E111 - 12 Customer acquisition strategies that drive smart growth (part 2)

Today on the WPMRR podcast, Joe and Christie get detailed on how lead acquisition channels work, why it may or may not be good for the business, and the right approach for beginner, intermediate, and advanced level businesses.     Listen in to learn how to generate new leads!    Episode Resources:   Binge on past episodes you missed or leave a review Send your questions to [email protected] Tweet Joe Tweet Christie   What you'll learn:   [00:00:42] What's up, Christie? [00:03:56] The 14-day trial of Managed WooCommerce at Nexcess [00:06:15] What's keeping Joe busy? [00:09:52] Last episode talked about lead acquisition channels. [00:13:09] Friends and family as beginner leads.  [00:19:26] Zone into referrals immediately after the friends and family network.  [00:27:58] Drive organic traffic to your website using valuable content and SEO strategy. [00:37:02] Different kinds of paid ads.  [00:45:57] Events (virtual and in-person) are expensive and take a lot of effort with slow moving results.  [00:54:06] Affiliate programs have a lot to do with influencers. [00:59:10] Take advantage of marketplaces through syndication. [01:02:35] Community promotion, the fun way to get press and publisize your business.  [01:05:20] Influencer marketing works by talking to people with audiences, building and maintaining relationships. [01:11:50] Podcasting works for intermediate level businesses. [01:12:33] Post all valuable information about your business for the press to write about.