E-commerce's Big Discovery Problem
from Retail Remix Hosted by Retail TouchPoints
Sure, the Internet has given us undeniable power, connecting us to millions of sources of information, inspiration and commerce. But when we take a closer look at most e-Commerce experiences, Andrew Blachman, who is the President of Tophatter, believes there's plenty of room for improvement. Specifically, he believes that many brand and retailer sites lack the capabilities that add surprise and delight to shopping, and encourage the "thrill of the hunt." That's where Tophatter comes in. During this episode, Andrew shares: The inspiration behind Tophatter; Why they decided to prioritize mobile experience; How his experience in the ticketing space drives his ideas; and How online shopping will need to evolve in light of the pandemic.
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What this episode covers
Sure, the Internet has given us undeniable power, connecting us to millions of sources of information, inspiration and commerce. But when we take a closer look at most e-Commerce experiences, Andrew Blachman, who is the President of Tophatter, believes there's plenty of room for improvement. Specifically, he believes that many brand and retailer sites lack the capabilities that add surprise and delight to shopping, and encourage the "thrill of the hunt." That's where Tophatter comes in.
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