E103: How Sales Leaders Can Set Up Their Teams for Trade Sales Growth and Results in the Year Ahead: Sales, Leadership, Trade

In this episode of Stronger Sales Teams, Ben Wright explores the strategies and techniques behind building exceptional B2B sales teams. Ben shares a powerful framework for developing sales teams based on behavioural change, strategic goal setting, and performance assessment. His discussion outlines how this systematic approach can guide sales managers and their teams through a transformative journey. By employing the team step model, which includes strategy, energy, and talent, sales leaders can align and elevate their teams’ behaviours, resulting in sustained improvements in sales performance and overall business outcomes.Key Takeaways:The initial focus on behavior development is crucial for setting a stable foundation for sales team growth.The team step model helps refine strategy, energy, and talent, aligning behaviors effectively.Thorough strategic goal-setting should follow behavioral adjustments to ensure successful sales outcomes.Allow 12-18 months for transformative growth in a sales team, requiring patience and structured planning.Consistent measurement of actions and outcomes is vital for sustaining team growth and ensuring alignment with goals.Time Stamps: 0:00 Intro1:03 Evolution of the Growth Program2:28 Expected Growth Appearance in Our Teams3:31 Behaviours6:14 Team Step Model11:58 Rolling Out Strategic Plans16:05 Actions and Results19:30 Wrap Up21:38 Health and Fitness Tip22:54 OutroRate, Review, & Follow If you’re liking what you’re hearing, make sure you ‘follow’ the show wherever you listen to your podcasts…so you never miss an episode! I’d also love to hear what you think, so drop us a review after you close that next deal…tell me what you’re liking, and what you want more of so I can look to cover it in a future episode.