EPISODE · Nov 10, 2025 · 12 MIN
饿了么，“消失”在17岁
from 虎嗅·商业有味道
11月3日，饿了么App更名为“淘宝闪购”的消息传遍全网。尽管饿了么客服中心的接线工作人员在回复记者时表示，“此次调整仅为名称变更”。但在外界看来，此次更名绝非简单的品牌换装，而是阿里即时零售战略整合的核心一环。甚至从10月起，饿了么骑手服装、App图标等视觉元素，也已全面启用淘宝的标志性橙色，蓝色的“蓝骑士”变成了橙黑的“城市骑士”。随着饿了么彻底融入淘宝即时零售战略，它的视觉色彩和品牌名称都在静静地退场，而饿了么也将止步于自己的17岁。【时间轴】00:48 饿出来的饿了么03:27 走出上海，走向资本06:49 蹉跎在阿里系09:32 融入淘宝大品牌
NOW PLAYING
饿了么，“消失”在17岁
0:00
12:02
1×
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.
Frequently Asked Questions
How long is this episode of 虎嗅·商业有味道?
This episode is 12 minutes long.
When was this 虎嗅·商业有味道 episode published?
This episode was published on November 10, 2025.
What is this episode about?
11月3日，饿了么App更名为“淘宝闪购”的消息传遍全网。尽管饿了么客服中心的接线工作人员在回复记者时表示，“此次调整仅为名称变更”。但在外界看来，此次更名绝非简单的品牌换装，而是阿里即时零售战略整合的核心一环。甚至从10月起，饿了么骑手服装、App图标等视觉元素，也已全面启用淘宝的标志性橙色，蓝色的“蓝骑士”变成了橙黑的“城市骑士”。随着饿了么彻底融入淘宝即时零售战略，它的视觉色彩和品牌名称都在静静地退场，而饿了么也将止步于自己的17岁。【时间轴】00:48 饿出来的饿了么03:27...
Can I download this 虎嗅·商业有味道 episode?
Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
URL copied to clipboard!