E021 – The Power of Engaging Conference Audiences with Fundraising Activities with Kate Helder

  In 2016 I was invited to help the Mind Heart Connect Conference raise funds for charity. Through working closely with one of the co-founders, Kate Helder, we implemented engaging fundraising activities that raised over AUD$20,000 and lead to a deeper level of connection and meaning between attendees, sponsors and speakers. Tune into hear Kate and I discuss what we did and the incredible impacts and momentum this fundraising has given to Mind Heart Connect.   During our conversation we discuss: - The surprising journey Kate and Mind Heart Connect went through - The process we followed - from strategising to delivery at the conference - Kate's shift in perspective - from concerns about fundraising at events to becoming an advocate - How incorporating engaging fundraising activities can create deeper connections with attendees - The momentum and impact generating these funds has had for the business and projects they support.   About Kate Helder: Kate is a social entrepreneur with a genuine interest in health and wellbeing. With over 25 years experience in sales, marketing and project management, Kate is committed to create a greater awareness of the mind, body link and Emotional Freedom Techniques (Tapping), to the broader community. Founding Mind Heart Connect as a conference company in 2016, with business partner Dr Peta Stapleton, Kate’s vision was to establish a non-profit arm to the business. The Foundation provides education and training in trauma informed Clinical EFT* to support community leaders and those serving populations with the greatest need for emotional healing in Australia.   Kate's Links: Website - http://www.mindheartconnect.com/ Twitter - https://twitter.com/mindheartconnec Facebook - https://www.facebook.com/mindheartconnect Linkedin - https://www.linkedin.com/in/kate-helder-37830b12/ Instagram - https://www.instagram.com/mindheartconnect/ Other links - http://www.mindheartconnect.com/events/ and https://evidencebasedeft.com/   Give-to-Profit Resources Give-to-Profit Website - http://www.givetoprofit.com Give-to-Profit Fundraising Challenge - Give-to-Profit book: Amazon UK - http://bit.ly/givetoprofituk Amazon US - http://bit.ly/givetoprofitus The Book Depository - https://www.bookdepository.com/Give-Profit-Alisoun-Mackenzie/9780993075223?ref=grid-view&qid=1496676035747&sr=1-1 Facebook - https://www.facebook.com/givetoprofit/   Follow Alisoun Mackenzie Website - https://www.alisoun.com Facebook - https://www.facebook.com/alisounbusiness/ Twitter - https://twitter.com/AlisounMac / @AlisounMac LinkedIn - https://www.linkedin.com/in/alisounmackenzie/ Heartatude Book - http://bit.ly/heartatude   © Alisoun Mackenzie 2018