E117 Doug Busk: The Role of Humor in Marketing

Doug Busk brings a builder’s perspective to marketing transformation based on a career that spans global brand product marketing, higher ed, and political organizing. Currently, he’s advising Google on their brand social media approach.  While leading marketing at Emory, Doug multiplied the university’s share of voice via social through the first phase of the pandemic --- catapulting it from 12th to 1st among topcompetitors. At Coca-Cola, he created and implemented the company’s first global approach to social. The “Hub Network” included a 20-person headquarters team serving over 2,000 brand marketers worldwide. Subsequently, Doug led Coke’s corporate brand marketing efforts. “Coca-Cola Journey” empowered communicators in over 100 countries to drive data-drive storytelling about the company on owned sites and social. Doug previously created and built the landmark mobile organizing efforts of the 2008 Obama presidential campaign.