PODCAST · business
It's No Fluke
by Shorty Awards
AJR’s Adam Met, Million Dollar Listing’s Ryan Serhant, Community’s Yvette Nicole Brown, and brands such as Fanatics, Adobe, Shoprite, Comic Relief all have one thing in common - It’s No Fluke they found success. We explore the big ideas, the ups and downs in creative work and life, the inner workings of storytelling through thought-provoking and culturally relevant conversations with the most prominent and diverse voices, from creators to brands and the greatest minds of our time.Episodes drop each Tuesday morning. Stay tuned!
Episodes
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E469 Sara Mengesha: Launchpad Asks Can You Build a Business in 14 Days?
Sara Mengesha is a community strategist and cultural architect with 15+ years of experience at the intersection of culture, entertainment, technology, and entrepreneurship. Across four continents, she has helped produce and shape more than 10,000 live experiences, from intimate concerts and...
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E468 Mikhail Naliukhin: What Happens When Everyone Has a Production Studio?
Mikhail Naliukhin is the Global Director of inlab, inDrive’s in-house creative agency. He leads a global multidisciplinary team working across creative strategy, campaigns, design, production, localization, digital and emerging technologies. Under his leadership, inlab has evolved from an…
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E467 Abbey Fish: Who Really Owns the Recipe for Success?
Abbey Fish is the founder and CEO of Tastemaker, a leading community and conference for food creators, brands, and industry leaders navigating the rapidly evolving creator economy. With more than 17 years of experience in digital media and the creator space, Abbey works at the intersection of...
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E466 Fiona Turko: Why Gamma Loves Working With Operators
Fiona Turko is a marketer with a builder’s mindset: equal parts creative strategist and data-driven operator. Over the years, she has led influencer and creator programs for both scrappy startups and scaling global AI brands (Zapier, Gamma), turning creator partnerships into powerful storytelling...
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E465 David Yankelewitz: Advertising Is a Love Language
David Yankelewitz is the Founder & CCO of Public Display of Affection (PDA), a creative agency that builds brand loyalty through campaigns & activations that speak the 5 love languages. He’s won over 100 advertising awards, including Cannes Lions, OneShow, Clio, and D&AD, and was one of The…
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E464 Dan Robbins: Substack Is Rethinking The Brand Partnership
Dan Robbins is the Head of Brand Sponsorships at Substack. Previously, Dan held executive roles at PayPal, Roku, and Nielsen. He has also served on the boards of The Ad Council, the Modern Marketing Association (MMA), and The Point Foundation, taught a course on advertising economics as an…
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E463 Tameka Bazile: Your Career Doesn't Have to be One Thing, and Neither Do You
Tameka Bazile is a Brooklyn-born social strategist and corporate creator who is shaping the conversation around work, identity, and brand power in the digital age. With a career spanning over eight years, Tameka has built a reputation as a sharp, creative industry leader who blends strategic...
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E462 Sandy Carter: The 4 Deadly Sins of AI
Sandy Carter is a globally recognized technology executive, author, and thought leader at the intersection of AI and Identity. Currently CEO of an EQUS, an agentic AI company focused on privacy-based AI, identity, and trust infrastructure, she has run and scaled multi-billion-dollar businesses at...
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E461 Dana Hork: Beers With Friends
Dana Hork builds modern creative partnerships that help ambitious marketers deliver real brand and business results. Known for unlocking creativity under pressure, Dana brings clarity, creativity, and momentum to tensions caused by limited resources, competing priorities, and high expectations.…
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E460 Michelle Coulson: Remote Work Isn’t the Goal. Freedom Is.
Michelle Coulson is the CEO and Founder of Remote Rebellion (RR). She helps people to design their dream lives with more freedom and flexibility by getting a remote job that they can do from anywhere. Before RR, Michelle spent 7 years working in the corporate world as a recruiter in London,...
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E459 Ash Kumra: The Riches Are in the Niches
Ash Kumra is an AI ecosystem builder. He writes a column on AI and leadership for Inc.com, serves as SF Chapter Lead of The AI Collective, the world's largest AI community with 150,000 plus members across 175 plus global chapters, and produces AI programming for Step Conference, a global tech and...
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E458 Aneena Elza Binod: LinkedIn Needs More Weird People
Aneena Elza Binod is a social media marketer, copywriter, graphic designer and all-round creative. She believes LinkedIn can be a lot more fun than being trapped in the shackles of "synergy". She is also the founder + creator of The Internet’s Favourite, a baby brand dedicated to discovering and...
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E457 Scott Rogowsky Brought Us All Together Once, He's Savvy Enough To Do It Again
Whether you know him from his wildly popular tenure as the original host of HQ Trivia, his anchoring of the live, MLB whip-around show ChangeUp on DAZN, his own, critically-acclaimed late-night talk show Running Late with Scott Rogowsky (and the pandemic spin-off IsoLate Night), his two shows on...
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E456 Nila Makhfi: What If Your Driveway Was a Business?
Nila Makhfi is the co-founder and Chief Marketing Officer of Parkzy, the first peer-to-peer network for on-demand parking, which she built alongside her brother and a close friend. She studied psychology at UCLA, earned her master's in consumer psychology from USC, and has previously worked at…
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E455 Chronicle Media: Great Content Shouldn’t Need to Get Lucky
Emmy Award-winner Scott Greenberg is Co-Founder of the audience simulation platform Chronicle Media. Founded in 2025 and backed by Patron, Point72 Ventures, Z Ventures, Sands Capital and other prominent investors, Chronicle automates social growth for top global content creators, brands, studios...
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E454 Rachel Lowenstein: Take Girls Seriously
Rachel Lowenstein is a leading independent cultural strategist and content creator. For over a decade she has worked at the intersection of culture, brand, and girlhood, helping the world's most influential companies understand how culture is moving, especially for women/girls. Top brands…
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E453 Tommy Lynch: The TikTok Shop Gold Rush Is Getting Expensive
Tommy Lynch explains why so many brands underestimate the education gap around TikTok Shop, why bigger brands and agencies are finally paying attention, and why the real edge comes from products that are so visually interesting people want to watch them before they even buy them. Entrepreneurship...
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E452 Anastasia Leng: The Creator Got the Views. What Did Your Brand Get?
Anastasia Leng is the founder & CEO of CreativeX, a technology company that powers creative-decision making for the world’s best brands. CreativeX technology is used globally by Fortune 500 brands like Unilever, Mondelez, Heineken, Google, and more to measure creative efficiency, consistency,...
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E451 Libby Amber Shayo: Now That I Have Your Attention...
Libby Amber Shayo is a social media creator, strategist, podcast host, and founder based in New York City. With a background in advertising and a BFA in Acting, Libby turned her passion for storytelling and comedy into a full-time career as a creator, building a growing community around Jewish...
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E450 Sam Berlow: When Anyone Can Create, Taste Becomes the Advantage
Sam Berlow, co-founder and Executive Chair of The Type Founders, is a respected industry leader, trusted advisor, and one of the most connected figures in the American type industry. For over three decades, Sam has helped build the businesses that shaped modern type design and...
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E449 Aria Kim: Your Career Pivot Isn’t Starting Over
Aria Kim (@techwitharia) is a DC-based creator covering AI, careers, and tech for an audience of 150K+. Before going full-time on content, she spent years as a security program manager at Meta and Sony, and now helps people build careers that don't follow a straight line. She has partnered with...
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E448 Jason Keehn: Purpose and Performance Shouldn’t Be a Trade-Off
Jason Keehn is the founder of Accompany Creative, the award-winning, impact-driven creative agency recently named Ad Age’s Purpose Agency of the Year. With their motto of “We make good, work” Accompany Creative focuses on transforming brands into change agents through inspiring, mission-led...
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E447 How GoodQues Became The "Anti-research, Research Company"
Maria Vorovich and Holland Martini are the co-founders of GoodQues, the “anti-research” research company built around the idea that rigor and creativity shouldn’t be opposites. Maria serves as Chief Strategy Officer and Holland as Chief Insights Officer, combining strategy, psychology, analytics...
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E446 Chris Abraham: Your Newsletter Doesn’t Need a Million Subscribers (Or Even 1,000)
Chris Abraham is a Senior CSM on beehiiv's Ad Network team, where he manages more than $2 million in monthly ad spend across 80-plus active advertiser campaigns and a publisher network of over 30,000. He spends his days matching brands with the right newsletter audiences and helping publishers…
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E445 Jonathan Chanti: The Creator Economy Needs Leaders, Not Followers
Jonathan Chanti is the Founder and CEO of Reign Maker Group, a modern media, talent, and marketing company built at the intersection of culture, creators, sports, entertainment, and brand innovation. Through its portfolio of companies, Reign Maker Group represents top creators, athletes,...
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E444 Melissa Yinger: How Theorist Is Building the Next Era of a Creator Brand
Melissa Yinger is an editorial leader and storyteller who has enjoyed working with Theorist’s all-star team of writers and creative visionaries since May 2025. She holds a Ph.D. in Literature and brings 15+ years of experience shaping content that ranges from academic essays to No. 1 iTunes...
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E443 Apples to Apples: Jamie Gutfreund Makes Sense of the Creator Economy’s Messy Tech Stack
Jamie Gutfreund is a leading authority on the creator economy, advising marketers, investors, and technology companies on how to capitalize on the rapidly evolving creator media ecosystem. Drawing on senior leadership roles across brands, agencies, and platforms, she specializes in creator...
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E442 Charlie Ibarra: Creators Are Taking Over Live Events
Charlie Ibarra is the Co-Founder and Head of Content at Creator TV®, the first creator-led streaming network and content studio dedicated to bringing the authenticity and energy of social media storytelling to television. Since co-founding the network under Sabio Holdings in 2024, he has built...
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E441 Eric Cheng: The Next Election Will Be Won by Creators
Eric Cheng (@ericsaymore) is a digital director, strategist, and political content creator . He leads digital and creator strategy for campaigns including the current LA mayoral race. With an audience of over 80K across socials, he blends comedy, culture, and commentary to make civic engagement...
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E440 Delaney Debinski: Why?
Delaney Debinski is the Founder and Creative Director of Delavie Creative, a new media creative consultancy in Brussels. From writing at Warner Bros Discovery to directing content with over 3 billion views on YouTube channels like Average Rob, MrBeast, Hilton Hotels, and more, she founded Delavie...
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E439 Michael Curtis: Doing the Right Thing Is Good Business
Michael Curtis is the CEO and founder of Proud Management, a boutique talent management company representing creators who are highly conscious of their social following and character. In a world where new influencers are born overnight, they believe that it’s important, now more than ever, to be...
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E438 Rachel Kaczynski: The Best Creator Deals Start With Trust
Rachel Kaczynski is the Director of Product Marketing at Foam, a Whalar Group company, bringing over a decade of full-time experience across digital marketing, technology, and customer growth. A 2016 graduate of Boston College, Rachel began her career in cross-channel digital consulting, working...
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E437 Andrea Gordillo: AI Is Learning From Your Work, Who Gets Paid?
Andrea Gordillo serves as President and Executive Director of Freelancers Union, leading the organization’s mission to build economic security, power, and opportunity for independent workers across the United States. A lifelong organizer and advocate for workers, artists, and communities, Andrea...
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E436 Kaiya Williams: Don't Wait For The Front Door To Be Open
Kaiya Williams is the award winning CEO and Executive Director of KAW Management Group, New York born & globally based. She has always instinctively known how to make things happen. Her passion lies in architecting and cultivating "Gravitational Brands" through strategic partnerships, and...
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E435 Graham Nolan: 5 Things Your PR Lead is Afraid To Tell You
Graham Nolan is a Brooklyn-based public relations, communications and strategic partnerships consultant empowered by 25+ years of experience advancing meaningful brand conversations. His work is characterized by human storytelling and partnerships that help companies develop a standout identity…
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E434 Caitlin Begg: 92% Check Their Phone Within 15 Minutes Of Waking Up and Why It Matters
Caitlin Begg is the founder of Authentic Social and a sociologist. Authentic Social is a NYC-based applied research lab at the intersection of sociology and technology. Since her undergraduate Harvard sociology thesis in 2016, she has spent the last decade researching how digital communication...
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E433 Noah Swimmer: Why People Connect With Food
Noah Swimmer is a Partner and Head of the Culinary Department at Underscore Talent, where he manages and builds the careers of some of today’s leading culinary creators and food media personalities. With a focus on long-term growth and success, Noah works with his clients across content strategy,...
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E432 Hannah Wilson: Cultish is Turning Brands Into Obsessions
Hannah Wilson is one of the leading voices in the creator economy, helping shape how creators, brands, and technology work together. She has partnered with some of the biggest brands in the world, including Meta, Adobe, and ManyChat, and shared stages with leaders from Forbes, Microsoft, Reddit,...
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E431 Claire Uhar: Why The Fringe Is Exactly Where You Want To Be
Claire Uhar is the founder and CEO of OBSCURE, a strategic advisory firm at the intersection of media, technology, and capital. She has spent her career at inflection points — part of the founding team at a startup acquired within its first year, then building creator platforms at San Francisco...
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E430 Mark Horvath: We Can't Arrest Our Way Out of Poverty
Mark Horvath is an activist, filmmaker and pioneering force in narrative change, revolutionizing how we perceive and address homelessness. With a background in leadership, marketing, and multimedia production, he brings a unique perspective to the issue. As the founder of Invisible People, a...
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E429 Paige McCormick: Keep The Brief, Brief
Paige McCormick is the Senior Manager of Social & Influencers at Glow Brands, where she leads social media and influencer strategy across a portfolio of consumer brands, including Sun Tan City and Wellness City. In her role, she oversees national social strategy, creator partnerships, influencer...
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E428 Bill Davaris: Knowing When and How to Rebrand
Bill Davaris is Co-Chief Executive Officer of Malka, the adaptive content studio within Gen Digital's media business, which joined Gen through its 2025 acquisition of MoneyLion. Alongside co-CEO Chris Apostle, Davaris leads a studio built to combine the strategic insights of a creative agency…
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E427 Ruth Mortimer: This One Major Shift in Advertising May Surprise You
Ruth Mortimer is global president for Advertising Week and SVP, Forge. She oversees the Advertising Week, Prosper and B2BMX brands globally. They operate across the world, with events and content in the US, Europe, Latin America, Asia and Africa. Advertising Week has more than 2000 speakers each...
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E426 Ant McCormack: It's Okay to Take a Pause
Ant McCormack has spent over a decade building in the creator economy, helping creators build media companies, not just audiences. He's worked with creators across 50 countries, run 25+ accelerator programs, and built industry-first partnerships with YouTube, Google, and TikTok, including the...
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E425 Jonny Paterson: How Wall of Entertainment Turns YouTube Hits Into Global IP
Jonny Paterson is an LA-based producer and VP of Business and Creative Development at digital studio Wall of Entertainment. He previously founded JP International Productions and served as VP of Television and Head of Development at Confluential Films, following early career roles at ICM,...
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E424 Lindsay Bennett: Reinventing Market Research
Lindsay Bennett is a strategic storyteller and communications leader, leading Global Communications and Content at market research platform, Ideally. At Ideally, she's shaping how the brand shows up in the world as the company reinvents research for modern marketing. Previously, as VP of…
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E423 Andrew Roth: The Rise of Fourth Spaces
Andrew Roth, 27, is the Co-Founder and CEO of Offline, the ad network for the real world. Named to Forbes 30 under 30 in 2025 for his last company, dcdx, Andrew is one of the world's leading experts on Gen Z, and is now building the railways to help bring ad dollars offline, and reach consumers...
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E422 Kate Wolff: Leading The Pack Through AI
At Lupine Creative, Kate Wolff serves as pack leader on all business. An award-winning advertising executive, Kate has stewarded some of the world’s most impactful brands, helping them tap into popular culture. She built a traditional 360 advertising background through work at agencies including...
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E421 Victoria Bachan Pt. 2: Hyphen's Forward-Thinking Model Is Creating Abundance, Not Scarcity
Victoria Bachan is Co-Founder and CEO of Hyphen, and one of the most consequential builders in the Creator Economy. Her 12-year+ career spans CAA, Sony Music, Wasserman, and Whalar, where she led 300+ Creators as Global President of Sixteenth. She has pioneered Creator houses for Black and Latinx...
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E420 Jelena Burcer: Only 1 Percent Post on LinkedIn, That’s The Opportunity
Jelena Burcer is a LinkedIn creator and educator who helps professionals and brands grow through content that stands out. With a community of over 22,000 followers on LinkedIn, she shares practical, no-fluff strategies on personal branding, content marketing, and audience growth. Her mission is…
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ABOUT THIS SHOW
AJR’s Adam Met, Million Dollar Listing’s Ryan Serhant, Community’s Yvette Nicole Brown, and brands such as Fanatics, Adobe, Shoprite, Comic Relief all have one thing in common - It’s No Fluke they found success. We explore the big ideas, the ups and downs in creative work and life, the inner workings of storytelling through thought-provoking and culturally relevant conversations with the most prominent and diverse voices, from creators to brands and the greatest minds of our time.Episodes drop each Tuesday morning. Stay tuned!
HOSTED BY
Shorty Awards
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Frequently Asked Questions
How many episodes does It's No Fluke have?
It's No Fluke currently has 472 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is It's No Fluke about?
AJR’s Adam Met, Million Dollar Listing’s Ryan Serhant, Community’s Yvette Nicole Brown, and brands such as Fanatics, Adobe, Shoprite, Comic Relief all have one thing in common - It’s No Fluke they found success. We explore the big ideas, the ups and downs in creative work and life, the inner...
How often does It's No Fluke release new episodes?
It's No Fluke publishes regularly with 472 episodes available. Check the episode list for the typical release schedule.
Where can I listen to It's No Fluke?
You can listen to It's No Fluke on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts It's No Fluke?
It's No Fluke is created and hosted by Shorty Awards.
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