E1: Caley-Rae Pavillard (ShopMy)
from Transaction Layer Hosted by Blake Saunders
ShopMy is rethinking influencer marketing and VP of Creators Caley Pavillard breaks down how. We talk about creators evolving into performance-driven partners through affiliate tech, detailed analytics, and emerging AI, and why social commerce is now a must-have growth channel for consumer brands.
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Frequently asked questions
How long is this episode of Transaction Layer?
This episode is 22 minutes long.
When was this Transaction Layer episode published?
This episode was published on May 15, 2025.
Can I download this Transaction Layer episode?
Yes. Use the download control on the episode player to save the publisher-provided media file.