E-Sampling and Online Marketing Coming to Doctors

Host: Bruce Japsen Guest: Donato Tramuto E-sampling is a new way of marketing drugs to physicians that's gaining momentum via the Internet. It's an approach that may reach more doctors and may prove to be more convenient to those who either don't like or don't want the traditional pharmaceutical industry pitches. Donato Tramuto, CEO and vice chairman of Physicians Interactive Holdings, tells the Chicago Tribune's Bruce Japsen about the trend emerging of marketing and applying business practices to doctors in a digital world online.