E103: Talking the Marriage of Digital & Direct Mail Marketing Automation w/ Dennis Kelly, Postalytics - At the Coalface Podcast - 4 November 2021

Dennis is the Founder of CEO of Postalytics - https://www.postalytics.com Postalytics is a SaaS direct mail marketing automation platform - think of it like Klaviyo but for direct (physical) mail Postalytics brings the power of segmentation, marketing automation, workflows and sending to an easy to use SaaS direct mail marketing automation platform for brands Merchants can use the Postalytics interface to create direct mail workflows and campaigns, designate target recipient groups/segments and trigger off the printing and mailing functions, with end to end trackability right from the Postalytics platform In this episode, Jason and Dennis discuss how brands can leverage direct mail, automation and mail analytics to dramatically improve their brand experience and achieve messaging cut through that rivals email