E10 | "Create A Lifestyle Business" - Peter Odle

This week we unwind at the National Yacht Club in Toronto and chat with Peter Odle, Founder of Urban Expeditions and The Urban Guide. Peter shares his unique career path discussing how he found a way to blend his interest and care for people with his fascination and passion for the outdoors.  His journey, drive and capacity for care combined with his values and passion has led him to become a successful and talented entrepreneur, creating unique tourism experiences rooted in learning and sharing cultural narratives. Join us as we make waves discussing the landscape of change in cities and how connecting people with the narratives and understanding of local communities’ perspectives enhance tourism experiences. From industry pivots to recognizing changing consumer behaviour, we discuss tourism and travel and where the direction of the tourism industry is headed, while considering how pursuing stability stifles growth and the creation new experiences. Tune in and find out why Peter has no reservation.