THE ECOMMERCE EDGE Podcast with Jason Greenwood

📦 In this special episode of the Pod, Jason guests on The Clicks to Customers Podcast Hosted by John Horn - CEO of StubGroup - https://stubgroup.com📦 This episode originally aired in July of 2025 - https://www.youtube.com/watch?v=9F82WBkuZ7A📦 Thanks for hosting us John!Episode SummaryIn this episode of the Clicks to Customers podcast, host John Horn sits down with Jason Greenwood, founder of Greenwood Consulting and a 25-year eCommerce veteran.Jason shares why he decided to quadruple-down on the massive "blue ocean" space of B2B eCommerce.They dive deep into the unique friction points traditional manufacturers and distributors face, how to turn resistant sales teams into big game hunters, and why not every business model can—or should—be automated.Key TakeawaysThe B2B Blue Ocean: Unlike retail (B2C), where 98% of brands are online, 40% to 60% of B2B manufacturers and distributors still lack meaningful digital commerce channels.Overcoming Internal Friction: Transitioning an analog family business to digital often faces severe pushback from sales teams who fear commission loss or job displacement.Sales Rep Superpowers: Digital tools shouldn't replace field reps; they should eliminate low-value admin tasks (which consume 20% to 60% of their day) and give them data intelligence to hunt "whale" accounts.The Scalability Rule: If your business model is 100% bespoke with zero repeatable components, it cannot be scaled or effectively serviced via traditional end-to-end e-commerce.Timestamps[00:00:00] – Welcome back to Clicks to Customers & meeting Jason Greenwood[00:01:11] – Jason’s 25-year journey: From selling memory cards in New Zealand to consulting in Mexico[00:02:58] – Why Jason pivoted to specialize entirely in the nascent B2B e-commerce space[00:06:55] – Grafting digital DNA onto traditional, second- and third-generation family businesses[00:08:48] – Market pressures: How the buy-side is forcing sellers to adopt punch-out, EDI, and digital portals[00:11:55] – What separates high performers: Visionary leadership vs. "convince me" mindsets[00:14:40] – Aligning incentives: Becoming channel-agnostic so sales reps don't revolt[00:18:55] – How to pitch digital transformation directly to resistant field sales teams[00:21:40] – Giving sales reps "superpowers" through rich behavioral data and unlockable accounts[00:24:40] – Expanding revenue with existing accounts: Quick quoting and application-level merchandising[00:30:55] – When e-commerce fails: A real-world example of a bespoke business that couldn't be automated[00:36:30] – Who Greenwood Consulting serves: The ideal B2B merchant profile and the expansion into platform/vendor spaces

In this episode, host Jason Greenwood catches up with longtime industry friend, eCommerce veteran, and retail consultant Laura Doonin. Back together after more than 15 years together in the same eCommerce orbit, Jason and Laura dive deep into the cultural shifts between global markets, the realities of navigating the mid-market retail crunch, and how operational AI is changing the playbook for modern brands.The Mid-Market Crunch: Brands with sub-100 store footprints are struggling the most to adapt to social commerce and strategic experimentation. Operational AI is the Real Unlock: While front-end tools get the hype, the true ROI for brands right now is in back-of-house operational AI—streamlining trade packs, marketing, and supply chain logistics. The Wholesale Revival: D2C brands that avoid wholesale to "own the customer" face sky-high acquisition costs; strategic wholesale and global distribution partners are critical to de-risking retail businesses. Centralized Decision-Making: Mid-market retail needs to shed decentralized, fragmented decision-making structures to stay agile and accountable. [00:00:00] – The 15-Year eCommerce OrbitJason and Laura reflect on their history together, spanning back to 2011 across eBay, Magento, PayPal, and agency life in Australia. [00:05:40] – Inclusivity in eCommerce vs. Traditional ITA look at how the eCommerce sector operates as an ecumenical, welcoming space for diverse backgrounds compared to legacy tech. [00:10:40] – Global Mindsets: North America vs. ANZ vs. EuropeContrasting the risk-averse nature of European and ANZ markets with the rapid "fail fast, trial fast" energy of American retail. [00:12:40] – Navigating the Mid-Market Retail StruggleLaura explains why 50M to 200M revenue brands are feeling the pinch and why they need "last-mile strategy" and execution from agencies rather than high-level consulting. [00:20:00] – Entering the Gateway of Operational AIWhy the most powerful corporate use case for AI right now isn't front-end customer experiences, but audit-driven, back-of-house operational restructuring. [00:32:00] – The Shadow IT & AI Security RiskThe dangers of fragmented AI usage across employee private accounts and the urgent need for corporate compliance frameworks. [00:34:30] – AI Productivity Unlocks for Solo ConsultantsJason shares how tools like Manus and automated gap analysis give solo operators the capabilities of junior analyst teams. [00:40:30] – The D2C Reluctance to Embrace Strategic WholesaleAn analysis of why pure-play D2C models break post-COVID and why wholesale net margins often match retail margins due to rising CAC, logistics, and retail rents. [00:48:00] – The Reality of Expanding into ChinaA sobering breakdown of consumer expectations in the Chinese market, including staggering 75% return rates and completely different business models. [00:50:45] – Centralized vs. Decentralized Brand LeadershipWhy modern brands get stuck in quicksand when decision-making passes through too many hands, and the need to streamline accountability. [01:02:40] – Bridging the Gap in Independent ConsultingLaura outlines her vision for building a boutique management consultancy that delivers end-to-end execution strategies without the bloat of the "Big Four". [01:08:20] – Guest Question: Jason's Geographic & Professional ShiftLaura turns the mic on Jason to ask how moving away from the ANZ market and reducing his personal overhead gave him the ultimate freedom to speak bluntly to global clients.THE ECOMMERCE EDGE Podcast Home⁠

Cracking the Code on Dynamic Pricing with Nabeel Siddiqui, Founder & CEO of PricePerfect - https://priceperfect.aiEpisode SummaryWhy is pricing the most powerful yet underutilized lever in eCommerce?In this episode, we sit down with Nabeel Siddiqui, founder of PricePerfect to explore how data science and reinforcement learning are revolutionizing pricing strategies for small-to-medium businesses (SMBs). Nabeel shares his journey from a hedge fund quant developer to a strategy consultant, and ultimately, an AI pioneer. We break down the four traditional stages of "pricing puberty," discuss why basic competitor matching might be killing your margins, and dive into the massive greenfield opportunities waiting in the B2B eCommerce space. The Power of 1%: A McKinsey study shows that just a 1% improvement in pricing can drive an average 11% boost in overall profits. Moving Beyond "Pricing Puberty": Most companies transition through cost-plus, competitor matching, value-based pricing, and A/B testing before realizing they need automated AI tooling to handle real-world market dynamics. Reinforcement Learning is the Game Changer: True dynamic pricing requires "intelligent perturbation"—small, automated price adjustments up and down outside of standard holiday cycles to gather rich data signal. B2B vs. B2C Realities: While retail pricing focuses heavily on Key Value Items (KVIs) and conversion rates, B2B pricing is infinitely more complex, highly opaque, and ultimately driven at the individual customer/buyer level. Nabeel outlines his unconventional path into the eCommerce world, starting as a quantitative developer in a hedge fund before pivoting to management consulting and big data implementations after the 2008 subprime crisis. A look at how dynamic pricing evolved from simple competitor scraping and shipping math to Amazon's sophisticated one-to-one individual SKU and user-level optimization models. Nabeel breaks down the common techniques merchants outgrow:Cost-plus pricing (ignores customer and market context). Competitor matching (treats your brand as a pure commodity). Value-based pricing (theoretically sound, but value shifts constantly). A/B testing (fails to account for time-based market movements in smaller sample sizes). Why Moksha AI couples its "Smart Pricing" tool, Price Perfect, with hand-held services like quarterly pricing workshops rather than just operating as a standard hands-off SaaS platform. The origin story of Moksha AI's free Shopify app, Bill or Bleed, which calculates exactly how much inflation or tariff-driven cost increases a merchant should pass to the customer vs. absorb internally. An in-depth look at why B2B pricing models can't rely on retail tactics like Known Value Items (KVIs) due to custom customer-level price lists, fewer data points, and highly opaque market behaviors. Nabeel maps out the strategic future for Moksha AI, including deeper bilateral integrations with inventory platforms for markdown management, and tracking alternate data on emerging platforms like TikTok Shop. Nabeel asks Jason why he chose to focus entirely on B2B consultancy. Jason breaks down why the ERP-driven, highly heterogeneous, and massively underserved nature of B2B tech stacks makes it the ultimate blue ocean for digital transformation. Website: PricePerfect.aiNabeel Siddiqui on LinkedIn: Connect with Nabeel (Drop him a message to talk all things pricing strategy!) Key Takeaways, Timestamps & Chapter Markers[00:00] – From Quant Dev to eCommerce Innovator[00:04] – The Evolution of Dynamic Pricing[00:06] – The Four Stages of "Pricing Puberty"[00:10] – How Moksha AI and PricePerfect Differ[00:14] – Bill or Bleed: Protecting Profit When Input Costs Rise[00:19] – The Distinct Textbooks of Retail vs. B2B Pricing[00:25] – Upstream, Downstream, and Omnichannel Horizons[00:35] – Flipping the Script: The Allure of B2B Complexity⁠THE ECOMMERCE EDGE Podcast Home⁠

📦 Sanya is the Co-Founder & Director of Innovation & Client Success at illuminise - https://www.illuminise.com📦 illuminise is an eCommerce strategic and development partner for manufacturers, distributors and trade brands, helping turn complex, disconnected systems into high-performing, revenue-driving platforms📦 illuminise stabilises complex Magento and Adobe Commerce platforms, integrates ERP and operational systems properly and gives supplier teams the confidence to scale faster with less risk📦 In this episode, Jason & Sanya discuss:- B2B Buyers Are Now Millennials. Is Your eCommerce Experience Still Living in 1995?- The Hidden Risk Killing B2B Businesses: Tribal Knowledge, Legacy Sales Reps & the Digital Gap- From Transactional to Relational: How to Build a B2B eCommerce Experience Buyers Actually Love- Your Customers Shouldn't Have to Change Their Behaviour to Buy From You- 17 Years in the Dark: How illuminise Finally Showed Up📦 THE ECOMMERCE EDGE Podcast Home - https://www.greenwoodconsulting.net/podcastEnjoy!

🎓 Danny is the Founder of Reddireach - https://www.reddireach.com🎓 Reddireach gets your brand mentioned on Reddit so ChatGPT, Perplexity, and Google AI recommend you to customers🎓 Danny was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast where we regularly feature 'Guest Mentors' to talk about their own areas of expertise🎓 THE ECOMMERCE EDGE Podcast Home - https://www.greenwoodconsulting.net/podcastEnjoy!

💡 Simon is the CEO of Syndigo - https://syndigo.com💡 Syndigo is a leader in PXM, MDM, and PIM, providing AI-native data management product experiences for brands, retailers, and their customers💡 With an extensive integrated network of content distribution, Syndigo is the single solution for the journey to data confidence and success💡 Whether an enterprise needs to establish a “single source of data truth” within the organization or distribute it to an external network for more efficient commerce, Syndigo is the partner to make it happen💡 Syndigo and its end to end product data management solutions help turn moments of friction into the confidence to buy💡 In this episode Jason & Simon discuss what's next in the product data management world, particularly with AI now driving real business value for brands💡 THE ECOMMERCE EDGE Podcast Home - https://www.greenwoodconsulting.net/podcastEnjoy!

📦 In this special episode of the Pod, Jason guests on a Smart Solutions Webinar📦 This webinar originally aired in November of 2025📦 Thanks for hosting us Smart Solutions!Enjoy!

🎓 Oana is the Founder of BrndOS - https://brndos.io🎓 BrndOS is the Brand IP Operating System and it turns heritage, trademarks, brand codes, and archive assets into a system leadership can read, use, and act on🎓 Oana was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 We regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!

💡 Angelo https://www.linkedin.com/in/angelo-coletta is the Founder & CEO of Zakeke - https://www.zakeke.com💡 Zakeke innovates how customers experience your products while simplifying operations at scale💡 Zakeke is a powerful AI platform for D2C brands and manufacturers that connects 3D, customization and virtual try-on experiences with automated workflows and streamlined operations💡 Zakeke works with all eCommerce platforms💡 In this episode Jason & Angelo discuss how visual commerce is a true differentiator for brands that embrace itEnjoy!

📦 In this special episode of the Pod, Jason guests on a B2B focused Growave Webinar - https://www.growave.io/events📦 This webinar originally aired in April of 2025 and featured Jason, Derek Booth from Justuno, Simon Blake from Velstar and was hosted by Joe Fox from Growave📦 Thanks for hosting us Growave!Enjoy!

🎓 Michael is the Founder of Michael Kleinmann Strategic Consulting - https://www.mkinc.com🎓 Michael Kleinmann Strategic Consulting partners with ambitious D2C and subscription brands on Shopify - where operational depth, strategic clarity and sustainable scale matter more than hype🎓 Michael was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from ⁠Jason's eCommerce Q&A's - ⁠⁠⁠⁠⁠https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood⁠⁠⁠⁠⁠🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!

💡 Charlie is the CEO of Apiworx - https://apiworx.com 💡 Apiworx delivers commerce operations that just run💡 Apiworx runs the integrations that connect your storefronts, marketplaces, EDI partners, and ERP - monitored by a named team, fixed before you notice💡 Apiworx IS managed automation for eCommerce brands💡 In this episode Jason & Charlie discuss how mission critical enterprise integration is in eCommerce businesses and we explore if/how these can be replaced by AI or notEnjoy!

📦 Peter is the Chief Product Officer (CPO) at Coveo - https://www.coveo.com📦 Coveo is an eCommerce AI-Search & Conversational Discovery platform built for enterprise ROI📦 Coveo turns every shopper’s intent into conversions, and every customer question into clarity📦 Coveo is AI-Search that turns your data into relevant, profitable generative experiences📦 In this episode, Jason & Peter discuss the changing expectations of AI product & information discovery and how merchants must adapt to stay relevant todayEnjoy!

🎓 Cem is the Co-Founder & CMO of Harucon Ventures - https://harucon-ventures.com🎓 Harucon Ventures is a growth partner for ambitious eCommerce brands that want predictable profitability, not just more clicks🎓 Cem was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from ⁠Jason's eCommerce Q&A's - ⁠⁠⁠⁠⁠https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood⁠⁠⁠⁠⁠🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!

💡 Andy is the CEO of Expandly - https://expandly.com💡 Expandly means global eCommerce expansion made easy💡 Expandly helps merchants scale into new markets faster, safer, and more profitably; with everything managed in one expert-led platform💡 Expandly handles: Country Tax and VAT expertise, Product / label compliance, EPR & Responsible Person service, Multi-language online marketplace listings, Fulfillment and logistics across international warehouses, Centralised order processing and sales reporting, Real-time stock visibility and control, Cost-effective global shipping and customs and more💡 With just one click, unlock new territories, let Expandly handle the boring bits, and start benefitting from sales overseas💡 In this episode Jason & Andy discuss the complexities of cross-border eCommerce and how Expandly was purpose built to enable it with easeEnjoy!

📦 Shawn is the Founder & CEO of Matterhaul - https://www.matterhaul.com📦 Matterhaul is the workflow layer your ERP was never built to be📦 Matterhaul puts AI at the HEART of B2B operations📦 Matterhaul connects your existing systems and deploys AI across quoting, order entry, and procurement - LIVE in under a week📦 Matterhaul is the one place to run the work: Describe rules in plain English & Matterhaul drafts concrete steps you can review and publish. When those rules fire, work lands in one queue. Your team handles it with AI prep, or an agent runs the full task.📦 In this episode, Jason & Shawn discuss how purpose built AI agents can now automate almost all sales, operational & financial tasks inside a B2B operationEnjoy!

🎓 Julie is the Co-Founder & Senior Director of Public Relations of Mabel's Labels - https://mabelslabels.com🎓 Mabel's Labels is an 8 figure pure play online children's label manufacturer & DTC retailer based in Ontario Canada🎓 Mabel's Labels was acquired by Avery/CCL in 2016 for approximately $12 million🎓 Julie was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from ⁠Jason's eCommerce Q&A's - ⁠⁠⁠⁠⁠https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood⁠⁠⁠⁠⁠🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!

💡 Marshall is the Founder and CEO of IoniaPay - https://www.ioniapay.com💡 IoniaPay is the future of payment processing💡 IoniaPay helps merchants to get paid faster, with lower costs and eliminate risk💡 IoniaPay delivers new payment infrastructure that moves money in real time, eliminates fraud risk and gives businesses full control over how payments are processed💡 In this episode Jason & Marshall discuss how and why legacy payments infrastructure is broken and how IoniaPay is building solutions to fix itEnjoy!

📦 In this special episode of the Pod, Jason guests on the Varato Podcast with host Matt Harris📦 This episode originally aired in February 2025 - https://www.youtube.com/watch?v=nVBiKS9KsQY📦 Thanks for hosting me Matt!Enjoy!

🎓 Todd is the Executive Creative Director/Founder of Pinwheel Content, Inc. - https://www.pinwheelagency.com🎓 Pinwheel is a creative agency that works with marketing leaders to establish the foundation, build a system, set a strategy, develop a plan, and methodically execute to deliver the numbers needed to brighten the CEO’s day🎓 Todd was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from ⁠Jason's eCommerce Q&A's - ⁠⁠⁠⁠⁠https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood⁠⁠⁠⁠⁠🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!

💡 Jayashree is the Co-Founder of atronous.ai - https://atronous.ai💡 atronous.ai generates verified, channel-ready product data from any source💡 The result is structured product intelligence that powers enterprise systems, search, recommendations, and AI enabled commerce💡 atronous.ai extracts from any source, generates missing attributes with AI, and delivers verified, marketplace-ready product data to your PIM and downstream systems in minutes💡 atronous.ai is an AI-native platform powering product data for human shoppers and agentic AI agents💡 In this episode Jason & Jayashree discuss the challenge of product data enrichment at scale and how brands can leverage AI powered tools to helpEnjoy!

📦 In this special episode of the Pod, Jason guests on the Pulse Podcast by Intuji with host Julian Wallis - https://www.youtube.com/@pulsebyintuji/videos📦 This episode originally aired in February 2025 - https://www.youtube.com/watch?v=dtfkDQkN-HI📦 Thanks for hosting me Julian!Enjoy!

🎓 In this special episode of the Pod, Jason guests on the Connex Podcast with Joseph Anderson - https://www.youtube.com/@connexecommerce/videos🎓 This episode originally aired in Match 2026 - https://www.youtube.com/watch?v=QA40-rvibLs🎓 Thanks for hosting me Joseph!Enjoy!

💡 Rod is the CMO of Minty - https://www.minty.com💡 Minty is an AI powered digital shopping companion💡 Minty helps shoppers save money, discover deals, and shop smarter all across the internet💡 Minty is not just another browser extension - Minty helps shoppers discover new brands and save at the most popular stores💡 For brands, Minty connects affiliates, agencies, and technology partners with high-intent shoppers, helping brands drive incremental revenue and conversions through a performance-based platform💡 In this episode Jason & Rod discuss how savvy digital shoppers have evolved and what brands can do about it to aid in discovery and stickinessEnjoy!

🎓 John is the Founder of UVP Solutions - https://www.uvpsolutions.com🎓 UVP Solutions equips businesses to define what makes them unique, align marketing and sales, and build growth-enabled organizations that endure🎓 John was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from ⁠Jason's eCommerce Q&A's - ⁠⁠⁠⁠⁠https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood⁠⁠⁠⁠⁠🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!

💡 Trevor is the CEO of i-Genie - https://i-genie.ai💡 i-Genie provides Augmented Intelligence For Brand Equity, Market Research, Trend Spotting, Product Innovation and Consumer Insights, without Surveys Or Focus Groups💡 Over 70% of marketing budgets have shifted to digital, i-Genie shifts your consumer insights data engine to be digital first💡 In a time-pressured world, i-Genie goes where consumers are already talking and acting to unearth deep insights but passively instead of subjecting consumers through long surveys or focus groups💡 In this episode Jason & Trevor discuss how consumer surveys often miss nuanced consumer insights Enjoy!

📦 Kerry is the President & COO of Bluemeteor - https://bluemeteor.com📦 Bluemeteor is the All-in-One AI-Powered Platform for Product Content Excellence📦 Bluemeteor is an AI first PIM, DAM & MDM solution📦 Bluemeteor is a unified platform for acquiring, creating, optimizing, and distributing product content, including digital assets, for a single source of product content📦 Bluemeteor has a special focus on PIM capabilities specifically designed for for manufacturers & distributors📦 In this episode, Jason & Kerry discuss the unique PIM needs of B2B suppliers and how they solve for those with BluemeteorEnjoy!

🎓 Brook is the CEO & Managing Partner of Mason Interactive - https://masoninteractive.com🎓 Mason Interactive is a Performance Marketing agency with offices in New York City, and Charlotte, North Carolina🎓 Brook was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from ⁠Jason's eCommerce Q&A's - ⁠⁠⁠⁠⁠https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood⁠⁠⁠⁠⁠🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!

💡 Omar is the CEO of Logicbroker - https://logicbroker.com💡 Logicbroker is The Agentic Commerce Orchestration Engine💡 Logicbroker helps brands to connect once to sell everywhere that matters: traditional channels like Amazon and Best Buy, plus through emerging AI agents like ChatGPT and Perplexity💡 Logicbroker is the single pane of glass for your entire commerce ecosystem💡 Logicbroker help brands monitor and manage their entire commerce operation, from supplier performance to order fulfillment, through one unified platform with real-time visibility across every partner, transaction, and exception which ultimately transforms complexity into control💡 In this episode Jason & Omar discuss the challenge of channel sprawl and complexity and what brands should do about it to remain nimble, flexible and efficient in the processEnjoy!

📦 Alex is the Founder & CEO of Continuum AI - https://gocontinuum.ai📦 Continuum is an AI first SaaS platform that provides AI Agents for B2B Returns & Warranty Processing📦 Continuum was designed for Distributors & Manufacturers, because humans should be focused on high-value activities.📦 Continuum solves for the most complex & costly transactions for distributors and manufacturers and the most painful for customers📦 Continuum believes that managing claims and returns is manual work and it replaces all that manual work with smart AI agents that can handle the complex workflows associated with B2B returns management📦 In this episode, Jason & Alex discuss how Continuum came to be and why they decided to focus on B2B returns, instead of the generally simpler B2C/DTC returns processEnjoy!

🎓 Natasha is the Founder & CEO of CEO of Select Auto Parts & Sales Inc. - https://selectautopartsmilwaukee.com🎓 She is also an AI Consultant & Speaker and founder of Alitura Group, an AI consultancy - https://alituragroup.com🎓 Natasha was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from ⁠Jason's eCommerce Q&A's - ⁠⁠⁠⁠⁠https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood⁠⁠⁠⁠⁠🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!

💡 Adam is the Founder & CEO of Pentane - https://www.pentane.com💡 Pentane helps eCommerce brands answer one essential question: "Did I make money today?"💡 Shopify shows revenue. Your ad platforms show ROAS. Neither one tells you if you actually made money today. Pentane does, then tells you what to do next.💡 Pentane helps keep business operators from drowning in spreadsheets when analyzing their business performance💡 Pentane connects marketing performance with financial performance to provide unique, actionable insights to operators💡 In this episode Jason & Adam discuss where the most common blind spots exist for eCommerce operators and how to eliminate them with clarity and confidenceEnjoy!

📦 Denis is the Founder & CEO of Uncap - https://www.uncap.com📦 Uncap is a specialist B2B focused Shopify development agency📦 Uncap are also Shopify app developers📦 Uncap are currently building a suite of B2B applications designed to work seamlessly with Shopify to add advanced B2B functionality such as CRM, CPQ (Configure/Price/Quote), CLM (customer lifecycle management) and more!📦 In this episode, Jason & Denis discuss where Shopify sits today in terms of B2B capabilities, key functional gaps and what Denis thinks the future of B2B on Shopify looks likeEnjoy!

🎓 Tarkan is a DTC specialist brand strategist and founder of the Blue Ocean Consultancy - https://www.tarkansalar.com🎓 Blue Ocean Consultancy is a DTC consultancy that helps brands leverage their proprietary 80/20 Profit AI 'Profit Decision Engine' to help identify and focus exclusively on high-demand products🎓 Tarkan was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from ⁠Jason's eCommerce Q&A's - ⁠⁠⁠⁠⁠https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood⁠⁠⁠⁠⁠🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!

💡 Mike is the Co-Founder of SiteVibes - https://sitevibes.com💡 SiteVibes is a SaaS platform that helps brands with AI powered eCommerce retention and engagement, in one platform💡 SiteVibes turns first-time buyers into lifelong customers with a fully connected, AI powered platform that brings loyalty, reviews, email marketing, and social proof together under one technical roof💡 SiteVibes helps brands personalize every interaction and build stronger relationships that grow customer value over time💡 In this episode Jason & Mike discuss the challenges of customer experience personalization as brands scale and how they can best address itEnjoy!

📦 Bret is the eCommerce Product Manager at BradyPLUS - https://www.bradyplus.com📦 BradyPLUS is a B2B wholesale Distributor operating in the JanSan, foodservice, and industrial packaging markets📦 BradyPLUS' aim is to offer the Most Compelling Offering of Products + Brands, Expert Advice and Exceptional Customer Experience📦 In this episode, Jason & Bret discuss how B2B organizations act differently and better when they treat (especially digital) customer experiences as products to be built for their customer's benefitEnjoy!

🎓 Yonah is the Founder & CEO of The Growth Lab - https://www.thegrowthlab.co🎓 The Growth Lab is the home of Amazon Growth Lab and other specialist agencies behind the profitable growth of hundreds of brands on Amazon, TikTok, and Walmart🎓 Yonah was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from ⁠Jason's eCommerce Q&A's - ⁠⁠⁠⁠⁠https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood⁠⁠⁠⁠⁠🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!

💡 Stephanie is the Director of Business Development, ANZ + SEA at TransPerfect - https://www.transperfect.com💡 TransPerfect helps brands reach their audience with impactful in-language experiences that drive results💡 TransPerfect guides brands from planning through execution to measurement, combining services, technology, consulting, and industry expertise💡 TransPerfect can work with any business - no matter the region, country, or audience💡 TransPerfect provides Global Content Solutions for Retail & eCommerce with localized content capabilities in over 200 languages💡 In this episode Jason & Stephanie discuss how critical it is to localize your content, even if you only operate in one region or marketEnjoy!

📦 Stacy is the VP, Global Digital Commerce at SureWerx - https://surewerx.com📦 SureWerx is a leading manufacturer & supplier of professional tool, equipment and safety products for workers📦 SureWerx markets its products globally under the JET®, Strongarm®, ITC®, STARTECH®, Pioneer®, Ranpro®, PeakWorks®, Jackson Safety®, Sellstrom®, American Forge & Foundry®, PeakWorks®, Sellstrom®, FSI (featuring Avenger & Nautilus), K1®, Due North® MegaComfort, Neos, and ADA Solutions brands📦 SureWerx offers access to its brands through its partner distributor network servicing the industrial, construction, safety, and automotive aftermarket in North America & Europe📦 In this episode, Jason & Stacy discuss her journey from retail to B2B and how others can take advantage of the same opportunityEnjoy!

🎓 Carrington is the Founder of Prospect Street Studio - https://www.prospectstreetstudio.com🎓 Prospect Street gives eCommerce brands product photography, rooted in strategy, built for sales🎓 Carrington was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from ⁠Jason's eCommerce Q&A's - ⁠⁠⁠⁠⁠https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood⁠⁠⁠⁠⁠🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!

💡 Chris is the Founder of AdIQ - https://www.adiq.ai💡 AdIQ helps brands Generate Winning Static Ads In Seconds With AI💡 AdIQ leverages proven creative frameworks to scale DTC performance instantly💡 AdIQ turns simple text prompts into high-converting static assets using the AdIQ creative intelligence engine.💡 AdIQ is an AI-powered platform designed to help brands scale their creative output to optimize campaign performance using their Optimize, Improve & Accelerate modules💡 In this episode Jason & Chris discuss how creative intelligence & insights are often the missing pieces for ultimate digital ad performanceEnjoy!

📦 Chris is the Co-Founder of Surpass Solutions - https://surpass.biz📦 Surpass provides fully managed Agentic EDI, Integrated & Automated📦 Surpass offers cutting-edge data solutions that go beyond traditional electronic data interchange (EDI) approaches 📦 Surpass makes EDI EASY for manufacturers and distributors that are looking for an end-to-end white glove solution📦 In this episode, Jason & Chris discuss how and why EDI is still a mainstay of B2B transactions and how/why it is being modernized and disrupted by Agentic AIEnjoy!

🎓 Shamir is the Co-Founder, Managing Director & Chief Strategist at Smart Panda Labs - https://smartpandalabs.com🎓 Smart Panda Labs helps legacy B2C enterprises create post-click experiences that turn browsers into buyers and customers into fans🎓 Shamir was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from ⁠Jason's eCommerce Q&A's - ⁠⁠⁠⁠⁠https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood⁠⁠⁠⁠⁠🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!

💡 Tom is the CEO of L3NS AI - https://www.l3ns.ai💡 L3NS AI is an AI Marketing Co-Pilot that helps SaaS vendors get more customers on Auto-Pilot💡 L3NS AI also helps eCommerce and info product merchants sell more, faster, using the best playbooks from some of the best marketers in the world💡 L3NS AI helps marketers save +100h/week on Ads, Influencers, Content & more!💡 L3NS AI is the ultimate AI Product Marketing engine💡 In this episode Jason & Tom discuss how AI has democratized access to the best digital marketing strategies and as a result, why brands must differentiate like never beforeEnjoy!

📦 ⁠David⁠ is the CEO of Trade Hounds - ⁠https://www.tradehounds.com⁠📦 Trade Hounds is America's largest community for the skilled trades📦 Trade Hounds is a marketplace with over 450,000 tradespeople listed on the free Trade Hounds app📦 Trade Hounds showcases their craft, compares their pay, and finds products at nearby supply houses📦 Trade Hounds combines an industry specific social app with a marketplace for customer's to find a local tradesperson📦 In this episode, Jason & David discuss how Trade Hounds managed to create a nexus for the trades where community comes first, then businessEnjoy!

🎓 Andrene is the Retail Media Manager, North America for FGF Brands - https://www.fgfbrands.com🎓 FGF is a global house of FMCG brands that service the Retail, Grocery & Foodservice industries🎓 Andrene was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from ⁠Jason's eCommerce Q&A's - ⁠⁠⁠⁠⁠https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood⁠⁠⁠⁠⁠🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!

💡 Kyle is the Co-Founder & CEO of TxtCart - https://txtcart.ai💡 TxtCart is an AI native SMS Marketing platform💡 TxtCart turns Text conversations into profitable customer experiences.💡 TxtCart sends human-like texts with 45% reply rates & 30% conversion rates💡 The TxtCart AI sales agent makes you money while you sleep💡 TxtCart uses AI trained on your brand, voice and knowledge base💡 In this episode Jason & Kyle reveal the crazy huge Text/SMS based revenue opportunity MOST brands are still ignoring, why and how to fix itEnjoy!

📦 Derek is the Co-Founder & CEO and Sam is the Co-Founder & CTO of Kaavio - https://www.kaavio.ai📦 Kaavio is an AI first, auto-enrichment platform for product data targeted specifically at manufacturers & distributors📦 Kaavio turns product complexity into commercial clarity📦 Kaavio helps B2B suppliers go from "price list" to "market ready content" in seconds📦 In this episode, Jason, Derek & Sam discuss the challenges modern B2B's face around product content collection, standardization, publishing and syndication and how Kaavio uniquely assists suppliers with these functionsEnjoy!

🎓 Sid is the Founder of Refound - https://refoundai.com🎓 Every major platform shift rewards companies that rebuild around it and AI is no different - Refound helps businesses refound with AI at their core🎓 Sid was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from ⁠Jason's eCommerce Q&A's - ⁠⁠⁠⁠⁠https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood⁠⁠⁠⁠⁠🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!

💡 Tiago is the Co-Founder & CEO of Fullvenue & Clustie - https://lp.clustie.ai💡 Clustie finds customers most likely to convert and syncs those audiences to Meta Ads — lower CPA and higher ROAS, built for all expertise levels💡 Clustie leverages Fullvenue audience intelligence across all your Shopify data💡 Fullvenue is AI Marketing for Growth & Retention which helps attract top-tier customers on a smaller budget, increase retention and push every order's value higher💡 In this episode Jason & Tiago discuss why 'Audience Intelligence' needs to be a specialist capability & practice in any eCommerce businessEnjoy!