E 705: How a Cardiologist Created a Global SkinCare Brand

Summary In this episode, Dr. Tiina Meder shares her unique journey from studying cardiology, becoming a dermatologist and ultimately a skincare brand founder and entrepreneur. She discusses her motivations for creating her brand, the challenges of navigating global markets, and the importance of product development and consumer needs. In this engaging conversation, Dr. Tiina Meder shares insights into running a family-owned skincare business, emphasizing the importance of cultural understanding in product development and localization. She discusses the significance of core values, particularly product safety, and the impact of aging on beauty standards. Dr. Meder also reflects on her entrepreneurial journey, offering valuable lessons for early-stage brands.   Links Dr. Tiina Meder Instagram: @drtiinameder LinkedIn: Dr. Tiina Meder Scaling Emerging Beauty & Monique https://www.instagram.com/moniquehbenoit/ https://www.linkedin.com/in/moniquehbenoit/   https://www.instagram.com/scalingemergingbeauty https://scalingemergingbeauty.com/   Remember to leave a review and subscribe for more tactical strategies and tips to grow from $0 to $20M.