E 809: Scaling Smarter: DTC Profitability and Website Simplicity with Ben Sharf of Platter

Direct-to-consumer (DTC) brands have more tools than ever — but scaling profitably online? That's still a huge challenge. In this episode of Scaling Emerging Beauty, Monique sits down with Ben Sharf, founder of Platter, to talk about why profitability and simplicity are the new superpowers for growing your DTC business. Ben shares insights from building Platter, a tech-enabled service that's simplified Shopify storefronts for brands like Everyman Jack and Mrs. Meyer's. He breaks down what early-stage brands often miss when it comes to building effective e-commerce sites — and how fixing a few basic elements can dramatically improve your conversion rate, AOV, and operating margins. We'll dive into: ✅ Why profitability must be a priority from Day 1 in today's market ✅ How to simplify your Shopify storefront for more sales (and fewer expenses) ✅ What emerging brands get wrong about conversion and AOV strategies ✅ When you should hire help vs. DIY your website ✅ How small tweaks to your checkout experience can boost revenue ✅ Why a good website is critical even for retail-first brands ✅ Real case studies showing how simplifying saved brands hundreds of thousands If you're looking to build a profitable brand that wins online and at retail, this conversation is packed with actionable strategies! Links: 📌 Connect with Ben Sharf on LinkedIn 🔗 Monique Benoit on Instagram🔗 Monique Benoit on LinkedIn🔗 Scaling Emerging Beauty on Instagram🔗 Scaling Emerging Beauty Website 🚀 Subscribe to Scaling Emerging Beauty for expert tips on growing your beauty brand!