E116: How Trade Sales Leaders Can Avoid Revenue Decline by Prioritising Team Training and Process: Sales, Leadership, Trade

In this episode of Stronger Sales Teams, Ben Wright explores the vital role a well-structured training program plays in driving success for B2B sales teams. He highlights the power of tailored, succinct, and impactful training sessions, illustrating how these can significantly boost team performance, morale, and retention. Despite its often-overlooked value, Ben makes a compelling case for formal training as a strategic investment in revenue growth and long-term sales success.Key Takeaways: Effective training programs are customised, concise, compelling, consistent, and coaching-focused.Tailor training to suit the current stage and experience level of your team members.Train teams specifically on areas they need improvement to optimise their sales process.Ensure your team can clearly communicate the unique value propositions of your business.Focus on making your team more efficient in their processes to maximise customer engagement and sales opportunities.Download our free Training Calendar HERETime Stamps: 0:00 Intro1:20 Episode 115 Recap3:59 What Does A Great Training Program Looks Like6:57 How to Build Out The Training Program7:25 Looking At Your Team Life Cycle10:12 Be 100% Clear on What Your Sales Process Is11:47 Looking At Areas Where You Have Competitive Advantage13:36 Recognize Where The Team is More Efficient15:00 Recap16:19 Road to Cairns17:42 OutroRate, Review, & Follow If you’re liking what you’re hearing, make sure you ‘follow’ the show wherever you listen to your podcasts…so you never miss an episode! I’d also love to hear what you think, so drop us a review after you close that next deal…tell me what you’re liking, and what you want more of so I can look to cover it in a future episode.