E016 - Why are Facebook / Instagram Ads so frustrating? It is a love-hate thing... PART 1

The world of paid traffic has changed significantly in the two years that I have been paying for Facebook and Instagram Ads through Meta. Many of us who utilise these platforms to get reach, visibility and customers had been frustrated with the performance and cost... and many of us jumped ship in 2021 with the Apple Privacy stuff. Listen in to what I think the issues are, but also why I continue to spend on the platform... for now. [PART 1] Do you know a Mum starting out in eCommerce, or perhaps they are a handmade business and really are overwhelmed at how to begin turning their hobby into a business? It could be beneficial for them to find some company in my experiences as they happen, day to day, in real-time. Please share this podcast with a friend, and leave a review from whatever podcast app you are listening on, so others have a better chance of finding me! This podcast is sponsored by one of my eCommerce stores www.theturtlejournal.com.au You can join my newsletter or send me an email at www.aussieecommercemum.com.au