E 609: Selling In & Creating a Strong Pitch Deck for Retailers

Host: Monique Benoit Guest: Vanessa Lee Vanessa Lee, founder of GuestHouse, discusses the importance of sales in scaling emerging beauty brands. She emphasizes the need for a strong pitch deck when approaching retailers, with key elements including strong visuals, concise copy, and data points.  Vanessa also highlights the importance of tailoring the pitch deck to specific retailers, using their terminology and addressing their competitors. She advises against making the deck too wordy and emphasizes the need for a concise and visually appealing presentation.  Vanessa also discusses the differences between virtual and in-person presentations, suggesting that in-person meetings allow for more storytelling and personal connection.  She emphasizes the importance of energy and passion in delivering the brand message.  Vanessa also shares insights on differentiation, suggesting that brands should focus on sustainability and addressing current industry concerns as points of differentiation.  The conversation explores the importance of differentiation in the beauty industry, including product innovation, tone of voice, packaging, and sustainability. We also discusses the significance of transparency in pricing and sourcing.  The conversation delves into the topic of scaling and the importance of demonstrating readiness to retailers. It emphasizes the need to strategically handle pricing and margins in pitch decks, including not disclosing wholesale costs.  The conversation concludes with advice on building relationships with retail buyers and the importance of persistence in the face of rejection. Links Hey Guest House & Vanessa  https://www.linkedin.com/in/vanessa-lee-a6433a5/ https://www.instagram.com/heyguesthouse/ https://www.heyguesthouse.com/ Scaling Emerging Beauty & Monique https://www.instagram.com/moniquehbenoit/ https://www.linkedin.com/in/moniquehbenoit/ https://www.instagram.com/scalingemergingbeauty https://scalingemergingbeauty.com/   Remember to leave a review and subscribe for more tactical strategies and tips to grow from $0 to $20M.