Better Your Business

In this solo episode of Better Your Business, Cher sits down with Elena Favaro Viana, founding member and managing partner of EFV Legal. Elena shares her unconventional path from international criminal law to building a law firm dedicated to supporting small businesses and entrepreneurs, particularly women. Together, they break down the realities of legal structures in business, including personal real estate corporations (PRACs), and discuss how mindset, strategy, and proper support systems can transform a business. This conversation blends practical legal insight with empowering perspective shifts for realtors and entrepreneurs ready to grow. In this episode you will hear: [01:44] Elena’s career journey from international criminal law to launching a successful legal business during the pandemic.[04:21] Why many Canadian entrepreneurs avoid legal foundations and how this mindset limits business growth.[06:09] Understanding business liability from day one and the risks of operating without proper legal protection.[08:48] What a Personal Real Estate Corporation (PRAC) is and how it supports real estate professionals.[10:15] How PRACs enable tax planning strategies and reinvestment into your real estate business.[13:50] When realtors should consider incorporating and how to determine if a PRAC makes financial sense.[16:08] The true cost of maintaining a PRAC and why profitability is key before incorporating.[17:52] Strategic tax planning tips, including choosing a non-traditional corporate year-end.[19:32] Common mistakes when setting up a PRAC and why professional legal guidance is essential.[22:20] The importance of collaboration between your lawyer and accountant for optimal business structure.[27:05] A candid discussion on women in business, mindset, and the tendency to undervalue success.[32:09] Navigating entrepreneurship and motherhood while building a sustainable and fulfilling career.[40:35] Why a PRAC can be a powerful wealth-building strategy for realtors.[43:01] Building a strong professional team to support long-term business and financial growth.[44:40] Vision planning and focused execution as key drivers for scaling your business successfully.Connect with Elena:Instagram: @elenafavarovianaCheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.Instagram: @chergoetz_Website: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/bybpodcastContact: [email protected] you to our Sponsors:Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.coEFV Legal @elenafavaroviana | efvlegal.caAmanda Walczyk | Saltbox Mortgages@saltboxmortgage_agentTuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this solo episode of Better Your Business, Cher records a solo reflection following her Women in Real Estate Day Retreat. She revisits her personal notes from the original Muskoka retreat and shares the key messages that resonated most from each speaker. Cher walks through insights on defining success, storytelling in business, mindset and belief, and social media strategy. In this episode you will hear: [02:10] Andrea Parker’s concept of “Where’s the fun?” and how bringing joy and positivity into serious work environments can shift energy and connection.[04:22] The importance of defining your own version of success and why “success at the cost of yourself isn’t success.”[06:35] The prioritization exercise that forces clarity on what matters most and helps guide more intentional decisions.[08:34] How adding creativity and fun to everyday moments (like family time) can turn simple plans into meaningful experiences.[10:11] Alex’s approach to storytelling, focusing on transformation rather than listing events, and identifying the journey from “before” to “after.”[17:27] Marsha’s perspective on vulnerability creating deeper connections, and Cher’s personal story of sharing openly on social media during a career transition.[20:01] The idea that you can’t outwork a belief you don’t truly hold and how mindset impacts the ability to sustain success.[22:47] Recognizing when strengths like hustle, stop serving you and the importance of adjusting as life evolves.[28:02] The reminder that how you make people feel is more memorable than what you say, especially in client relationships.[29:02] Kristina’s insight that not all money is worth taking, and how social media can intentionally repel the wrong clients to attract the right ones.This episode is a candid recap of the retreat’s most impactful lessons, offering practical reflections on mindset, business growth, and intentional living. Connect with Andrea: @andreaparkerspeaksConnect with Marsha: @marshavanwConnect with Alex: @streetsaysConnect with Kristina: @kristina.bartoldConnect with Cher: @chergoetz_Join the Better Your Business Membership / Grab Resources Mentioned: https://betteryourbusiness.thinkific.com/collectionsCheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.Instagram: @chergoetz_Website: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/bybpodcastContact: [email protected] you to our Sponsors:Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.coEFV Legal @elenafavaroviana | efvlegal.caAmanda Walczyk | Saltbox Mortgages@saltboxmortgage_agentTuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this episode of Better Your Business, Cher sits down with Varsha Pasel, a real estate advisor and host of the Life in Conversation podcast. Varsha shares her journey into real estate, shaped by personal life experiences and a desire to show up more intentionally for the people in her life. The conversation explores how her definition of success has evolved, the importance of self-trust, and how alignment in business leads to stronger client relationships. In this episode you will hear: [02:17] Varsha shares her journey into real estate, highlighting how personal life experiences and navigating family health challenges influenced her decision to pursue a more purpose-driven career[04:33] Transitioning from a legal career into real estate, and how foundational knowledge in contracts and client advocacy shaped her approach to serving clients[06:35] The importance of recognizing when you’ve outgrown environments in business, and how personal and professional growth requires evolving[08:12] How Varsha’s definition of success evolved from traditional real estate metrics like transactions and awards to a values-based, client-centered approach[13:19] Identifying key gaps in the real estate industry, including education standards, representation, and the quality of client experience[15:32] The need for new voices in real estate, and how prioritizing authentic connection over transactional thinking creates stronger client relationships[16:45] Strategies for attracting aligned real estate clients through relationship marketing, open houses, and intentional social media presence[22:52] How self-awareness and internal work contribute to building a sustainable real estate business that feels aligned and authentic[23:25] Practical ways to build self-trust in business, including consistency, discipline, and following through on commitments to yourself[32:20] Varsha reflects on her unique edge in real estate, emphasizing service, attention to detail, and a client-first mindset[40:05] The importance of curiosity in real estate, especially when working with diverse clients [56:30] Letting go of a results-driven mindset and learning to embrace the process of growth in both business and personal developmentConnect with Varsha:Instagram: @varsha.paselWebsite: https://varshapasel.com/YouTube: https://www.youtube.com/@varshapaselCheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.Instagram: @chergoetz_Website: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/bybpodcastContact: [email protected] you to our Sponsors:Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.coEFV Legal @elenafavaroviana | efvlegal.caAmanda Walczyk | Saltbox Mortgages@saltboxmortgage_agentTuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this solo episode of Better Your Business, Cher shares how small, intentional community events have played a significant role in growing her real estate business. She explains how these events are designed to be simple, affordable, and easy to execute, without the need for a large client base or extensive planning. Cher walks through real examples of events she has hosted, how they were structured, and why they work. In this episode you will hear: [01:10] Cher introduces the concept of community events and common misconceptions from realtors[02:06] Cher shares how small community events contributed to millions in sales in less than three years[02:53] Overview of her first event: “speed dating for besties” and how it was structured[06:00] Cher introduces the “hot girl walk (but with charcuterie)” event and explains how it was set up and executed[07:31] “Book swap and shop” event and how it supports local businesses while building community[09:38] Organic partnerships forming through events, including collaborations with other local business owners[10:20] “Flow and glow” events combining yoga and educational talks, and how they can be repeated[12:09] “B Corp and Bliss” event featuring an author panel and collaboration with multiple businesses[17:13] Cher shares the “sip and shop (with tarot)” event idea and how it combined shopping, refreshments, and tarot card readings to create a shared experience[18:10] Cher shares the workout class event, including partnering with a gym, hosting a group class, and adding an educational talk on perimenopause and menopause[20:56] Shift into larger “Impact” events focused on women in business with panels and networkingIf this episode resonated with you, consider where you already spend time locally, whether that’s shopping, dining, or grabbing coffee. Build a relationship with that business owner, and take the step to ask about hosting your next event there.Connect with Cher:Instagram: @chergoetz_Join the Better Your Business Membership / Grab Resources Mentioned: https://betteryourbusiness.thinkific.com/collectionsCheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.Instagram: @chergoetz_Website: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/bybpodcastContact: [email protected] you to our Sponsors:Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.coEFV Legal @elenafavaroviana | efvlegal.caAmanda Walczyk | Saltbox Mortgages@saltboxmortgage_agentTuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this episode of Better Your Business, Cher sits down with Steph Furfaro, Realtor and founder of Referral-First. Steph shares how she built her real estate business almost entirely through referrals and why she believes relationship-driven businesses are the most sustainable path for realtors. The conversation explores how client experience, organization, mindset, and intentional relationship building contribute to a strong referral network. Steph also walks through the pillars of her referral-first framework and how agents can begin implementing these principles in their own businesses.In this episode you will hear: [02:09] Steph shares how her interest in real estate began at age 12 after being included in the process of her parents buying and selling her childhood home.[07:18] The experience with an early client that motivated Steph to build a business focused on referrals and aligned relationships.[12:04] How Steph defines an ideal client based on personality,alignment, and energy rather than overly detailed demographics.[14:34] A simple onboarding strategy Steph uses with clients, including asking about their favourite holiday as a way to personalize future touchpoints.[23:07] Steph outlines the importance of strong organizational systems, including using a CRM and maintaining structured records of client information.[30:50] Examples of creating “wow” moments for clients by anticipating needs and making the moving process easier.[35:10] Non-negotiables in a referral-based business, including serving clients first, being proactive, and setting expectations clearly.[39:15] The mindset shift from focusing on transaction volume to focusing on value and building a business that supports personal lifestyle goals.[43:57] Why tracking referrals and intentionally thanking clients who refer business is essential for strengthening relationships and encouraging future referrals.[52:12] Steph explains how exploring her human design helped her understand her strengths and approach business in a way that feels more aligned.Visit Steph’s website to grab her free masterclass and join her e-mail list!Connect with Steph:Instagram: @stephfurfarorealtor                         @referralfirstrealtorWebsite: stephaniefurfaro.caCheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.Instagram: @chergoetz_Website: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/bybpodcastContact: [email protected] you to our Sponsors:Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.coEFV Legal @elenafavaroviana | efvlegal.caAmanda Walczyk | Saltbox Mortgages@saltboxmortgage_agentTuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this solo episode of Better Your Business, Cheryl Goetz shares seven powerful business lessons passed down from her retired entrepreneur father. After a summer conversation at the cottage sparked reflection, Cheryl revisits the advice he lived by and how she’s seen it play out in real time throughout her own real estate career. From leadership and financial discipline to integrity and mindset, this episode is packed with practical wisdom for realtors who want to build sustainable, profitable businesses without sacrificing peace of mind. In this episode you will hear: [02:37] Share the wealth. Why rewarding loyalty and effort builds long-term success and how Cher applies this mindset in her own business.[04:19] A real example of sharing the wealth. How inviting a social media manager into a growth opportunity and rewarding her contribution to a retreat’s success.[05:48] Working 16-hour days in the beginning and embracing seasons of hustle intentionally while building a strong foundation.[09:12] “Don’t cheat the tax man”. The importance of integrity, organization, and staying calm during audits or financial scrutiny.[11:50] “Don’t do anything that will keep you up at night”. Choosing ethical decisions over commission and protecting your peace.[14:21] When everything feels like it’s blowing up the simple but powerful practice of pausing, stepping away, and responding with clarity.[16:48] Financial discipline for realtors navigating unpredictable income cycles.[19:35] Managing overwhelm while overseeing 16 custom home builds and the leadership lessons learned under pressure.[20:16] “You drive the ship” — stepping into the CEO role of your real estate business instead of reacting to clients and circumstances.[21:26] Shifting from “I’m just a realtor” to “I am the captain of this organization” and setting boundaries, expectations, and leading with authority.If this episode resonated with you, share it with a fellow realtor, leave a review, and subscribe so you never miss an episode designed to help you build a business that fuels your life — not drains it.Connect with Cher:Instagram: @chergoetz_Join the Better Your Business Membership / Grab Resources Mentioned: https://betteryourbusiness.thinkific.com/collectionsCheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.Instagram: @chergoetz_Website: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/bybpodcastContact: [email protected] you to our Sponsors:Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.coEFV Legal @elenafavaroviana | efvlegal.caAmanda Walczyk | Saltbox Mortgages@saltboxmortgage_agentTuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this episode of Better Your Business, Cher sits down with Shaleni Henriquez, a West GTA realtor with over 12 years of experience and the founder of We Rise Collective. Shaleni shares her journey into real estate as a second career, transitioning from a corporate background while raising young children. Throughout the conversation, she speaks candidly about money mindset, evolving definitions of success, boundaries, and building a business that aligns with who you truly are.In this episode you will hear: [01:10] Shaleni shares how real estate became her second career after working in corporate medical and insurance roles, and what pushed her to finally take the leap.[13:05] A candid conversation about money mindset, scarcity, learning financial management in real estate, and using systems like Profit First to create stability.[16:35] The importance of boundaries, learning that not everything is urgent, and how slowing down can actually support long-term growth.[26:35] Practical and approachable tips for getting started with video and social media, including overcoming self-doubt and embracing imperfect action.[31:47] Shaleni shares why she created We Rise Collective after attending the Forward Event, describing the loneliness of real estate and her desire to create a supportive, in-person community.[33:40 ] She explains how her first We Rise event came together simply, without overthinking and why starting small removed pressure and fear around hosting events.[44:35] Shaleni emphasizes authenticity for women in real estate, challenging the idea that success must follow a specific hustle model or “shoulds.”[49:48] A powerful reflection on aligning income goals with how you want to feel, and why achieving financial success through methods you hate isn’t sustainable.[1:01:15] Her answer to the “one thing” agents should focus on: staying in touch with past clients and avoiding a transactional approach to real estate.[1:01:43] She explains her “surprise and delight” system for clients, including using onboarding forms to personalize thoughtful follow-ups and gifts.This episode is a reminder that success doesn’t have to look one way and that building a business you love starts with knowing yourself and staying connected to the people you serve.Connect with ShaleniInstagram: @soldbyshaleniCheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.Instagram: @chergoetz_Website: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/bybpodcastContact: [email protected] you to our Sponsors:Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.coEFV Legal @elenafavaroviana | efvlegal.caAmanda Walczyk | Saltbox Mortgages@saltboxmortgage_agentTuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this solo episode of Better Your Business, Cheryl Goetz shares how she created her perfect calendar to go from feeling scattered and anxious to focused, present, and aligned. Designed for realtors juggling both business and personal demands, Cher walks listeners through a step-by-step process to build a calendar that supports intentional growth—both personally and professionally. With a focus on mindset, boundaries, and practical strategies, this episode offers a real-world framework for creating a business that fuels your life, not drains it.In this episode you will hear: [00:50] Cher’s transformation from a reactionary, anxious schedule to one that brings calm, focus, and joy.[01:49] Why your mindset around time boundaries needs to shift before your calendar can truly work.[03:59] The “perfect month” planning exercise: organizing personal responsibilities, celebration prep, and time for future-you.[07:46] How to identify small steps that move you toward big personal goals like financial health or wellness.[08:49] Structuring your calendar for present business: showing up for active clients with built-in flexibility.[10:57] Future business planning: Cher’s Venn diagram approach to choosing marketing activities that feel good and attract aligned clients.[13:25] Systems-focused business development: identifying and improving backend processes (CRM, finances, client experience).[17:16] Weekly “Review + Preview” practice: how to reflect, follow up, and proactively plan for a smoother week.[25:30] Why narrowing your focus each month matters and how to adjust your calendar to better fit your energy, capacity, and priorities.Connect with Cher:Instagram: @chergoetz_Join the Better Your Business Membership / Get Resourced Mentioned: https://betteryourbusiness.thinkific.com/collectionsCheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.Instagram: @chergoetz_Website: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/bybpodcastContact: [email protected] you to our Sponsors:Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.coEFV Legal @elenafavaroviana | efvlegal.caAmanda Walczyk | Saltbox Mortgages@saltboxmortgage_agentTuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this episode of Better Your Business, Cher sits down with Tory Akene — one of the world’s first AI-certified real estate agents and a business coach with Kathleen Black International. Tory shares her unconventional journey into real estate, her passion for helping agents unlock the power of AI, and how she balances entrepreneurship with motherhood. With her signature blend of authenticity and strategic insight, Tory offers a wealth of practical advice for agents looking to grow their business with systems, intention, and creativity.In this episode you will hear: [01:45] Tory shares her journey from insurance claims to becoming a licensed agent during the pandemic.[03:40] How AI, when customized, can dramatically improve a realtor’s efficiency and output.[06:02] The importance of storing business information in ChatGPT to enhance performance and automation.[13:04] Real-world examples of using AI for custom clauses, listing relaunch strategies, and turning research into client communication.[16:38] The value of customizing ChatGPT to practice scripts, roleplay, and even adjust tone for different audiences.[20:20] How to improve ChatGPT outputs with one simple prompt: “How can you make this better?”[23:20] Why networking with other agents has been a powerful business growth strategy for Tory.[27:51] Tory opens up about the hardest season in her business which is balancing entrepreneurship with personal life changes.[30:47] The number one struggle she sees agents facing right now and the importance of narrowing down three core lead generation pillars.[34:34] Why agents shouldn’t expect business from friends and family unless they’ve intentionally nurtured those relationships.[38:30] Tory and Cher discuss intentional parenting while growing a business and the power of creating consistent connection routines.[43:40] Tory shares a current challenge finding an AI calling platform that sounds human and supports her lead outreach.[44:48] Her advice to women in real estate: hire a virtual assistant to help lighten the mental and operational load.[47:15] Shoutouts to women who’ve inspired her Stacey Prieur and Kathleen BlackConnect with Tory:Instagram: @myrealtortory Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.Instagram: @chergoetz_Website: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/bybpodcastContact: [email protected] you to our Sponsors:Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.coEFV Legal @elenafavaroviana | efvlegal.caAmanda Walczyk | Saltbox Mortgages@saltboxmortgage_agentTuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this reflective and solo episode, Cher Goetz shares powerful goal-setting strategies that go far beyond traditional metrics. Recorded just after hosting her first Better Your Business webinar, Cher walks listeners through the exact method she uses to set aligned goals based on how she wants to feel. This is a process that has helped her build a business that supports her life, not drains it. With real-life examples and a behind-the-scenes look at her personal and business planning, this episode offers Realtors a grounded, honest approach to creating goals that stick.In this episode you will hear: [01:40] Cher introduces her 7-step framework for building a sustainable real estate business, starting with setting clear goals rooted in emotion and impact.[04:52] Learn Cher’s “delegate, delete, reframe” method to intentionally release feelings or habits that no longer serve you.[07:00] Cher shares her 2025 goal to feel energized, which led her to hire a trainer and work toward doing one unassisted pull-up by year-end…mission accomplished![11:09] To feel more ease, Cher limited phone use with simple boundaries (e.g. no screen time before 7 a.m. or after 9 p.m.) and prioritized being present at home.[14:27] Her “dopamine menu” included quiet, joyful moments like reading, painting, dog walks, and sipping coffee, intentionally inserted into daily gaps.[18:33] She talks about auditing relationships, both personal and professional, to protect joy and surround herself with high-energy, values-aligned people.[26:12] She recaps her goal-setting process, encouraging listeners to identify feelings first, then actions, then schedule them creating real accountability.[28:02] Cher previews the full Better Your Business webinar replay, including how she sets income goals, attracts ideal clients, and builds marketing systems with ease.[32:04] Mindset takeaways: embrace imperfection, show up despite fear, and remember this - your imperfect effort will always outperform someone else’s inaction.[36:14] Encouragement to trust the process: what you put out will come back to you, especially when you lead with service, gratitude, and generosity.[38:35] Cher announces her new Better Your Business membership: weekly accountability calls, bite-sized lessons, and a supportive Realtor community.Connect with Cher:Better Your Business Webinar Replay: athomeco.myflodesk.com/ro4pihlm3xCheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.Instagram: @chergoetz_Website: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/bybpodcastContact: [email protected] you to our Sponsors:Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.coEFV Legal @elenafavaroviana | efvlegal.caAmanda Walczyk | Saltbox Mortgages@saltboxmortgage_agentTuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this episode of Better Your Business, Cher sits down with seasoned sales coach Kirsten Schmitke for a deep dive into the art of selling authentically. With over 15 years of experience helping entrepreneurs and executives increase revenue and deepen their impact, Kirsten shares practical mindset shifts, frameworks, and tools to help Realtors overcome the “ick” of sales and build trust-based client relationships. Together, they unpack how authenticity, emotional intelligence, and client-focused conversations can transform how Realtors approach selling and presentations.In this episode you will hear: [00:44] Kirsten introduces herself as a sales expert and coach and shares how her tech industry background shaped her approach to authentic selling.[02:18] Cher and Kirsten discuss the common discomfort Realtors feel with “selling themselves” and why reframing sales as service can remove the ick.[04:15] A mindset exercise to reframe negative associations with sales by identifying old beliefs and creating a new definition rooted in trust and transparency.[07:20] The “30 Results” exercise to shift focus from Realtor tasks to the results and emotions clients experience clarity, ease, confidence, and excitement.[15:47] How to turn the 30 results list into engaging marketing content, storytelling in listing presentations, and building deeper trust with clients. [20:16] Kirsten shares how oversharing features can overwhelm clients and shift focus back to what’s in it for them, clarity and emotional alignment wins.[25:20] The “three-question rule” for client meetings: ask before telling, uncover what matters, and let the client write your presentation for you.[34:05] Cher and Kirsten explore how leadership in real estate involves confidence, adaptability, and emotional check-ins to meet clients where they are.[39:08] The importance of flexibility in your sales process and client communication, and how checking in leads to better experiences and referrals.[50:54] Why letting go of “how” and leaning into belief, energy, and aligned action can help you reach your goals faster.Special Offer: Kirsten offers a free worksheet to help listeners connect with their next-level identity. DM her “Better Your Business” on Instagram to receive it.Connect with Kirsten:Instagram: @kirstenschmidtkeCheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.Instagram: @chergoetz_Website: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/bybpodcastContact: [email protected] you to our Sponsors:Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.coEFV Legal @elenafavaroviana | efvlegal.caAmanda Walczyk | Saltbox Mortgages@saltboxmortgage_agentTuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this episode of Better Your Business, Cher is joined by Eliz Akcagliyan to unpack the Reals Production Mastery event hosted by Amy Youngren and Real Brokerage. The two share honest and off-the-cuff reflections from a day filled with impactful speakers, strategy-packed panels, and mindset-shifting conversations. From platform leadership to AI tools and practical marketing tips, this recap dives into what resonated most and how Realtors can use these insights to grow a business that works for their life, not against it.In this episode you will hear: [03:24] First impressions of the event and Real CEO Tamir’s vision: building a brokerage for every type of agent, not just top producers.[04:49] Tamir’s mindset reminder: "The market doesn't control us; our habits and skills do."[13:19] Shifting your value proposition as tech evolves and focusing on connection, trust, and the human element.[28:30] Darren’s quadrant method for simplifying lead generation and the STAB content framework (Sell, Teach, About You, Behind The Scenes).[34:37] Steph’s standout panel insights: stay a little longer, prioritize people over transactions, and create touch points even outside buying/selling.[41:58] Andrea’s advice: tell the truth, set boundaries, and make decisions aligned with how you want to feel.[44:51] Avoid shiny object syndrome: choose mentors and systems that reflect the business you actually want.[56:07] Steph’s family story: "Take care of the people" is the key to longevity in business.[56:46] Real COO Jenna’s quote: “Improvement is better than delayed perfection.” Raise standards and serve exceptionally.[59:39] Leo AI resolves 25% of tickets; advisory board to ensure Canada-specific support at Real.[1:04:11] Emma Pace’s strategy: run $1/day video ads for visibility, engagement, and lead revival.[1:13:08] How to run co-hosted vendor events to gain high-value leads and mutual exposure.[1:16:48] Social media panel takeaways: green screen strategy, local business features, and just start posting.[1:23:12] Partnering with small businesses for mutually beneficial marketing.[1:26:07] Joe’s closing message: reverse engineer your lead gen based on the life and business you want to build.This recap is packed with reminders that success doesn’t come from hustle alone but from clarity, connection, consistency, and community. Connect with Eliz:Instagram: @e.a.realty Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.Instagram: @chergoetz_Website: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/bybpodcastContact: [email protected] you to our Sponsors:Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.coEFV Legal @elenafavaroviana | efvlegal.caAmanda Walczyk | Saltbox Mortgages@saltboxmortgage_agentTuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

Welcome back to the Better Your Business podcast! In this solo episode, Cher breaks down her go-to marketing formula that helps realtors attract aligned clients without burning out. Cheryl shares a step-by-step approach to content creation, designed to connect authentically, demonstrate expertise, and provide real value to your ideal audience. If you’ve ever struggled with what to post, how to show up online, or how to make your marketing actually work for your business, this episode will give you the structure and clarity to move forward with confidence.In this episode, you’ll hear:[01:00] Cher introduces her "value + proof + connection" marketing formula and how it can align your business with the right clients.[01:25] Value: How to provide helpful content that solves real problems your audience is facing, both real estate-related and personal.[03:31] Examples of solving client pain points like selling with kids or affording a down payment[13:00] Proof: How to show you're a competent and active realtor even without a pile of testimonials.[14:19] Tips for showcasing buyer needs, listings, and track records to boost trust and credibility.[17:58] Connection: Why personal stories, hobbies, causes, and everyday moments help your audience feel like they truly know you.[26:24] An example on how to turn this formula into content ideas, email lead magnets, and marketing systems that actually bring results.This episode is packed with actionable insights to help you build a business that reflects who you are and naturally attracts your dream clients.Connect with Cher:E-mail Newsletter: https://athomeco.myflodesk.com/bybpodcastInstagram: @chergoetz_Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.Instagram: @chergoetz_Website: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/bybpodcastContact: [email protected] you to our Sponsors:Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.coEFV Legal @elenafavaroviana | efvlegal.caAmanda Walczyk | Saltbox Mortgages@saltboxmortgage_agentTuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

Welcome back to the Better Your Business podcast! In today’s episode, Cheryl Goetz chats with award-winning realtor Sarah Donnelly, who shares how she built a thriving, relationship-focused real estate business from the ground up. From her early days as a young assistant to launching her own luxury brand, Sarah opens up about the behind-the-scenes systems, mindset shifts, and creative marketing that fuel her continued success. She also dives into setting boundaries, building a team, and the power of being service-first, even when you're just getting started.In this episode, you’ll hear:[04:05] Why starting as an assistant gave Sarah the foundation she needed to grow a confident, client-first real estate business. [10:55] How thoughtful, branded client gifting, from 9 gifts to 200+ became a core retention and referral strategy at BLVD. Realty Group.[15:12] The story behind Sarah’s listing video featuring a 93-year-old golfer, and how including clients in marketing builds emotional connection.[19:10] Why niching your brand doesn’t mean excluding people, and how Sarah’s luxury messaging still attracted a wide range of clients.[30:58] Sarah’s low-tech but highly effective systems using templates, guides, checklists, and Google Drive to stay organized and consistent.[37:09] Why community events are still a pillar in her business, and how she pivoted from large summits to intimate, high-touch client gatherings.[58:41] The best “sales strategy” Sarah swears by: Care deeply and be empathetic to other people’s needs. This will leave every client feeling seen and supported.Sarah Donnelly’s approach is proof that you don’t need to reinvent the wheel, you just need to lead with heart, execute with intention, and stay consistent. Whether it’s remembering a client’s kid’s name at the gym or showing up with a pie on their doorstep, her relationship-first mindset is what makes her unforgettable.Tune in for practical, heartfelt advice on building a business where luxury, service, and simplicity go hand in hand.Connect with Sarah:Instagram: @blvd.realtygroupWebsite: www.blvdrealtygroup.caCheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.Instagram: @chergoetz_Website: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/bybpodcastContact: [email protected] you to our Sponsors:Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.coEFV Legal @elenafavaroviana | efvlegal.caAmanda Walczyk | Saltbox Mortgages@saltboxmortgage_agentTuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

Welcome back to the Better Your Business podcast! In this solo episode, Cher dives into the four foundational C’s that shape her real estate business: clients, colleagues, community, and curiosity. What started as a response to a question about focus turned into a powerful framework that’s helped her build relationships, stand out in a crowded industry, and grow sustainably. Cher shares actionable examples, real conversations, and tangible ways to apply these pillars in your own business, without the burnout.In this episode, you’ll hear:[04:36] Why relationships with colleagues matter just as much as clients—and how they can shape your reputation, negotiation power, and referrals.[06:50] Cher’s breakdown of the 4 C’s— how clients, colleagues, community, and curiosity came together organically to define her business model.[11:02] How understanding your ideal client’s goals and frustrations, both in life and real estate, helps you create better content and deliver better service.[15:17] The power of simply complimenting another agent and how small gestures can lead to trust, smoother deals, and new opportunities.[18:21] A client’s candid reason for choosing Cher: “You’re so active in the community, there’s no way you’re out there screwing people over.”[26:50] How curiosity created a collaborative partnership with a mortgage agent that now includes events, retreats, and shared business growth.[32:20] Real-life client questions Cher asks, like “Why now?” or “How close is daycare?”, and how this curiosity-first approach leads to trust and better guidance.This episode is a reminder that building a great business doesn’t have to mean doing more, it means doing the right things with intention. By staying client-focused, collaborating generously, embedding in your community, and always leading with curiosity, you’ll build a business that not only grows, but feels good too.Tune in to explore the 4 C’s and find your own rhythm for real estate success.Connect with Cher:E-mail Newsletter: https://athomeco.myflodesk.com/bybpodcastInstagram: @chergoetz_Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.Instagram: @chergoetz_Website: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/bybpodcastContact: [email protected] you to our Sponsors:Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.coEFV Legal @elenafavaroviana | efvlegal.caAmanda Walczyk | Saltbox Mortgages@saltboxmortgage_agentTuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this episode of Better Your Business, Cheryl Goetz sits down with Audrey Bailey to explore how redefining success, leaning into rest, and embracing a softer sales approach helped her build a thriving real estate business. Audrey shares the mindset shifts, systems, and community connections that have allowed her to grow with ease—and increase her sales by 45% in 2024. For any realtor craving alignment over hustle, this conversation is a must-listen.In this episode, you’ll hear:[02:37] Audrey defines “soft sales” and explains why letting go of pressure-based tactics created more alignment—and better results.[05:01] How intentional, agenda-free coffee chats with local business owners organically turned into new business.[09:09] The story behind Audrey’s “village” and how building a network of trusted suppliers elevated both client experience and referral relationships.[17:30] Why scaling back on marketing and leaning into rest over the summer led to her highest-earning months of the year.[27:45] Audrey shares why she says no to misaligned clients—and how that opens space for ideal partnerships to come through.[31:06] Letting go of scripts: how showing up as herself brought more confidence, clarity, and ease to her business.[55:40] Behind Audrey’s twice-yearly magazine—part real estate, part mindset, part community—and how it's become a powerful touchpoint for clients.Whether you're a seasoned realtor or just starting out, Audrey's story is a powerful reminder that success doesn’t have to come from hustle—it can come from alignment, rest, and meaningful connection. Her approach proves that when you lead with generosity and trust, the business follows. Connect with Audrey:Instagram: @_explorethevillageWebsite: explorethevillage.caCheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.Instagram: @chergoetz_Website: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/bybpodcastContact: [email protected] you to our Sponsors:Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.coEFV Legal @elenafavaroviana | efvlegal.caAmanda Walczyk | Saltbox Mortgages@saltboxmortgage_agentTuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

Welcome to the Better Your Business podcast! In this very first solo episode, your host Cheryl “Cher” Goetz welcomes listeners to the podcast and opens up about her journey as a Realtor, educator, and community builder. From her early beginnings in her father’s home building business to creating a relationship-based real estate career, Cher shares candidly about the highs, lows, and lessons she’s learned along the way. She explains the heart behind the podcast name, the importance of running a business that fuels your life, and gives listeners a taste of what to expect from upcoming episodes. This introduction sets the stage with authenticity, humour, and practical wisdom for realtors looking to grow with ease and alignment.In this episode, you’ll hear:[00:42] Why Cher launched Better Your Business and her vision for the podcast.[02:08] Overcoming imposter syndrome and building a sustainable solo-agent business.[05:30] How the name Better Your Business came to be and the heart behind it.[14:50] How defining success shifted from “busyness” to creating joy, ease, and presence.[17:02] Attracting aligned clients by showing up authentically and setting clear boundaries.[21:57] The hardest seasons of business, from burnout to financial strain, and the mindset shifts that helped her through.[34:27] Unconventional marketing wins (like showing her messy home) and flops (paid ads).[37:52] What Cher does on the days she feels stuck, overwhelmed, or ready to give up.[41:17] Routines that support both life and business, from strength training to local events.[55:44] Ways to connect beyond the podcast: Instagram, masterminds, workshops, and retreats.Tune in to this uplifting kickoff episode to get to know Cher, her journey, and her vision for Better Your Business. Whether you’re a realtor just starting out or looking to refine your approach, you’ll find practical takeaways and inspiration to build a business that supports the life you want. Connect with Cher:E-mail Newsletter: https://athomeco.myflodesk.com/bybpodcastInstagram: @chergoetz_Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.Instagram: @chergoetz_Website: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/bybpodcastContact: [email protected] you to our Sponsors:Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.coEFV Legal @elenafavaroviana | efvlegal.caAmanda Walczyk | Saltbox Mortgages@saltboxmortgage_agentTuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f