E113 Turning millions of views into Action for the Climate Emergency

Allie Cohen is an experienced digital marketing expert in both the for-profit and non-profit spaces. She has supported the growth and expansion of ACE’s internal creator marketing program over the past two years as Senior Creator Marketing Manager. Prior to ACE, Allie spent five years in entertainment marketing in the music industry, working across social media, e-commerce, and brand partnerships teams to connect music artists with their fans. Breena Cocco was brought in to scale the pilot version of the ACE Creator Collective, the in-house creator marketing program at Action for the Climate Emergency (ACE) in 2021. Over the last 3 years, she has executed an innovative and humor-first approach to producing microvideos for climate and civic engagement campaigns on TikTok, Instagram, and YouTube. As Director of Creator Marketing for ACE, she has overseen over 45 campaigns, with the content from these campaigns bringing in over 100 million organic views.