E104 - Bus factor, selling subscriptions and ConvertKit advantages (Q&A)

The questions keep coming and the answers may not be what you expect them to be!      Today on the WPMRR podcast, Joe and Christie tackle the bus factor phenomenon, converting one-offs to subscriptions, and the pros of ConvertKit.   Listen now for more business management insights!   Episode Resources:   Leave us a 5-star review on iTunes Binge on past episodes you missed Check out our website for the latest updates Send your questions to [email protected]   What you'll learn:   [00:07:11] Economic things that probably won't go back to old normal, many companies saving on office space rentals by doing remote work. [00:15:50] Do folks have a plan if they are hit by a car?  [00:16:30] The Bus Factor is real. It is a huge business risk that takes a lot of humility to work through. [00:18:59] Bus factor risk in business is extremely important to consider, we don't want to create dependency on single people. [00:22:21] For most positions, you should have a junior to you, one that learns what you do.  [00:24:09] The Bus Factor phenomenon [00:26:17] Document everything in a list so handing off of work is a lot easier. [00:30:30] When you are selling a subscription, you are selling ongoing value.  [00:32:43] How much time does it take to educate a customer on the value of your product enough for a recurring subscription? [00:35:26] You'll never target 100% the right people. You have to change, you have to adapt, you have to improve. [00:37:59] ConvertKit, good in email, tagging, and segmenting [00:45:22] Difference between MailChimp and ConvertKit