E-mail Marketing for Realtors: Build Consistent Leads, Trust & Visibility

In this episode of the Better Your Business Podcast, Cher dives into one of the most powerful and surprisingly underused tools in a realtor’s business: email marketing. Cher shares the exact strategies, systems, and mindset shifts that helped her turn a simple email newsletter into a consistent, high-converting touchpoint with her audience. From building genuine connection to creating repeatable systems that save time, this episode is your step-by-step guide to making email marketing feel easy, effective, and actually enjoyable. In this episode you will hear: [01:07] – She shares how her email marketing workshop unexpectedly launched her Better Your Business platform.[01:59] – Cher explains why email is a reliable, algorithm-free way to stay consistently visible to your audience.[03:50] – Learn the three core elements every email should include: value, proof, and personal connection.[04:30] – Cher breaks down how to tailor your emails to your ideal client’s goals, fears, and lifestyle.[07:19] – She outlines a simple, repeatable email template to make consistency easy and sustainable.[08:23] – Cher explains why overcomplicating your newsletter is the biggest mistake holding you back.[09:30] – Discover how to grow your email list using strategic freebies that attract ideal clients.[11:30] – She walks through creating high-converting lead magnets for both lifestyle and real estate value.[12:23] – Cher shares what to look for in an email marketing platform and why she uses Flodesk.[16:06] – Learn her simple segmentation strategy that avoids overwhelm while still tracking leads effectively.[17:34] – Cher outlines the essential components every email should include, from CTAs to click-through links.[21:00] – She shares a realistic weekly workflow that keeps your email marketing consistent in just one hour.[24:49] – Cher breaks down key analytics like open rates and click rates and how to improve them.[27:14] – A powerful mindset shift on unsubscribes and why they should never stop you from showing up.[29:26] – Cher closes with encouragement to stay consistent and restart quickly if you fall off track.Connect with Cher: @chergoetz_Join the Better Your Business Membership / Grab Resources Mentioned: https://betteryourbusiness.thinkific.com/collectionsCheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.Instagram: @chergoetz_Website: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/bybpodcastContact: [email protected] you to our Sponsors:Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.coEFV Legal @elenafavaroviana | efvlegal.caAmanda Walczyk | Saltbox Mortgages@saltboxmortgage_agentTuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f