E 611: Marketing with Empathy, Integrity, & Intention

Summary   Keren Davy, a fractional CMO, shares her marketing philosophy rooted in integrity, empathy, and intention. She emphasizes the importance of understanding the target audience and crafting marketing strategies that resonate with them. Keren advises brands to start with an internal and external focus, balancing their unique offerings with consumer needs. She suggests low-cost, high-impact marketing efforts such as cross-promotions and collaborations. Keren also highlights the significance of storytelling in connecting with consumers on a deeper level. She discusses the role of empathy in marketing and the importance of community and connection. Lastly, Keren provides advice for early-stage brands, including knowing oneself, reinforcing key messages, and seeking external perspectives. Links The Peculiar CMO & Keren  https://www.linkedin.com/in/kerendavy/  https://www.instagram.com/thepeculiarcmo/  https://www.thepeculiarcmo.com/    Scaling Emerging Beauty & Monique https://www.instagram.com/moniquehbenoit/ https://www.linkedin.com/in/moniquehbenoit/   YouTube: https://www.youtube.com/@scalingemergingbeauty Instagram: https://www.instagram.com/scalingemergingbeauty Facebook: https://facebook.com/scalingemergingbeauty TikTok: https://www.tiktok.com/@scalingemergingbeauty X: https://x.com/scalingebpod Website: https://scalingemergingbeauty.com Remember to leave a review and subscribe for more tactical strategies and tips to grow from $0 to $20M.