Better Your Business

In this episode of the Better Your Business Podcast, Cher sits down with with Maria Tassi, co-founder of The Social Snippet and High Vibe Women, for an honest and powerful conversation about burnout, nervous system healing, and what it really takes to rebuild your energy, mindset, and capacity from the inside out. From naturopathic healing and hypnosis to human design, parts theory, and micro habit shifts, this episode unpacks what it really takes to recover from burnout while building a business and life that actually feels good. If you’ve ever felt overwhelmed, stuck in comparison, or like you’re constantly “not doing enough,” this episode will help you reframe everything from productivity and rest to success, energy, and self-worth.In this episode you will hear: [02:52] – Maria shares her rock bottom and what this looked like for her in the early days of starting a new business.[04:36] – Maria explains the first step she took toward healing, which was seeking support from a naturopath and beginning to address her physical health.[05:20] – The conversation explores hypnosis and parts theory, and how Maria began working with her subconscious mind instead of identifying with her anxious thoughts.[07:01] – Maria describes how she shifted her mindset by replacing overwhelming thoughts with slightly more supportive and believable alternatives.[08:29] – Maria shares the “mittens moment,” a powerful story about realizing that small, simple choices can instantly improve your daily life.[09:33] – Cher and Maria discuss how micro moments and small decisions compound over time to completely shift your identity and lifestyle.[10:44] – Maria explains how hypnosis works and how it helped her access deeper emotional patterns and begin shadow work.[13:37] – Maria shares how discovering human design opened a completely new understanding of herself and her business partnership.[15:14] – The conversation breaks down the differences between Projectors and Manifesting Generators and how those energy types impact burnout and productivity.[18:28] – Maria talks about struggling with self-comparison and how human design helped her release guilt around productivity and output.[19:37] – Cher and Maria explore how different energy types require different levels of rest and output in order to thrive in business and life.[23:20] – Cher connects the conversation to entrepreneurship, reminding realtors that they are business owners and not employees operating under a traditional structure.[29:56] – Maria explains how she built her capacity from within by showing up consistently, even in small and imperfect ways, over time.[32:08] – The conversation highlights how tiny daily habits, like simple food choices or showing up on social media, can completely change your life over time.[37:01] – Maria and Cher discuss accountability, habit stacking, and the importance of choosing movement or routines you actually enjoy.[38:49] – The question “How can this be more fun?” is explored as a powerful mindset shift for both life and business.[41:12] – Maria shares her growing interest in astrology and intuition, and how these tools help her better understand herself and others.[43:07] – Maria explains how journaling and emotional triggers help her recognize old patterns and become more self-aware in real time.[48:00] – Cher and Maria discuss how strong emotional reactions are often reflections of deeper internal patterns that need healing and attention.Connect with Maria: @_mariatassiCheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.Instagram: @chergoetz_Website: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/bybpodcastContact: [email protected] you to our Sponsors:Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.coEFV Legal @elenafavaroviana | efvlegal.caAmanda Walczyk | Saltbox Mortgages@saltboxmortgage_agentTuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this episode of the Better Your Business Podcast, Cher sits down with her Chief Content Officer, Kristine, for an honest and practical conversation about social media marketing for real estate agents. They talk about what to do when you only have 30 minutes a week for content, why you should stop worrying about trending sounds before you’ve even established a posting rhythm, and how to create content that actually sounds and feels like you. In this episode you will hear: [03:30] – Kristine shares where realtors should actually start if they only have 30 minutes a week for content.[06:26] – Cher and Kristine talk about why chasing trending sounds makes no sense if you aren’t posting consistently yet.[08:58] – Kristine explains why your audience can tell when you genuinely don’t enjoy the content you’re creating.[10:20] – Kristine gets into why showing up and being seen online can feel so uncomfortable for some people.[10:56] – Kristine shares how you can slowly build your confidence with visibility instead of forcing yourself into the spotlight.[15:54] – Cher and Kristine talk about what actually happens when you take the step you’ve been afraid to take.[18:02] – Cher explains her favourite way to get past the “what if people judge me?” spiral.[20:04] – Cher shares how changing the way you talk to yourself about social media can change the way you show up.[23:45] – Kristine asks the question every realtor should answer before deciding that social media “isn’t working.”[26:17] – Kristine explains why Instagram Stories are so important for staying connected with the people who already know you.[29:50] – Cher and Kristine unpack why real estate marketing is different when you’re selling something that requires a huge amount of trust.[31:33] – Kristine shares how speaking to one specific person can make your real estate content feel so much more relevant.[32:23] – Kristine breaks down the three different points of view every realtor can use to make their content stand out.[38:05] – Cher and Kristine talk about how to stand out when it feels like every realtor is saying the exact same thing online.[41:03] – Kristine explains what “The Works” looks like and why having a content partner can take so much off a realtor’s plate.Connect with Kristine: @socialswithkristineCheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.Instagram: @chergoetz_Website: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/bybpodcastContact: [email protected] you to our Sponsors:Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.coEFV Legal @elenafavaroviana | efvlegal.caAmanda Walczyk | Saltbox Mortgages@saltboxmortgage_agentTuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this episode of the Better Your Business Podcast, Cher dives into one of the most powerful and surprisingly underused tools in a realtor’s business: email marketing. Cher shares the exact strategies, systems, and mindset shifts that helped her turn a simple email newsletter into a consistent, high-converting touchpoint with her audience. From building genuine connection to creating repeatable systems that save time, this episode is your step-by-step guide to making email marketing feel easy, effective, and actually enjoyable. In this episode you will hear: [01:07] – She shares how her email marketing workshop unexpectedly launched her Better Your Business platform.[01:59] – Cher explains why email is a reliable, algorithm-free way to stay consistently visible to your audience.[03:50] – Learn the three core elements every email should include: value, proof, and personal connection.[04:30] – Cher breaks down how to tailor your emails to your ideal client’s goals, fears, and lifestyle.[07:19] – She outlines a simple, repeatable email template to make consistency easy and sustainable.[08:23] – Cher explains why overcomplicating your newsletter is the biggest mistake holding you back.[09:30] – Discover how to grow your email list using strategic freebies that attract ideal clients.[11:30] – She walks through creating high-converting lead magnets for both lifestyle and real estate value.[12:23] – Cher shares what to look for in an email marketing platform and why she uses Flodesk.[16:06] – Learn her simple segmentation strategy that avoids overwhelm while still tracking leads effectively.[17:34] – Cher outlines the essential components every email should include, from CTAs to click-through links.[21:00] – She shares a realistic weekly workflow that keeps your email marketing consistent in just one hour.[24:49] – Cher breaks down key analytics like open rates and click rates and how to improve them.[27:14] – A powerful mindset shift on unsubscribes and why they should never stop you from showing up.[29:26] – Cher closes with encouragement to stay consistent and restart quickly if you fall off track.Connect with Cher: @chergoetz_Join the Better Your Business Membership / Grab Resources Mentioned: https://betteryourbusiness.thinkific.com/collectionsCheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.Instagram: @chergoetz_Website: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/bybpodcastContact: [email protected] you to our Sponsors:Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.coEFV Legal @elenafavaroviana | efvlegal.caAmanda Walczyk | Saltbox Mortgages@saltboxmortgage_agentTuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this episode of the Better Your Business Podcast, Cher sits down with Phil Maurion from Visual Advantage to unpack what’s really working in real estate marketing right now and what’s quietly hurting your business. From client experience and consistency to AI, media strategy, and attracting the right type of client, this conversation dives into the real behind-the-scenes of building a scalable, relationship-driven business in a fast-evolving industry. Phil shares candid insights on why automation can backfire, how realtors are underutilizing their marketing assets, and the small shifts that can completely change how your listings perform.In this episode you will hear: [01:47] – Phil shares the early beginnings of Visual Advantage when he was on his own journey to purchasing a home.[05:35] – Phil shares how important first impressions are in real estate and why your media quality directly impacts your credibility and client trust.[07:25] – The reality of client loyalty is broken down, with a focus on how consistency, quality, and reliable systems keep clients coming back.[11:42] – A candid conversation about automation and AI, and why overusing it can actually attract the wrong type of client.[15:02] – Phil shares his experience while growing a business and growing a family at the same time.[19:01] – Phil explains who he wants to hire and the strategy behind that to continue to grow the business.[21:23] – How you attract clients based on how you present your brand, messaging, and overall customer experience.[32:03] – Building a client base through word of mouth and in-person brokerage presentations, rather than relying solely on social media.[42:00] – A deep dive into real estate video marketing, including lifestyle content, attention-grabbing visuals, and storytelling that sells.[44:32] – Creative listing video features from lighting effects to interactive elements that elevate listings and capture buyer attention and how we use AI to generate this.[51:10] – The shift toward shorter, faster-paced video content and how changing attention spans are influencing marketing strategies.[01:00:24] – Phil shares his passion for racing and what he enjoys doing during down time.[01:04:23] – What’s next for Visual Advantage, including a major focus on pre-sale outreach, faster delivery, and elevated customer service.[01:05:00] – Phil breaks down the three key areas of growth: pre-sale, production experience, and post-sale support—and why all three matter.Connect with Phil:Instagram: @visual_advantage_caCheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.Instagram: @chergoetz_Website: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/bybpodcastContact: [email protected] you to our Sponsors:Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.coEFV Legal @elenafavaroviana | efvlegal.caAmanda Walczyk | Saltbox Mortgages@saltboxmortgage_agentTuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this solo episode of Better Your Business, Cher breaks down exactly where her real estate deals came from this year—and reveals the simple 3-part marketing strategy behind it all. From community events to social media and email marketing, you’ll learn how to build trust, stay top-of-mind, and become the obvious choice for your ideal clients. If you're a real estate agent looking to grow your business through relationship marketing, this episode is packed with actionable insights you can implement right away.In this episode you will hear: [00:55] – Cher introduces her simple but powerful 3-part marketing strategy: social media, email, and community events.[01:09] – She walks through her first deal and how years of community involvement turned into a client.[02:15] – You’ll hear how showing up at local events consistently led to multiple unexpected opportunities.[02:50] – Cher shares how referrals from past clients and industry connections continue to drive business.[03:45] – She explains how casual, everyday connections can quietly turn into paying clients over time.[04:07] – Learn why staying visible and consistent builds trust long before someone is ready to hire you.[05:15] – Cher highlights the importance of the “in-between moments” that actually influence buying decisions.[05:48] – She breaks down how to become the obvious choice so clients don’t even consider other agents.[06:48] – The big takeaway: meet more people and stay top-of-mind if you want consistent sales.[10:21] – She explains the difference between transaction count and sales volume—and why it matters.[11:30] – Cher calls out the trap of comparison and why it can hold you back in business.[12:01] – She reinforces that relationship-based marketing truly works when done consistently.[12:33] – She dives into “Value” and how to show up as both a real human and a helpful expert.[13:51] – Cher explains “Proof” and how to demonstrate credibility, even if you’re newer in the industry.[15:05] – She breaks down “Connection” and how sharing personal details builds trust with your audience.[16:30] – You’ll learn why familiarity makes clients choose you faster (without shopping around).[17:21] – Cher explains how to structure your marketing so connections naturally turn into clients.[17:37] – She shares real numbers and growth since 2022 to prove this strategy works.[18:30] – Final thoughts and encouragement to take action and trust the process.Connect with Cher: @chergoetz_Join the Better Your Business Membership / Grab Resources Mentioned: https://betteryourbusiness.thinkific.com/collectionsCheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.Instagram: @chergoetz_Website: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/bybpodcastContact: [email protected] you to our Sponsors:Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.coEFV Legal @elenafavaroviana | efvlegal.caAmanda Walczyk | Saltbox Mortgages@saltboxmortgage_agentTuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this episode of Better Your Business, Cher Goetz sits down with Megan Schnarr to unpack what it really means to step off the “expected” path and create a life that actually feels good. From navigating burnout and people-pleasing to trusting your intuition and redefining success, this episode is a must-listen for women in real estate who are ready for more.In this episode you will hear: [00:50] Megan shares her role as a life design coach and explains how she helps women create a version of success that feels aligned, grounded, and intentional.[02:19] A powerful look at how conditioning, expectations, and societal norms keep us stuck on paths we didn’t consciously choose.[04:21] Megan opens up about hitting rock bottom, leaving corporate life, and walking away from people-pleasing to build a life on her own terms.[06:50] Growth isn’t glamorous. This stage is lonely, uncertain, and uncomfortable, but necessary for transformation.[09:13] A powerful metaphor that explains why most people stay in safe, predictable lives and what it really takes to step into the unknown.[11:17] Exploring how we’ve lost connection with our intuition and rely too heavily on external validation.[13:13] Megan introduces the concept of expanding your “surface area of luck” by changing your environment, circle, and exposure to new ideas.[15:20] A practical and relatable breakdown of how intuition feels in the body and why learning to trust it changes everything.[19:00] A mindset shift for high achievers who struggle with overcommitment, delegation, and saying no.[20:41] From childhood strengths to adult careers, Megan explains how we often build identities around what we’re good at, not what we enjoy.[24:50] Even in entrepreneurship, many professionals unintentionally rebuild rigid systems that limit freedom.[27:25] Breaking down manifestation and the reticular activating system (RAS) in a way that actually makes sense.[33:40] A simple but powerful example of how your expectations shape your experiences, both positively and negatively.[41:55] The impact of “speed to lead” culture and constant availability on burnout and emotional regulation.[44:09] Megan shares practical home systems, from daily laundry to meal planning that create more calm and clarity.[48:05] How repeatable systems free up mental space and eliminate unnecessary stress.[50:42] Why clear roles and responsibilities are essential for reducing overwhelm and resentment.[56:11] Small, aligned actions can create meaningful change without risking everything.Connect with Megan:Instagram: @meganschnarrCheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.Instagram: @chergoetz_Website: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/bybpodcastContact: [email protected] you to our Sponsors:Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.coEFV Legal @elenafavaroviana | efvlegal.caAmanda Walczyk | Saltbox Mortgages@saltboxmortgage_agentTuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this episode of Better Your Business, Cher Goetz sits down with Staci Millard, owner of Thrive Accounting, to explore how women in real estate can master their finances, adopt a CEO mindset, and grow their businesses intentionally. Staci shares insights from her journey as an entrepreneur, her approach to accounting and bookkeeping for realtors, and practical strategies for managing money, profits, and investments. In this episode you will hear: [01:56] Staci shares her unique journey into entrepreneurship, emphasizing how her experience across multiple businesses shapes her approach to accounting and supporting business owners.[04:43] Staci and Cher discuss where women in real estate often underestimate themselves, highlighting the importance of confidence, mentorship, and exposure to aspirational “rooms” where growth feels normal.[09:30] Staci identifies common financial mistakes realtors make, including overlooking taxes and failing to track profitability, and emphasizes the need for intentional spending and reinvestment.[11:59] The discussion expands to potential investments for realtors beyond transactions, including real estate, angel investing, sponsorships, and building value-driven partnerships.[17:02] Cher and Staci explore the concept of realtors as CEOs, stressing the need to diversify income, manage finances strategically, and approach business with a long-term mindset.[17:45] Staci provides actionable steps for developing a CEO mindset, including building scalable systems, managing finances, and creating income streams that do not rely solely on personal input.[20:14] Staci outlines strategies for managing inconsistent income, emphasizing tracking committed expenses, lifestyle demands, and reverse-engineering sales targets to meet financial goals.[23:50] They discuss how realtors can identify the best marketing strategies for their unique strengths, testing approaches rather than blindly following others’ successes.[34:35] Staci provides expert advice on bookkeeping, write-offs, and accounting for realtors, explaining the importance of intention behind business expenses and separating personal and business finances.[39:40] Cher and Staci explore the psychological impact of inconsistent income and financial management, highlighting systems that help manage stress and create stability.[40:38] Staci offers guidance for women business owners who avoid dealing with money, encouraging small steps, hiring professionals, and intentionally building financial comfort.[45:22] Staci shares her financial rules, focusing on profitability, ROI, and systems that create repeatable results to support long-term business success.[53:39] Staci explains how Thrive Accounting differentiates itself by prioritizing client experience, providing clear, actionable financial reports, and supporting business owners year-round.Connect with Staci:Instagram: @thriveaccounting @staci.millardCheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.Instagram: @chergoetz_Website: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/bybpodcastContact: [email protected] you to our Sponsors:Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.coEFV Legal @elenafavaroviana | efvlegal.caAmanda Walczyk | Saltbox Mortgages@saltboxmortgage_agentTuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this solo episode of Better Your Business, Cher takes listeners behind the scenes of her journey to writing her first book. She shares the real-life challenges of balancing her career as a realtor, coach, and mom while pursuing a long-held dream of becoming an author. Cher dives into the fears, self-doubt, and procrastination that many entrepreneurs face and offers actionable advice on staying aligned with your goals, defining your version of success, and taking bold steps forward in business and life.In this episode you will hear: [00:41] Cher explains that this solo episode will focus on her journey writing her first book and the process of manifesting it while balancing life and business.[01:30] Cher reflects on her childhood dream of becoming a writer, inspired by Oprah Winfrey, and shares how she envisioned a life of writing and creating impactful books from a peaceful, intentional space.[04:15] She explains how working with realtors, workshops, and clients helped her identify the theme and structure for her book, emphasizing the importance of aligning the content with her own experiences and audience needs.[06:31] Cher shares the fears and self-doubt she experienced while starting the book, including procrastination and the anxiety of balancing multiple roles, which resonate with many entrepreneurs.[08:47] She discusses redefining success and learning to embrace simplicity, joy, and authenticity in business, encouraging listeners to focus on what truly matters instead of chasing constant growth.[11:16] Cher talks about her mission to create guidance she wished she had when starting her real estate career, providing actionable advice to help others avoid burnout and operate with ease and intention.[14:44] Cher outlines who the book is for, including female realtors, women in business, and corporate professionals, emphasizing the book’s value for anyone looking to simplify, grow, and enjoy their work.[16:06] She candidly discusses how procrastination and perfectionism create challenges when writing a permanent work like a book, and how she navigates these obstacles with intention and planning.[19:54] Cher shares her struggle with time management and blocking writing sessions in her calendar while balancing work, coaching, and family life, providing relatable insights for busy entrepreneurs.[22:52] She explains why she chose to document and share her book-writing journey, emphasizing that showing vulnerability can help others feel less alone and encourage them to start or finish their own projects.[23:41] Cher invites listeners to follow her Instagram series, Blank Page to Bestseller, and encourages engagement from anyone currently writing a book or considering starting one.Connect with Cher: @chergoetz_Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.Instagram: @chergoetz_Website: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/bybpodcastContact: [email protected] you to our Sponsors:Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.coEFV Legal @elenafavaroviana | efvlegal.caAmanda Walczyk | Saltbox Mortgages@saltboxmortgage_agentTuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this episode of Better Your Business, Cher Goetz sits down with Tina Goldrick, a full-time real estate agent with 18 years of experience in the industry. Tina shares how she moved from the casino industry into real estate, what it was like starting in a male-dominated office, and how the culture of collaboration has changed over time. She also opens up about routines, market shifts, client alignment, response time, and the business lessons that came from a challenging year. In this episode you will hear: [01:32] Tina’s early days in real estate and what it was like entering a male-dominated industry.[04:47] How Tina’s real estate career evolved through teams, brokerage roles, listings, and eventually going individual.[07:12] The importance of building a real estate business that supports both professional success and family life.[08:10] Tina’s morning routine, from coffee and supplements to dog walks, fitness, and preparing for the day.[11:48] How routine impacts Tina’s mental health, productivity, and ability to stay grounded.[16:11] Tina’s honest take on the current real estate market and how it has shifted since 2024.[18:23] Why sellers need to understand pricing strategy and the risk of chasing a down market.[21:28] The simple business habits Tina has brought back, including handwritten notes, CRM updates, and database touchpoints.[23:32] Why consistent database follow-up still matters in a slower or more balanced market.[25:34] How Tina determines client alignment and why she has become more intentional about who she works with.[31:00] Tina’s biggest business flex: fast response time and staying on top of client communication.[34:58] The hardest season in Tina’s business and the personal and professional shifts that helped her move forward.[38:00] Tina’s experience at The Agency, meeting Mauricio Umansky, and her take on real estate reality TV.[47:12] What newer agents are struggling with and why lead generation, work ethic, and mentorship still matter.[55:36] Tina’s shoutouts to women in real estate and her excitement about expanding with Gale Group in KW.Connect with Tina:Instagram: @tinagoldrick_realestateCheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.Instagram: @chergoetz_Website: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/bybpodcastContact: [email protected] you to our Sponsors:Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.coEFV Legal @elenafavaroviana | efvlegal.caAmanda Walczyk | Saltbox Mortgages@saltboxmortgage_agentTuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this solo episode of Better Your Business, Cher sits down with Elena Favaro Viana, founding member and managing partner of EFV Legal. Elena shares her unconventional path from international criminal law to building a law firm dedicated to supporting small businesses and entrepreneurs, particularly women. Together, they break down the realities of legal structures in business, including personal real estate corporations (PRACs), and discuss how mindset, strategy, and proper support systems can transform a business. This conversation blends practical legal insight with empowering perspective shifts for realtors and entrepreneurs ready to grow. In this episode you will hear: [01:44] Elena’s career journey from international criminal law to launching a successful legal business during the pandemic.[04:21] Why many Canadian entrepreneurs avoid legal foundations and how this mindset limits business growth.[06:09] Understanding business liability from day one and the risks of operating without proper legal protection.[08:48] What a Personal Real Estate Corporation (PRAC) is and how it supports real estate professionals.[10:15] How PRACs enable tax planning strategies and reinvestment into your real estate business.[13:50] When realtors should consider incorporating and how to determine if a PRAC makes financial sense.[16:08] The true cost of maintaining a PRAC and why profitability is key before incorporating.[17:52] Strategic tax planning tips, including choosing a non-traditional corporate year-end.[19:32] Common mistakes when setting up a PRAC and why professional legal guidance is essential.[22:20] The importance of collaboration between your lawyer and accountant for optimal business structure.[27:05] A candid discussion on women in business, mindset, and the tendency to undervalue success.[32:09] Navigating entrepreneurship and motherhood while building a sustainable and fulfilling career.[40:35] Why a PRAC can be a powerful wealth-building strategy for realtors.[43:01] Building a strong professional team to support long-term business and financial growth.[44:40] Vision planning and focused execution as key drivers for scaling your business successfully.Connect with Elena:Instagram: @elenafavarovianaCheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.Instagram: @chergoetz_Website: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/bybpodcastContact: [email protected] you to our Sponsors:Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.coEFV Legal @elenafavaroviana | efvlegal.caAmanda Walczyk | Saltbox Mortgages@saltboxmortgage_agentTuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this solo episode of Better Your Business, Cher records a solo reflection following her Women in Real Estate Day Retreat. She revisits her personal notes from the original Muskoka retreat and shares the key messages that resonated most from each speaker. Cher walks through insights on defining success, storytelling in business, mindset and belief, and social media strategy. In this episode you will hear: [02:10] Andrea Parker’s concept of “Where’s the fun?” and how bringing joy and positivity into serious work environments can shift energy and connection.[04:22] The importance of defining your own version of success and why “success at the cost of yourself isn’t success.”[06:35] The prioritization exercise that forces clarity on what matters most and helps guide more intentional decisions.[08:34] How adding creativity and fun to everyday moments (like family time) can turn simple plans into meaningful experiences.[10:11] Alex’s approach to storytelling, focusing on transformation rather than listing events, and identifying the journey from “before” to “after.”[17:27] Marsha’s perspective on vulnerability creating deeper connections, and Cher’s personal story of sharing openly on social media during a career transition.[20:01] The idea that you can’t outwork a belief you don’t truly hold and how mindset impacts the ability to sustain success.[22:47] Recognizing when strengths like hustle, stop serving you and the importance of adjusting as life evolves.[28:02] The reminder that how you make people feel is more memorable than what you say, especially in client relationships.[29:02] Kristina’s insight that not all money is worth taking, and how social media can intentionally repel the wrong clients to attract the right ones.This episode is a candid recap of the retreat’s most impactful lessons, offering practical reflections on mindset, business growth, and intentional living. Connect with Andrea: @andreaparkerspeaksConnect with Marsha: @marshavanwConnect with Alex: @streetsaysConnect with Kristina: @kristina.bartoldConnect with Cher: @chergoetz_Join the Better Your Business Membership / Grab Resources Mentioned: https://betteryourbusiness.thinkific.com/collectionsCheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.Instagram: @chergoetz_Website: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/bybpodcastContact: [email protected] you to our Sponsors:Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.coEFV Legal @elenafavaroviana | efvlegal.caAmanda Walczyk | Saltbox Mortgages@saltboxmortgage_agentTuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this episode of Better Your Business, Cher sits down with Varsha Pasel, a real estate advisor and host of the Life in Conversation podcast. Varsha shares her journey into real estate, shaped by personal life experiences and a desire to show up more intentionally for the people in her life. The conversation explores how her definition of success has evolved, the importance of self-trust, and how alignment in business leads to stronger client relationships. In this episode you will hear: [02:17] Varsha shares her journey into real estate, highlighting how personal life experiences and navigating family health challenges influenced her decision to pursue a more purpose-driven career[04:33] Transitioning from a legal career into real estate, and how foundational knowledge in contracts and client advocacy shaped her approach to serving clients[06:35] The importance of recognizing when you’ve outgrown environments in business, and how personal and professional growth requires evolving[08:12] How Varsha’s definition of success evolved from traditional real estate metrics like transactions and awards to a values-based, client-centered approach[13:19] Identifying key gaps in the real estate industry, including education standards, representation, and the quality of client experience[15:32] The need for new voices in real estate, and how prioritizing authentic connection over transactional thinking creates stronger client relationships[16:45] Strategies for attracting aligned real estate clients through relationship marketing, open houses, and intentional social media presence[22:52] How self-awareness and internal work contribute to building a sustainable real estate business that feels aligned and authentic[23:25] Practical ways to build self-trust in business, including consistency, discipline, and following through on commitments to yourself[32:20] Varsha reflects on her unique edge in real estate, emphasizing service, attention to detail, and a client-first mindset[40:05] The importance of curiosity in real estate, especially when working with diverse clients [56:30] Letting go of a results-driven mindset and learning to embrace the process of growth in both business and personal developmentConnect with Varsha:Instagram: @varsha.paselWebsite: https://varshapasel.com/YouTube: https://www.youtube.com/@varshapaselCheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.Instagram: @chergoetz_Website: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/bybpodcastContact: [email protected] you to our Sponsors:Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.coEFV Legal @elenafavaroviana | efvlegal.caAmanda Walczyk | Saltbox Mortgages@saltboxmortgage_agentTuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this solo episode of Better Your Business, Cher shares how small, intentional community events have played a significant role in growing her real estate business. She explains how these events are designed to be simple, affordable, and easy to execute, without the need for a large client base or extensive planning. Cher walks through real examples of events she has hosted, how they were structured, and why they work. In this episode you will hear: [01:10] Cher introduces the concept of community events and common misconceptions from realtors[02:06] Cher shares how small community events contributed to millions in sales in less than three years[02:53] Overview of her first event: “speed dating for besties” and how it was structured[06:00] Cher introduces the “hot girl walk (but with charcuterie)” event and explains how it was set up and executed[07:31] “Book swap and shop” event and how it supports local businesses while building community[09:38] Organic partnerships forming through events, including collaborations with other local business owners[10:20] “Flow and glow” events combining yoga and educational talks, and how they can be repeated[12:09] “B Corp and Bliss” event featuring an author panel and collaboration with multiple businesses[17:13] Cher shares the “sip and shop (with tarot)” event idea and how it combined shopping, refreshments, and tarot card readings to create a shared experience[18:10] Cher shares the workout class event, including partnering with a gym, hosting a group class, and adding an educational talk on perimenopause and menopause[20:56] Shift into larger “Impact” events focused on women in business with panels and networkingIf this episode resonated with you, consider where you already spend time locally, whether that’s shopping, dining, or grabbing coffee. Build a relationship with that business owner, and take the step to ask about hosting your next event there.Connect with Cher:Instagram: @chergoetz_Join the Better Your Business Membership / Grab Resources Mentioned: https://betteryourbusiness.thinkific.com/collectionsCheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.Instagram: @chergoetz_Website: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/bybpodcastContact: [email protected] you to our Sponsors:Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.coEFV Legal @elenafavaroviana | efvlegal.caAmanda Walczyk | Saltbox Mortgages@saltboxmortgage_agentTuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this episode of Better Your Business, Cher sits down with Steph Furfaro, Realtor and founder of Referral-First. Steph shares how she built her real estate business almost entirely through referrals and why she believes relationship-driven businesses are the most sustainable path for realtors. The conversation explores how client experience, organization, mindset, and intentional relationship building contribute to a strong referral network. Steph also walks through the pillars of her referral-first framework and how agents can begin implementing these principles in their own businesses.In this episode you will hear: [02:09] Steph shares how her interest in real estate began at age 12 after being included in the process of her parents buying and selling her childhood home.[07:18] The experience with an early client that motivated Steph to build a business focused on referrals and aligned relationships.[12:04] How Steph defines an ideal client based on personality,alignment, and energy rather than overly detailed demographics.[14:34] A simple onboarding strategy Steph uses with clients, including asking about their favourite holiday as a way to personalize future touchpoints.[23:07] Steph outlines the importance of strong organizational systems, including using a CRM and maintaining structured records of client information.[30:50] Examples of creating “wow” moments for clients by anticipating needs and making the moving process easier.[35:10] Non-negotiables in a referral-based business, including serving clients first, being proactive, and setting expectations clearly.[39:15] The mindset shift from focusing on transaction volume to focusing on value and building a business that supports personal lifestyle goals.[43:57] Why tracking referrals and intentionally thanking clients who refer business is essential for strengthening relationships and encouraging future referrals.[52:12] Steph explains how exploring her human design helped her understand her strengths and approach business in a way that feels more aligned.Visit Steph’s website to grab her free masterclass and join her e-mail list!Connect with Steph:Instagram: @stephfurfarorealtor                         @referralfirstrealtorWebsite: stephaniefurfaro.caCheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.Instagram: @chergoetz_Website: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/bybpodcastContact: [email protected] you to our Sponsors:Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.coEFV Legal @elenafavaroviana | efvlegal.caAmanda Walczyk | Saltbox Mortgages@saltboxmortgage_agentTuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this solo episode of Better Your Business, Cheryl Goetz shares seven powerful business lessons passed down from her retired entrepreneur father. After a summer conversation at the cottage sparked reflection, Cheryl revisits the advice he lived by and how she’s seen it play out in real time throughout her own real estate career. From leadership and financial discipline to integrity and mindset, this episode is packed with practical wisdom for realtors who want to build sustainable, profitable businesses without sacrificing peace of mind. In this episode you will hear: [02:37] Share the wealth. Why rewarding loyalty and effort builds long-term success and how Cher applies this mindset in her own business.[04:19] A real example of sharing the wealth. How inviting a social media manager into a growth opportunity and rewarding her contribution to a retreat’s success.[05:48] Working 16-hour days in the beginning and embracing seasons of hustle intentionally while building a strong foundation.[09:12] “Don’t cheat the tax man”. The importance of integrity, organization, and staying calm during audits or financial scrutiny.[11:50] “Don’t do anything that will keep you up at night”. Choosing ethical decisions over commission and protecting your peace.[14:21] When everything feels like it’s blowing up the simple but powerful practice of pausing, stepping away, and responding with clarity.[16:48] Financial discipline for realtors navigating unpredictable income cycles.[19:35] Managing overwhelm while overseeing 16 custom home builds and the leadership lessons learned under pressure.[20:16] “You drive the ship” — stepping into the CEO role of your real estate business instead of reacting to clients and circumstances.[21:26] Shifting from “I’m just a realtor” to “I am the captain of this organization” and setting boundaries, expectations, and leading with authority.If this episode resonated with you, share it with a fellow realtor, leave a review, and subscribe so you never miss an episode designed to help you build a business that fuels your life — not drains it.Connect with Cher:Instagram: @chergoetz_Join the Better Your Business Membership / Grab Resources Mentioned: https://betteryourbusiness.thinkific.com/collectionsCheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.Instagram: @chergoetz_Website: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/bybpodcastContact: [email protected] you to our Sponsors:Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.coEFV Legal @elenafavaroviana | efvlegal.caAmanda Walczyk | Saltbox Mortgages@saltboxmortgage_agentTuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this episode of Better Your Business, Cher sits down with Shaleni Henriquez, a West GTA realtor with over 12 years of experience and the founder of We Rise Collective. Shaleni shares her journey into real estate as a second career, transitioning from a corporate background while raising young children. Throughout the conversation, she speaks candidly about money mindset, evolving definitions of success, boundaries, and building a business that aligns with who you truly are.In this episode you will hear: [01:10] Shaleni shares how real estate became her second career after working in corporate medical and insurance roles, and what pushed her to finally take the leap.[13:05] A candid conversation about money mindset, scarcity, learning financial management in real estate, and using systems like Profit First to create stability.[16:35] The importance of boundaries, learning that not everything is urgent, and how slowing down can actually support long-term growth.[26:35] Practical and approachable tips for getting started with video and social media, including overcoming self-doubt and embracing imperfect action.[31:47] Shaleni shares why she created We Rise Collective after attending the Forward Event, describing the loneliness of real estate and her desire to create a supportive, in-person community.[33:40 ] She explains how her first We Rise event came together simply, without overthinking and why starting small removed pressure and fear around hosting events.[44:35] Shaleni emphasizes authenticity for women in real estate, challenging the idea that success must follow a specific hustle model or “shoulds.”[49:48] A powerful reflection on aligning income goals with how you want to feel, and why achieving financial success through methods you hate isn’t sustainable.[1:01:15] Her answer to the “one thing” agents should focus on: staying in touch with past clients and avoiding a transactional approach to real estate.[1:01:43] She explains her “surprise and delight” system for clients, including using onboarding forms to personalize thoughtful follow-ups and gifts.This episode is a reminder that success doesn’t have to look one way and that building a business you love starts with knowing yourself and staying connected to the people you serve.Connect with ShaleniInstagram: @soldbyshaleniCheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.Instagram: @chergoetz_Website: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/bybpodcastContact: [email protected] you to our Sponsors:Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.coEFV Legal @elenafavaroviana | efvlegal.caAmanda Walczyk | Saltbox Mortgages@saltboxmortgage_agentTuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this solo episode of Better Your Business, Cheryl Goetz shares how she created her perfect calendar to go from feeling scattered and anxious to focused, present, and aligned. Designed for realtors juggling both business and personal demands, Cher walks listeners through a step-by-step process to build a calendar that supports intentional growth—both personally and professionally. With a focus on mindset, boundaries, and practical strategies, this episode offers a real-world framework for creating a business that fuels your life, not drains it.In this episode you will hear: [00:50] Cher’s transformation from a reactionary, anxious schedule to one that brings calm, focus, and joy.[01:49] Why your mindset around time boundaries needs to shift before your calendar can truly work.[03:59] The “perfect month” planning exercise: organizing personal responsibilities, celebration prep, and time for future-you.[07:46] How to identify small steps that move you toward big personal goals like financial health or wellness.[08:49] Structuring your calendar for present business: showing up for active clients with built-in flexibility.[10:57] Future business planning: Cher’s Venn diagram approach to choosing marketing activities that feel good and attract aligned clients.[13:25] Systems-focused business development: identifying and improving backend processes (CRM, finances, client experience).[17:16] Weekly “Review + Preview” practice: how to reflect, follow up, and proactively plan for a smoother week.[25:30] Why narrowing your focus each month matters and how to adjust your calendar to better fit your energy, capacity, and priorities.Connect with Cher:Instagram: @chergoetz_Join the Better Your Business Membership / Get Resourced Mentioned: https://betteryourbusiness.thinkific.com/collectionsCheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.Instagram: @chergoetz_Website: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/bybpodcastContact: [email protected] you to our Sponsors:Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.coEFV Legal @elenafavaroviana | efvlegal.caAmanda Walczyk | Saltbox Mortgages@saltboxmortgage_agentTuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this episode of Better Your Business, Cher sits down with Tory Akene — one of the world’s first AI-certified real estate agents and a business coach with Kathleen Black International. Tory shares her unconventional journey into real estate, her passion for helping agents unlock the power of AI, and how she balances entrepreneurship with motherhood. With her signature blend of authenticity and strategic insight, Tory offers a wealth of practical advice for agents looking to grow their business with systems, intention, and creativity.In this episode you will hear: [01:45] Tory shares her journey from insurance claims to becoming a licensed agent during the pandemic.[03:40] How AI, when customized, can dramatically improve a realtor’s efficiency and output.[06:02] The importance of storing business information in ChatGPT to enhance performance and automation.[13:04] Real-world examples of using AI for custom clauses, listing relaunch strategies, and turning research into client communication.[16:38] The value of customizing ChatGPT to practice scripts, roleplay, and even adjust tone for different audiences.[20:20] How to improve ChatGPT outputs with one simple prompt: “How can you make this better?”[23:20] Why networking with other agents has been a powerful business growth strategy for Tory.[27:51] Tory opens up about the hardest season in her business which is balancing entrepreneurship with personal life changes.[30:47] The number one struggle she sees agents facing right now and the importance of narrowing down three core lead generation pillars.[34:34] Why agents shouldn’t expect business from friends and family unless they’ve intentionally nurtured those relationships.[38:30] Tory and Cher discuss intentional parenting while growing a business and the power of creating consistent connection routines.[43:40] Tory shares a current challenge finding an AI calling platform that sounds human and supports her lead outreach.[44:48] Her advice to women in real estate: hire a virtual assistant to help lighten the mental and operational load.[47:15] Shoutouts to women who’ve inspired her Stacey Prieur and Kathleen BlackConnect with Tory:Instagram: @myrealtortory Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.Instagram: @chergoetz_Website: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/bybpodcastContact: [email protected] you to our Sponsors:Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.coEFV Legal @elenafavaroviana | efvlegal.caAmanda Walczyk | Saltbox Mortgages@saltboxmortgage_agentTuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this reflective and solo episode, Cher Goetz shares powerful goal-setting strategies that go far beyond traditional metrics. Recorded just after hosting her first Better Your Business webinar, Cher walks listeners through the exact method she uses to set aligned goals based on how she wants to feel. This is a process that has helped her build a business that supports her life, not drains it. With real-life examples and a behind-the-scenes look at her personal and business planning, this episode offers Realtors a grounded, honest approach to creating goals that stick.In this episode you will hear: [01:40] Cher introduces her 7-step framework for building a sustainable real estate business, starting with setting clear goals rooted in emotion and impact.[04:52] Learn Cher’s “delegate, delete, reframe” method to intentionally release feelings or habits that no longer serve you.[07:00] Cher shares her 2025 goal to feel energized, which led her to hire a trainer and work toward doing one unassisted pull-up by year-end…mission accomplished![11:09] To feel more ease, Cher limited phone use with simple boundaries (e.g. no screen time before 7 a.m. or after 9 p.m.) and prioritized being present at home.[14:27] Her “dopamine menu” included quiet, joyful moments like reading, painting, dog walks, and sipping coffee, intentionally inserted into daily gaps.[18:33] She talks about auditing relationships, both personal and professional, to protect joy and surround herself with high-energy, values-aligned people.[26:12] She recaps her goal-setting process, encouraging listeners to identify feelings first, then actions, then schedule them creating real accountability.[28:02] Cher previews the full Better Your Business webinar replay, including how she sets income goals, attracts ideal clients, and builds marketing systems with ease.[32:04] Mindset takeaways: embrace imperfection, show up despite fear, and remember this - your imperfect effort will always outperform someone else’s inaction.[36:14] Encouragement to trust the process: what you put out will come back to you, especially when you lead with service, gratitude, and generosity.[38:35] Cher announces her new Better Your Business membership: weekly accountability calls, bite-sized lessons, and a supportive Realtor community.Connect with Cher:Better Your Business Webinar Replay: athomeco.myflodesk.com/ro4pihlm3xBetter Your Business Membership: https://betteryourbusiness.thinkific.com/products/courses/better-your-business-the-realtor-membership?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGntgyz3unRtiem_7TDGLLOZp7ecatTE4mX1RSnBxkMbn88m_CQRNQREDLO9es_aem_LF0BmTxQNjxmwmVvjxplegInstagram: @chergoetz_Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.Instagram: @chergoetz_Website: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/bybpodcastContact: [email protected] you to our Sponsors:Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.coEFV Legal @elenafavaroviana | efvlegal.caAmanda Walczyk | Saltbox Mortgages@saltboxmortgage_agentTuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this episode of Better Your Business, Cher sits down with seasoned sales coach Kirsten Schmitke for a deep dive into the art of selling authentically. With over 15 years of experience helping entrepreneurs and executives increase revenue and deepen their impact, Kirsten shares practical mindset shifts, frameworks, and tools to help Realtors overcome the “ick” of sales and build trust-based client relationships. Together, they unpack how authenticity, emotional intelligence, and client-focused conversations can transform how Realtors approach selling and presentations.In this episode you will hear: [00:44] Kirsten introduces herself as a sales expert and coach and shares how her tech industry background shaped her approach to authentic selling.[02:18] Cher and Kirsten discuss the common discomfort Realtors feel with “selling themselves” and why reframing sales as service can remove the ick.[04:15] A mindset exercise to reframe negative associations with sales by identifying old beliefs and creating a new definition rooted in trust and transparency.[07:20] The “30 Results” exercise to shift focus from Realtor tasks to the results and emotions clients experience clarity, ease, confidence, and excitement.[15:47] How to turn the 30 results list into engaging marketing content, storytelling in listing presentations, and building deeper trust with clients. [20:16] Kirsten shares how oversharing features can overwhelm clients and shift focus back to what’s in it for them, clarity and emotional alignment wins.[25:20] The “three-question rule” for client meetings: ask before telling, uncover what matters, and let the client write your presentation for you.[34:05] Cher and Kirsten explore how leadership in real estate involves confidence, adaptability, and emotional check-ins to meet clients where they are.[39:08] The importance of flexibility in your sales process and client communication, and how checking in leads to better experiences and referrals.[50:54] Why letting go of “how” and leaning into belief, energy, and aligned action can help you reach your goals faster.Special Offer: Kirsten offers a free worksheet to help listeners connect with their next-level identity. DM her “Better Your Business” on Instagram to receive it.Connect with Kirsten:Instagram: @kirstenschmidtkeCheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.Instagram: @chergoetz_Website: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/bybpodcastContact: [email protected] you to our Sponsors:Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.coEFV Legal @elenafavaroviana | efvlegal.caAmanda Walczyk | Saltbox Mortgages@saltboxmortgage_agentTuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this episode of Better Your Business, Cher is joined by Eliz Akcagliyan to unpack the Reals Production Mastery event hosted by Amy Youngren and Real Brokerage. The two share honest and off-the-cuff reflections from a day filled with impactful speakers, strategy-packed panels, and mindset-shifting conversations. From platform leadership to AI tools and practical marketing tips, this recap dives into what resonated most and how Realtors can use these insights to grow a business that works for their life, not against it.In this episode you will hear: [03:24] First impressions of the event and Real CEO Tamir’s vision: building a brokerage for every type of agent, not just top producers.[04:49] Tamir’s mindset reminder: "The market doesn't control us; our habits and skills do."[13:19] Shifting your value proposition as tech evolves and focusing on connection, trust, and the human element.[28:30] Darren’s quadrant method for simplifying lead generation and the STAB content framework (Sell, Teach, About You, Behind The Scenes).[34:37] Steph’s standout panel insights: stay a little longer, prioritize people over transactions, and create touch points even outside buying/selling.[41:58] Andrea’s advice: tell the truth, set boundaries, and make decisions aligned with how you want to feel.[44:51] Avoid shiny object syndrome: choose mentors and systems that reflect the business you actually want.[56:07] Steph’s family story: "Take care of the people" is the key to longevity in business.[56:46] Real COO Jenna’s quote: “Improvement is better than delayed perfection.” Raise standards and serve exceptionally.[59:39] Leo AI resolves 25% of tickets; advisory board to ensure Canada-specific support at Real.[1:04:11] Emma Pace’s strategy: run $1/day video ads for visibility, engagement, and lead revival.[1:13:08] How to run co-hosted vendor events to gain high-value leads and mutual exposure.[1:16:48] Social media panel takeaways: green screen strategy, local business features, and just start posting.[1:23:12] Partnering with small businesses for mutually beneficial marketing.[1:26:07] Joe’s closing message: reverse engineer your lead gen based on the life and business you want to build.This recap is packed with reminders that success doesn’t come from hustle alone but from clarity, connection, consistency, and community. Connect with Eliz:Instagram: @e.a.realty Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.Instagram: @chergoetz_Website: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/bybpodcastContact: [email protected] you to our Sponsors:Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.coEFV Legal @elenafavaroviana | efvlegal.caAmanda Walczyk | Saltbox Mortgages@saltboxmortgage_agentTuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

Welcome back to the Better Your Business podcast! In this solo episode, Cher breaks down her go-to marketing formula that helps realtors attract aligned clients without burning out. Cheryl shares a step-by-step approach to content creation, designed to connect authentically, demonstrate expertise, and provide real value to your ideal audience. If you’ve ever struggled with what to post, how to show up online, or how to make your marketing actually work for your business, this episode will give you the structure and clarity to move forward with confidence.In this episode, you’ll hear:[01:00] Cher introduces her "value + proof + connection" marketing formula and how it can align your business with the right clients.[01:25] Value: How to provide helpful content that solves real problems your audience is facing, both real estate-related and personal.[03:31] Examples of solving client pain points like selling with kids or affording a down payment[13:00] Proof: How to show you're a competent and active realtor even without a pile of testimonials.[14:19] Tips for showcasing buyer needs, listings, and track records to boost trust and credibility.[17:58] Connection: Why personal stories, hobbies, causes, and everyday moments help your audience feel like they truly know you.[26:24] An example on how to turn this formula into content ideas, email lead magnets, and marketing systems that actually bring results.This episode is packed with actionable insights to help you build a business that reflects who you are and naturally attracts your dream clients.Connect with Cher:E-mail Newsletter: https://athomeco.myflodesk.com/bybpodcastInstagram: @chergoetz_Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.Instagram: @chergoetz_Website: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/bybpodcastContact: [email protected] you to our Sponsors:Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.coEFV Legal @elenafavaroviana | efvlegal.caAmanda Walczyk | Saltbox Mortgages@saltboxmortgage_agentTuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

Welcome back to the Better Your Business podcast! In today’s episode, Cheryl Goetz chats with award-winning realtor Sarah Donnelly, who shares how she built a thriving, relationship-focused real estate business from the ground up. From her early days as a young assistant to launching her own luxury brand, Sarah opens up about the behind-the-scenes systems, mindset shifts, and creative marketing that fuel her continued success. She also dives into setting boundaries, building a team, and the power of being service-first, even when you're just getting started.In this episode, you’ll hear:[04:05] Why starting as an assistant gave Sarah the foundation she needed to grow a confident, client-first real estate business. [10:55] How thoughtful, branded client gifting, from 9 gifts to 200+ became a core retention and referral strategy at BLVD. Realty Group.[15:12] The story behind Sarah’s listing video featuring a 93-year-old golfer, and how including clients in marketing builds emotional connection.[19:10] Why niching your brand doesn’t mean excluding people, and how Sarah’s luxury messaging still attracted a wide range of clients.[30:58] Sarah’s low-tech but highly effective systems using templates, guides, checklists, and Google Drive to stay organized and consistent.[37:09] Why community events are still a pillar in her business, and how she pivoted from large summits to intimate, high-touch client gatherings.[58:41] The best “sales strategy” Sarah swears by: Care deeply and be empathetic to other people’s needs. This will leave every client feeling seen and supported.Sarah Donnelly’s approach is proof that you don’t need to reinvent the wheel, you just need to lead with heart, execute with intention, and stay consistent. Whether it’s remembering a client’s kid’s name at the gym or showing up with a pie on their doorstep, her relationship-first mindset is what makes her unforgettable.Tune in for practical, heartfelt advice on building a business where luxury, service, and simplicity go hand in hand.Connect with Sarah:Instagram: @blvd.realtygroupWebsite: www.blvdrealtygroup.caCheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.Instagram: @chergoetz_Website: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/bybpodcastContact: [email protected] you to our Sponsors:Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.coEFV Legal @elenafavaroviana | efvlegal.caAmanda Walczyk | Saltbox Mortgages@saltboxmortgage_agentTuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

Welcome back to the Better Your Business podcast! In this solo episode, Cher dives into the four foundational C’s that shape her real estate business: clients, colleagues, community, and curiosity. What started as a response to a question about focus turned into a powerful framework that’s helped her build relationships, stand out in a crowded industry, and grow sustainably. Cher shares actionable examples, real conversations, and tangible ways to apply these pillars in your own business, without the burnout.In this episode, you’ll hear:[04:36] Why relationships with colleagues matter just as much as clients—and how they can shape your reputation, negotiation power, and referrals.[06:50] Cher’s breakdown of the 4 C’s— how clients, colleagues, community, and curiosity came together organically to define her business model.[11:02] How understanding your ideal client’s goals and frustrations, both in life and real estate, helps you create better content and deliver better service.[15:17] The power of simply complimenting another agent and how small gestures can lead to trust, smoother deals, and new opportunities.[18:21] A client’s candid reason for choosing Cher: “You’re so active in the community, there’s no way you’re out there screwing people over.”[26:50] How curiosity created a collaborative partnership with a mortgage agent that now includes events, retreats, and shared business growth.[32:20] Real-life client questions Cher asks, like “Why now?” or “How close is daycare?”, and how this curiosity-first approach leads to trust and better guidance.This episode is a reminder that building a great business doesn’t have to mean doing more, it means doing the right things with intention. By staying client-focused, collaborating generously, embedding in your community, and always leading with curiosity, you’ll build a business that not only grows, but feels good too.Tune in to explore the 4 C’s and find your own rhythm for real estate success.Connect with Cher:E-mail Newsletter: https://athomeco.myflodesk.com/bybpodcastInstagram: @chergoetz_Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.Instagram: @chergoetz_Website: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/bybpodcastContact: [email protected] you to our Sponsors:Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.coEFV Legal @elenafavaroviana | efvlegal.caAmanda Walczyk | Saltbox Mortgages@saltboxmortgage_agentTuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this episode of Better Your Business, Cheryl Goetz sits down with Audrey Bailey to explore how redefining success, leaning into rest, and embracing a softer sales approach helped her build a thriving real estate business. Audrey shares the mindset shifts, systems, and community connections that have allowed her to grow with ease—and increase her sales by 45% in 2024. For any realtor craving alignment over hustle, this conversation is a must-listen.In this episode, you’ll hear:[02:37] Audrey defines “soft sales” and explains why letting go of pressure-based tactics created more alignment—and better results.[05:01] How intentional, agenda-free coffee chats with local business owners organically turned into new business.[09:09] The story behind Audrey’s “village” and how building a network of trusted suppliers elevated both client experience and referral relationships.[17:30] Why scaling back on marketing and leaning into rest over the summer led to her highest-earning months of the year.[27:45] Audrey shares why she says no to misaligned clients—and how that opens space for ideal partnerships to come through.[31:06] Letting go of scripts: how showing up as herself brought more confidence, clarity, and ease to her business.[55:40] Behind Audrey’s twice-yearly magazine—part real estate, part mindset, part community—and how it's become a powerful touchpoint for clients.Whether you're a seasoned realtor or just starting out, Audrey's story is a powerful reminder that success doesn’t have to come from hustle—it can come from alignment, rest, and meaningful connection. Her approach proves that when you lead with generosity and trust, the business follows. Connect with Audrey:Instagram: @_explorethevillageWebsite: explorethevillage.caCheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.Instagram: @chergoetz_Website: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/bybpodcastContact: [email protected] you to our Sponsors:Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.coEFV Legal @elenafavaroviana | efvlegal.caAmanda Walczyk | Saltbox Mortgages@saltboxmortgage_agentTuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

Welcome to the Better Your Business podcast! In this very first solo episode, your host Cheryl “Cher” Goetz welcomes listeners to the podcast and opens up about her journey as a Realtor, educator, and community builder. From her early beginnings in her father’s home building business to creating a relationship-based real estate career, Cher shares candidly about the highs, lows, and lessons she’s learned along the way. She explains the heart behind the podcast name, the importance of running a business that fuels your life, and gives listeners a taste of what to expect from upcoming episodes. This introduction sets the stage with authenticity, humour, and practical wisdom for realtors looking to grow with ease and alignment.In this episode, you’ll hear:[00:42] Why Cher launched Better Your Business and her vision for the podcast.[02:08] Overcoming imposter syndrome and building a sustainable solo-agent business.[05:30] How the name Better Your Business came to be and the heart behind it.[14:50] How defining success shifted from “busyness” to creating joy, ease, and presence.[17:02] Attracting aligned clients by showing up authentically and setting clear boundaries.[21:57] The hardest seasons of business, from burnout to financial strain, and the mindset shifts that helped her through.[34:27] Unconventional marketing wins (like showing her messy home) and flops (paid ads).[37:52] What Cher does on the days she feels stuck, overwhelmed, or ready to give up.[41:17] Routines that support both life and business, from strength training to local events.[55:44] Ways to connect beyond the podcast: Instagram, masterminds, workshops, and retreats.Tune in to this uplifting kickoff episode to get to know Cher, her journey, and her vision for Better Your Business. Whether you’re a realtor just starting out or looking to refine your approach, you’ll find practical takeaways and inspiration to build a business that supports the life you want. Connect with Cher:E-mail Newsletter: https://athomeco.myflodesk.com/bybpodcastInstagram: @chergoetz_Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.Instagram: @chergoetz_Website: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/bybpodcastContact: [email protected] you to our Sponsors:Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.coEFV Legal @elenafavaroviana | efvlegal.caAmanda Walczyk | Saltbox Mortgages@saltboxmortgage_agentTuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f