remember to leave a review and subscribe for more tactical strategies and tips to grow from $0 to $20M.  

In this monologue, Monique shares essential strategies for effectively networking with retail buyers. Monique emphasizes the importance of research, personalizing outreach, and mastering follow-up techniques to build strong relationships with retailers. Monique also highlights the significance of in-person networking and the need for a concise pitch to stand out in a competitive environment. Links Scaling Emerging Beauty & Monique https://www.instagram.com/moniquehbenoit/ https://www.linkedin.com/in/moniquehbenoit/ https://www.instagram.com/scalingemergingbeauty https://scalingemergingbeauty.com/ Remember to leave a review and subscribe for more tactical strategies and tips to grow from $0 to $20M.  

Host: Monique Benoit Guest: Vanessa Lee Vanessa Lee, founder of GuestHouse, discusses the importance of sales in scaling emerging beauty brands. She emphasizes the need for a strong pitch deck when approaching retailers, with key elements including strong visuals, concise copy, and data points.  Vanessa also highlights the importance of tailoring the pitch deck to specific retailers, using their terminology and addressing their competitors. She advises against making the deck too wordy and emphasizes the need for a concise and visually appealing presentation.  Vanessa also discusses the differences between virtual and in-person presentations, suggesting that in-person meetings allow for more storytelling and personal connection.  She emphasizes the importance of energy and passion in delivering the brand message.  Vanessa also shares insights on differentiation, suggesting that brands should focus on sustainability and addressing current industry concerns as points of differentiation.  The conversation explores the importance of differentiation in the beauty industry, including product innovation, tone of voice, packaging, and sustainability. We also discusses the significance of transparency in pricing and sourcing.  The conversation delves into the topic of scaling and the importance of demonstrating readiness to retailers. It emphasizes the need to strategically handle pricing and margins in pitch decks, including not disclosing wholesale costs.  The conversation concludes with advice on building relationships with retail buyers and the importance of persistence in the face of rejection. Links Hey Guest House & Vanessa  https://www.linkedin.com/in/vanessa-lee-a6433a5/ https://www.instagram.com/heyguesthouse/ https://www.heyguesthouse.com/ Scaling Emerging Beauty & Monique https://www.instagram.com/moniquehbenoit/ https://www.linkedin.com/in/moniquehbenoit/ https://www.instagram.com/scalingemergingbeauty https://scalingemergingbeauty.com/   Remember to leave a review and subscribe for more tactical strategies and tips to grow from $0 to $20M.  

In this monologue, I discuss the significance of strategic promotions in retail and consumer packaged goods (CPG).  Promotions should not just be random discounts. They should align with business goals to drive visibility, revenue, and customer loyalty. Also, keep in mind the importance of analyzing the effectiveness of promotions and keeping track of past promotions to inform future strategies, especially during key holiday seasons. Links Scaling Emerging Beauty & Monique https://www.instagram.com/moniquehbenoit/ https://www.linkedin.com/in/moniquehbenoit/ https://www.instagram.com/scalingemergingbeauty https://scalingemergingbeauty.com/ Remember to leave a review and subscribe for more tactical strategies and tips to grow from $0 to $20M.

Reena Goodwin, founder and CEO of Facteur PR, discusses the role of public relations (PR) in helping early-stage beauty brands enhance their marketing strategies. PR is the activity of influencing public perception about a brand through various communication channels, such as journalists, influencers, and social media. Good PR can create tension and impact consumer decision-making. It is important for brands to leverage PR exposure by using it as content across different platforms. DIY PR strategies include building relationships with journalists, reading news publications, and hosting interactive media and influencer events. When outsourcing PR, brands should consider factors such as media relationships, results, resources, and personalized experience.  Good PR involves focusing on the customer experience, adding value, and avoiding directly mentioning competitors. PR is a long game that requires patience and can pay off in the long run.   Links Reena Goodwin https://www.linkedin.com/in/reena-goodwin-6919411/    Facteur PR https://www.facteurpr.com/  https://www.instagram.com/facteurpr/    Scaling Emerging Beauty & Monique https://www.instagram.com/moniquehbenoit/ https://www.linkedin.com/in/moniquehbenoit/   https://www.instagram.com/scalingemergingbeauty https://scalingemergingbeauty.com/   Remember to leave a review and subscribe for more tactical strategies and tips to grow from $0 to $20M.

Summary In this conversation, I share insights on how brands can identify and leverage white space opportunities in the beauty and retail industry. I draw from my experience as a former retail buyer. I discuss the importance of understanding market gaps, the dynamics of retailer relationships, and the significance of consumer insights.   I emphasize the need for brands to recognize what retailers value, such as margins and consumer targeting, and how to effectively shop the retailer to find unique opportunities for product placement and growth.   Chapters 0:00 Intro 0:40 Buyer's Responsibilities 2:02 Identifying Whitespace with Consumer Insights 3:35 Launching This is L & The Honeypot Company 6:32 How Aligning with a Buyer Helps Your Brand 9:41 Bringing In a New Consumer 11:51 Hero Cosmetics Spotlight 13:11 Category Observations Lead to Whitespace 14:35 Shop the Retailer Links Scaling Emerging Beauty & Monique https://www.instagram.com/moniquehbenoit/ https://www.linkedin.com/in/moniquehbenoit/   https://www.instagram.com/scalingemergingbeauty https://scalingemergingbeauty.com/   Remember to leave a review and subscribe for more tactical strategies and tips to grow from $0 to $20M.  

Kellie Chen is the co-founder of 8Rue, a boutique branding agency, shares her expertise in brand strategy for emerging beauty brands. She discusses the shift in consumer engagement with brands due to the rise of social media, emphasizing the importance of authenticity and transparency. Kellie also highlights the key elements of brand identity, including audience understanding, mission and story development, and differentiation from competitors. She provides insights into crafting effective social media strategies, such as building a strong funnel and creating engaging content. Additionally, Kellie discusses the benefits of in-house marketing teams and working with agencies, offering advice for emerging brands.   Links Kellie Chen https://www.linkedin.com/in/kelliechen/   Free Resources from 8Rue Inc., Kellie's Agency https://www.8rueinc.com/freeresources   8Rue Inc. Marketing Agency Website https://www.8rueinc.com/  https://www.instagram.com/8rueinc/    Scaling Emerging Beauty & Monique https://www.instagram.com/moniquehbenoit/ https://www.linkedin.com/in/moniquehbenoit/   https://www.instagram.com/scalingemergingbeauty https://scalingemergingbeauty.com/   Remember to leave a review and subscribe for more tactical strategies and tips to grow from $0 to $20M.  

Summary In this solo episode, I discuss the critical role of packaging in retail. Packaging is often your first impression at the shelf. I emphasize that even the best products can fail if their packaging does not meet retail standards.   I outline key considerations for creating retail-ready packaging, including supply chain logistics, shelf appeal, and the importance of brand visibility. This episode is packed with actionable insights for emerging beauty brands to ensure their packaging stands out on the shelf and resonates with consumers.   Links Scaling Emerging Beauty & Monique https://www.instagram.com/moniquehbenoit/ https://www.linkedin.com/in/moniquehbenoit/   https://www.instagram.com/scalingemergingbeauty https://scalingemergingbeauty.com/   Remember to leave a review and subscribe for more tactical strategies and tips to grow from $0 to $20M.  

Summary In this episode I sit down with Moni Kupczak Ainslie, founder of Koopslie Consulting, to dive deep into the power of leveraging FAIR, a B2B marketplace, for scaling beauty brands at retail. Moni shares her journey from running a successful fashion business to helping emerging beauty brands stand out in front of independent retailers. Throughout the conversation, they explore how FAIR operates like the "Amazon for retailers," connecting brands with over 700,000 active buyers and providing unprecedented access to independent stores.   Moni introduces her "FAIRE 360 Method," a comprehensive approach designed to help brands optimize their presence on the platform. This method covers everything from crafting compelling product listings with strategic keywords to building eye-catching images and engaging narratives tailored to retailers. Monique and Moni discuss the importance of positioning brands with a retailer-first narrative and explain how brands can differentiate themselves on FAIRE by focusing on what matters most to retail buyers.   The episode also touches on best practices for maintaining healthy margins on FAIRE, navigating its commission structure, and utilizing marketing tools like email automations and the newly launched promoted listings feature. Moni shares insightful success stories, including how she helped a gluten-free cracker brand increase their FAIR sales by 71.5% in one month by optimizing their profile and marketing efforts.   For beauty founders looking to grow their business in the retail space, this episode provides actionable advice on standing out, attracting the right retailers, and making the most of FAIR's platform.   Tune in to learn how to make your beauty brand shine in front of independent retail buyers and drive retail success!   Links Scaling Emerging Beauty https://www.instagram.com/scalingemergingbeauty https://scalingemergingbeauty.com/ Monique https://www.instagram.com/moniquehbenoit/ https://www.linkedin.com/in/moniquehbenoit/ Koopslie https://www.koopslieconsulting.com/ https://www.instagram.com/koopslieconsulting/   Moni's Free Guide - How to Get More Out of Faire: https://www.koopslieconsulting.com/how-to-get-more-sales-on-faire-training-video 

Summary In this solo episode, Monique Benoit shares essential tips for emerging beauty brands looking to pitch to retail buyers. She emphasizes the importance of competitive shopping, understanding consumer demographics, crafting a unique brand story, ensuring financial preparedness, and sustaining success once on the retail shelf. Each of these elements is crucial for brands to effectively communicate their value and secure a spot in retail stores. Links   Scaling Emerging Beauty & Monique https://www.instagram.com/moniquehbenoit/ https://www.linkedin.com/in/moniquehbenoit/   Instagram: https://www.instagram.com/scalingemergingbeauty Website: https://scalingemergingbeauty.com Facebook: https://facebook.com/scalingemergingbeauty TikTok: https://www.tiktok.com/@scalingemergingbeauty X: https://x.com/scalingebpod YouTube: https://www.youtube.com/@scalingemergingbeauty Spotify: https://open.spotify.com/show/1qhD42tXm34iFtEnQoHqHS Apple Podcasts: https://podcasts.apple.com/us/podcast/scaling-emerging-beauty/id1666629140   Don't forget to leave a review and subscribe for more tactical strategies and tips to grow from $0 to $20M.  

In this episode, I sit down with Shannara Goode, an inventory management professional with experience at brands of various sizes, and at major retailer, Target.   Shannara discusses the importance of inventory management for emerging brands. She emphasizes that inventory management can make or break a brand's success in retail and highlights the need for efficient supply chain operations.  Goode suggests that emerging brands should prioritize inventory management and consider working with brokers or hiring experts in operations or supply chain.  She also emphasizes the importance of accurate demand forecasting and recommends asking industry experts and retailers for guidance. A key factor discussed included the importance for brands to set realistic expectations with retailers and ensure that their inventory investment aligns with their business goals. We talk about the importance of communication with retailers, prioritizing orders, and being transparent about inventory challenges. Listen in to understand what to prioritize to avoid potential downfalls in this critical area of scaling your consumer brand. Links Shannara Goode https://www.linkedin.com/in/shanarragoode/ https://www.instagram.com/shanarragoode/   Monique https://www.instagram.com/moniquehbenoit/ https://www.linkedin.com/in/moniquehbenoit/   Scaling Emerging Beauty  Instagram: https://www.instagram.com/scalingemergingbeauty Website: https://scalingemergingbeauty.com Facebook: https://facebook.com/scalingemergingbeauty TikTok: https://www.tiktok.com/@scalingemergingbeauty X: https://x.com/scalingebpod YouTube: https://www.youtube.com/@scalingemergingbeauty Spotify: https://open.spotify.com/show/1qhD42tXm34iFtEnQoHqHS Apple Podcasts: https://podcasts.apple.com/us/podcast/scaling-emerging-beauty/id1666629140   Don't forget to leave a review and subscribe for more tactical strategies and tips to grow from $0 to $20M.  

In this conversation, Monique chats with Zach Stewart to discuss category insights and retail trends.   Zach Stewart is a Category Insights Manager at The Emerson Group.   Zach gives us insights into the shopping habits of different generations, the evolving role of retailers, and the balance between DTC and physical stores.    He emphasizes understanding and catering to the unique needs and preferences of each generation.    We also discuss the shift towards non-traditional revenue sources for retailers and the opportunities and challenges this presents for brands. Overall, Zach highlights the need for brands to adapt and find ways to deliver value and engage with consumers in the changing retail landscape.    The conversation focuses on how brands can identify trends with lasting power. The example of GLP-1 drugs is discussed, highlighting the potential impact on various industries.    They talk about unexpected collaborations between brands and what makes them successful. The importance of shared values, authenticity, and social media amplification is emphasized.    The conversation wraps up with advice for emerging brands. Links The Emerson Group https://emersongroup.com/ https://www.linkedin.com/company/emerson-group/   Zach Stewart https://www.linkedin.com/in/zachtstewart/   Scaling Emerging Beauty & Monique https://www.instagram.com/moniquehbenoit/ https://www.linkedin.com/in/moniquehbenoit/   https://www.instagram.com/scalingemergingbeauty https://scalingemergingbeauty.com/ https://www.youtube.com/@scalingemergingbeauty https://facebook.com/scalingemergingbeauty https://www.tiktok.com/@scalingemergingbeauty https://x.com/scalingebpod Don't forget to leave a review on Apple Podcasts and subscribe for more tactical strategies and tips to grow from $0 to $20M.  

In this episode, I sit down with Jackie Bae of Lunr Capital to discuss funding option for early-stage brands, and specifically - inventory financing.   Jackie is the Head of Client Partnerships at Lunr Capital. Jackie shares the story behind Lunr Capital and how they provide financing solutions for consumer product brands. We discuss the importance of inventory management and the challenges of funding growth in the retail market. Jackie emphasizes the need for strategic partners who can provide financing and also offer support and guidance in areas such as demand planning and marketing. We also discuss the future of financing for beauty brands and how Lunar Capital plans to evolve to meet the changing needs of the industry. Links Lunr Capital https://www.lunrcapital.com/ https://www.instagram.com/lunr.capital/   Jackie https://www.linkedin.com/in/jhbae/ https://www.instagram.com/jackiehbae/   Scaling Emerging Beauty & Monique https://www.instagram.com/moniquehbenoit/ https://www.linkedin.com/in/moniquehbenoit/   https://www.instagram.com/scalingemergingbeauty https://scalingemergingbeauty.com/   Don't forget to leave a review and subscribe for more tactical strategies and tips to grow from $0 to $20M.  

In this episode, I have a deep dive conversation into the natural food/grocer channel. If you've ever had grocers like Whole Foods Market, Sprouts, or Moms Market on your dream retailer list - this one is for you.   Our guest, Amy Jargo serves as the Director of Product Management at Pacha. She shares insights on the differences between mass retail and the natural channel in the beauty industry. She highlights the importance of differentiation and understanding the retailer's strategy. Amy also discusses the costs associated with entering the natural channel and the value of team member engagement. She emphasizes the need for brands to drive awareness and educate consumers through their own marketing efforts. Additionally, Amy advises emerging brands to understand the value they can bring to retailers, have a plan to drive demand, and be prepared for the costs of retail. Links Pacha https://pachasoap.com/ https://www.instagram.com/pachasoap/   Amy https://www.instagram.com/amyjjargo/   Scaling Emerging Beauty & Monique https://www.instagram.com/moniquehbenoit/ https://www.instagram.com/scalingemergingbeauty https://scalingemergingbeauty.com/   Don't forget to leave a review and subscribe for more tactical strategies and tips to grow from $0 to $20M.  

Have you ever wanted an inside scoop on retail media networks as it relates to small brands? Look no further! In this episode, I'm joined by Ross Maltby, head of New Business Development at Voyageur Group.    We discuss the definition of retail media networks, the rise of retail media as the third wave of digital advertising, and the impact of COVID-19 on the growth of these networks. We also explore the differences between retail media networks and traditional digital marketing channels, the unique opportunities they offer for brand exposure, and the metrics and indicators that can measure their effectiveness.   Ross emphasizes the need for brands to have a strong foundation, know their target audience, and be realistic about the role of retail media in driving business growth. We also talk about the benefits of retail media networks outside of ROAS.   Don't forget to leave a review and and subscribe for more tactical strategies and tips to grow from $0 to $20M.   Links https://www.voyageurgroup.co/ https://www.instagram.com/voyageurgroup/ https://www.youtube.com/channel/UC2zClo7n8eHXsKrzv6-dNlQ https://www.linkedin.com/company/voyageur-group-llc/ https://www.linkedin.com/in/ross-maltby/ https://www.instagram.com/scalingemergingbeauty https://scalingemergingbeauty.com/   Big Ideas Discussed Impact of COVID-19 on the Growth of Retail Media Networks Differences Between Retail Media Networks and Traditional Digital Marketing Channels Requirements for Leveraging Retail Media Networks Measuring the Effectiveness of Retail Media Investments Considerations for Investment in Retail Media Networks Benefits of Retail Media Networks for Brand and Retailer Relationships Success Stories and Investment Ranges for Emerging Brands Advice for Early Stage Founders in Digital Advertising  

Sherrel Sampson, founder and CEO of Canviiy, shares her journey of starting a hair care brand focused on scalp health.  The idea for Canviiy came about when Sherrel experienced an itchy scalp after getting extensions. She realized that existing scalp care products were greasy and contained harsh chemicals, so she decided to create her own non-greasy, premium itch-calming serum.  Initially targeting college girls, Sherrel discovered that her core demographic was actually working women between the ages of 25 and 54. Canviiy's retail expansion started with Target, followed by Sally Beauty, CVS, and Walmart. Sherrel also successfully pitched Canviiy to hospitals and health systems. Sherrel Sampson shares her experience of scaling Canviiy in the healthcare industry and non-traditional retail channels. She explains the challenges of working with hospitals and health systems, including the need for trials, committee approvals, and supply chain considerations.  Sherrel emphasizes the importance of building relationships with group purchasing organizations (GPOs) and medical distributors to drive procurement and scale within the healthcare sector. She also discusses the purpose behind Canviiy's products and the impact they have on patients undergoing cancer treatment. Sherrel advises early-stage founders to be tenacious and persistent in pursuing big retail opportunities. Links Canviiy.com https://instagram.com/canviiy/ https://www.youtube.com/c/Canviiyofficial https://www.facebook.com/canviiy https://twitter.com/canviiy Press for Sherrel Sampson Canviiy CEO Sherrel Sampson Shares Why Your Career Just Might Be The Perfect Segue Into Entrepreneurship https://www.forbes.com/sites/lydiatblanco/2020/09/16/your-career-just-might-be-the-perfect-segue-into-entrepreneurship/ Sherrel Sampson: Founder & CEO, Canviiy https://tampamagazines.com/sherrel-sampson/ CANVIIY'S SHERREL SAMPSON NAMED TOP 100 WOMEN TO KNOW https://www.abcactionnews.com/news/region-hillsborough/canviiy-scalpbliss-serum-a-national-success-for-tampa-entrepreneur Canviiy ScalpBliss Serum is now a national success for inventive Tampa entrepreneur https://canviiy.com/canviiys-sherrel-sampson-named-top-100-women-to-know/ Don't forget to like, comment, and subscribe for more inspiring entrepreneurial stories!

In this conversation, Abby June Richards and Monique Benoit discuss the challenges and strategies for growing a brand at big retail. They cover topics such as bootstrapping, strategic decision-making, choosing the right investors, managing cash flow, understanding payment terms, and advice for early-stage founders. Abby emphasizes the importance of financial modeling, maximizing margins, diversifying channels, and customizing pricing for different retailers. She also highlights the need for strong packaging, building a loyal customer base, and seeking expert help in reviewing contracts.  Overall, the conversation provides valuable insights for emerging brands looking to scale in the retail industry. Some of those insights include: the critical financial metrics that new CPG brands should track and how to track them. the importance of tracking contribution margin dollars, which measures how much money is left after accounting for variable costs. using dimensionality in financials to track costs by channel or function. the different considerations for bootstrapped founders versus those with investors. Links https://www.thecpgcfo.com/ https://www.instagram.com/thecpgcfo/ https://www.linkedin.com/in/abbyjuner/

April Showers, founder of Afro Unicorn, shares her journey of building a lifestyle brand that celebrates the uniqueness and magic of women and children of color. Afro Unicorn offers a wide range of products, from apparel to haircare to consumables, and aims to be present in every aspect of people's lives. April discusses how she entered the beauty industry after receiving emails from buyers at Walmart and CVS, and the importance of finding the right partners and manufacturers. She emphasizes the need for consistency, a strong work ethic, and a clear why when starting a business.   Links https://afrounicorns.com/ https://www.facebook.com/afrounicornofficial https://www.instagram.com/afrounicorn_official/ https://www.youtube.com/channel/UCm3Y5ko93qxy9zL_a1hOB0g Press APRIL SHOWERS BREAKS BARRIERS, FIRST BLACK WOMAN-OWNED BRAND TO SECURE LICENSING WITH RETAIL POWERHOUSE https://www.blackenterprise.com/april-showers-afro-unicorn/ April Showers, Afro Unicorn Creator & CEO Sizzle Reel https://www.youtube.com/watch?v=WZ-05JwQUvw 'Afro Unicorn' CEO Discusses Becoming First Black-Owned, Woman-Founded Business To Sell A Licensed Character Brand In Major Retail https://www.forbes.com/sites/pauleannareid/2024/03/19/afro-unicorn-ceo-discusses-becoming-first-black-owned-woman-founded-business-to-sell-a-licensed-character-brand-in-major-retail/ The Story Of Afro Unicorn: How Founder April Showers Got Her Brand Into Walmart https://baucemag.com/the-story-of-afro-unicorn-and-how-founder-april-showers-got-her-brand-into-walmart/

New look! Visit the new website at https://scalingemergingbeauty.com!

In this episode of the Beauty from the Shelf podcast, host Monique Benoit delves into the crucial topic of self-care for founders with guest Jasmin Foster. As an entrepreneur in the early-stage beauty industry, Jasmin understands the demands and challenges founders face in juggling multiple roles. The conversation begins by highlighting the importance of prioritizing self-care amidst the hustle of entrepreneurship.   Jasmin shares her journey of balancing a full-time job with building her beauty brand during off-hours. She emphasizes the necessity of intentional time management to ensure personal well-being doesn't take a backseat. Through calendar blocks and mindful scheduling, she carves out moments for herself, her family, and activities she loves, reinforcing the idea that self-care isn't just relaxation—it's a holistic approach to personal development.   The discussion further explores strategies for continuous growth as a founder while maintaining self-care as a priority. Jasmin acknowledges the learning curve of managing an early-stage business, leveraging resources like YouTube tutorials and networking with industry experts to fill skill gaps. She emphasizes the importance of financial planning to alleviate pressure and uncertainty, advocating for concrete cash flow management and discernment in decision-making.   As the conversation unfolds, Jasmin offers insights into balancing entrepreneurial duties with the demands of being a microinfluencer. She shares her experience hiring support to manage content creation, highlighting the importance of delegation and mentorship in sustaining productivity and creativity.   Recognizing the risk of burnout, Jasmin discusses warning signs and preventive measures. She stresses the significance of building a supportive community and maintaining regular self-check-ins to realign priorities. Through personal anecdotes, she reflects on the surprises, challenges, and joys of launching her own brand, emphasizing the fulfillment of serving her community and witnessing the impact of her products.   Listeners are invited to connect with Jasmin and explore her brand, BeRooted, across various channels, reaffirming the podcast's commitment to empowering early-stage beauty founders with valuable insights and actionable strategies for sustainable growth.   Follow BeRooted on Instagram @berootedco   Visit the Be Rooted website at: https://berootedco.com/ Follow Us on LinkedIn: Jasmin Foster Monique Benoit   Thank you to The Emerson Group, the sponsor of the Beauty from the Shelf Podcast. The Emerson Group is a consumer products and equity organization that works with brands that sell into retailers across the USA, Mexico and Canada. Their services include logistics, marketing, consumer insights, brand design, consumer care, and more. For more information on our organization, visit emersongroup.com.

Welcome to another insightful episode of the Beauty from the Shelf podcast with your host, Monique Benoit. In this episode, we delve into the ever-evolving landscape of retail post-COVID, exploring how the dynamics have shifted for emerging brands venturing into the retail space. Our guest, John Peine, has a wealth of experience in the industry. He sheds light on the changes in shopping behavior and the newfound openness of consumers to try new brands. John is currently the Head of Sales at Uncommon Retail, a retail agency that helps DTC brands expand and breakthrough at Target. John draws from his experience as a merchant with 20+ years working at Target, and founder of Friska to share invaluable insights into the essentials for scaling at big retail. We explore the crucial factors for sustainable growth, from managing finances effectively to avoiding the pitfall of scaling too quickly. We dissect the myth of overnight success in retail, emphasizing the importance of strategic scaling and learning from case studies of successful brands. Selecting the right retail launch partner is paramount for a brand's success. We delve into the criteria founders should prioritize when choosing retailers, emphasizing the retailer's willingness to highlight the brand and support its growth. With projections indicating that a significant portion of purchases will still occur in physical stores in the future, understanding retail launch strategies is imperative for aspiring beauty brands. As we navigate the transition from direct-to-consumer (DTC) to a full-store roll-out, John discusses the essential factors for success. This episode summarizes changes in retail, expectations for brands, and specific metrics on what you can look for to know you're ready for big retail. For more information about John's company, Uncommon Retail, visit them here: https://www.uncommon-retail.com/ Follow Us on LinkedIn: John Peine Monique Benoit Thank you to The Emerson Group, the sponsor of the Beauty from the Shelf Podcast. The Emerson Group is a consumer products and equity organization that works with brands that sell into retailers across the USA, Mexico and Canada. Their services include logistics, marketing, consumer insights, brand design, consumer care, and more. For more information on our organization, visit emersongroup.com.

In this episode of Beauty from the Shelf, Monique Benoit sits down with Robin Beck, CEO of Manufacturing to Retail, a company specializing in product development strategies. With a background as a chemist and experience working for major organizations like Target and Ecolab, Robin brings invaluable insights into business strategy and product development. The conversation kicks off with an exploration of product briefs – their significance, components, and who benefits from them. Robin emphasizes the importance of brand principles and customer experience in crafting effective product briefs, offering valuable tips for new brands embarking on their product development journey. Robin delves into the distinction between product formulators and manufacturers, sharing key qualities to look for in both roles. She highlights the importance of understanding formulation as a science and suggests questions for founders to ask when evaluating potential partners. As the discussion progresses, Robin sheds light on formulation ownership, advocating for a flexible approach that prioritizes collaboration over ownership. She provides insights into managing conversations with suppliers and navigating the complexities of formula ownership, tailored to the needs of branded businesses. Drawing from her extensive industry experience, Robin concludes the episode with sage advice for founders just starting out, emphasizing the importance of thorough research, strategic partnerships, and continuous learning in the competitive landscape of beauty product development.   Follow Us on LinkedIn: Robin Beck Monique Benoit   Thank you to The Emerson Group, the sponsor of the Beauty from the Shelf Podcast. The Emerson Group is a consumer products and equity organization that works with brands that sell into retailers across the USA, Mexico and Canada. Their services include logistics, marketing, consumer insights, brand design, consumer care, and more. For more information on our organization, visit emersongroup.com.

In this episode of Beauty from the Shelf, we delve into the world of boutique retailing with Kimberly Waters, owner, founder, and creative director of M.U.S.E., Modern Urban Sensory Experiences. Located in the heart of Harlem, Muse stands as Harlem's premier niche fragrance destination, offering a unique space for consumers to explore luxury perfumes in an intimate, welcoming environment.   Kimberly shares her insights on how boutique retailers like Muse can provide a platform for early-stage beauty brands to gain visibility and connect with clientele. Through her personal journey and dedication to accessibility, Kimberly has built Muse as a space where individuals within the community can discover and experience fragrances without pretension.   Kimberly offers valuable perspectives on curating product selections and creating personalized experiences for customers. As we discuss the power of storytelling in the beauty industry, Kimberly emphasizes the significance of understanding consumer preferences and connecting them with the right fragrance. She shares strategies for boutique retailers to effectively communicate brand narratives and values, fostering deeper connections with customers.   Kimberly offers advice for early-stage founders seeking partnerships with boutique retailers. From pitching products to establishing credibility, Kimberly provides invaluable insights for navigating the dynamic landscape of boutique retailing.   Tune in as we uncover the secrets to creating unique brand experiences and discover how Muse is redefining the beauty retail landscape, one fragrance at a time. Check out the M.U.S.E. website at: https://www.museexperiences.com/   Follow Us on LinkedIn: Kimberly Waters Monique Benoit Thank you to The Emerson Group, the sponsor of the Beauty from the Shelf Podcast. The Emerson Group is a consumer products and equity organization that works with brands that sell into retailers across the USA, Mexico and Canada. Their services include logistics, marketing, consumer insights, brand design, consumer care, and more. For more information on our organization, visit emersongroup.com.

Welcome to an eye-opening episode where we delve into the dynamic world of retail channels beyond the everyday. Our expert guest, Mercedes Asare joins the show. Mercedes has hands-on experience working both on the brand side and through distributors. She sheds light on the unique strategies employed to sell products in hair salons and spas. We explore the crucial role distributors play, the vast opportunities in the salon industry, and the key considerations for brands eyeing expansion. Discover the nuances of selling in the professional channel, the impact of stylist and salon collaboration, and the significance of digital marketing in professional hair care. Uncover potential challenges and explore exciting opportunities for brands aiming to make a mark in this thriving sector. Stay tuned for valuable insights and strategic tips for navigating the professional hair care landscape!   Follow Us on LinkedIn: Mercedes Asare Monique Benoit Thank you to The Emerson Group, the sponsor of the Beauty from the Shelf Podcast. The Emerson Group is a consumer products and equity organization that works with brands that sell into retailers across the USA, Mexico and Canada. Their services include logistics, marketing, consumer insights, brand design, consumer care, and more. For more information on our organization, visit emersongroup.com.

If you've ever questioned or wondered how businesses stay true to their brand values and address bold topics trending in current culture then this episode is for you. Monique sits down with Julie Kuciski, a long-time industry veteran, and talks about how your core beliefs can allow brands to show up and mean more to their target consumer. Speaking out isn't just about being bold - it's about creating community, and a lasting relationship between a brand and its target consumer. Listen in to learn how brands can approach these tough topics head on and worry less about being canceled, or performative.  Check out Wile here: https://wilewomen.com/ Follow Us on LinkedIn: Julie Kucinski Monique Benoit Thank you to The Emerson Group, the sponsor of the Beauty from the Shelf Podcast. The Emerson Group is a consumer products and equity organization that works with brands that sell into retailers across the USA, Mexico and Canada. Their services include logistics, marketing, consumer insights, brand design, consumer care, and more. For more information on our organization, visit emersongroup.com.

Welcome to another insightful episode of the Beauty from the Shelf Podcast! In today's conversation, our host, Monique Benoit, talks with Anna Marie La Venia and dives deep into the realm of Consumer Care and its role in the success of early-stage beauty brands. The conversation begins by unraveling the essence of Consumer Care, distinguishing it from conventional customer service. Unlike the transactional nature of customer service, Consumer Care is portrayed as a holistic approach to nurturing customer relationships. In this engaging discussion, Anna Marie taps into her wealth of experience, shedding light on real-world examples where Consumer Care has been a game-changer for burgeoning beauty brands. The episode emphasizes the importance of leveraging consumer insights to refine product launches and adapt strategies, especially in the dynamic landscape of e-commerce giants like Amazon. A standout moment in the conversation is the powerful mantra, "Perception is reality," highlighting how a brand's image is intricately linked to the quality of Consumer Care provided. Monique explores the profound impact of exceptional Consumer Care on building brand loyalty and trust in the competitive beauty industry, particularly for startups. As the conversation unfolds, Anna Marie addresses the challenges and opportunities for early-stage beauty brands in establishing effective Consumer Care systems. Creative solutions and strategic automation emerge as key tools to stay connected with consumers, even on a limited budget. For those seeking to improve their products and services, Anna Marie delves into the art of using Consumer Care interactions as a valuable source of feedback. She also offers practical strategies for small beauty brands to stand out and resonate with customers, emphasizing the importance of knowing your core consumer and investing wisely in essential channels. Discover the metrics and KPIs that early-stage beauty brands should track to measure the success of their Consumer Care efforts. Anna Marie advocates for a focus speed in responding to consumer queries, as opposed to the usual expected metrics like customer satisfaction and Net Promoter Score. We briefly touch on social media and digital platforms for effective consumer engagement.  Join us in this enriching episode as Anna Marie unravels the secrets to success in Consumer Care, making it a cornerstone for early-stage beauty brands looking to thrive in the competitive market. Tune in and get ready to elevate your brand strategy! If you're eager to explore more or have specific questions, don't hesitate to reach out. Book a discovery call with Monique via the link in her "Featured" section on LinkedIn. Your brand's journey to success starts here!   Follow Us on LinkedIn: Anna Marie La Venia Monique Benoit   Thank you to The Emerson Group, the sponsor of the Beauty from the Shelf Podcast. The Emerson Group is a consumer products and equity organization that works with brands that sell into retailers across the USA, Mexico and Canada. Their services include logistics, marketing, consumer insights, brand design, consumer care, and more. For more information on our organization, visit emersongroup.com.