E118: How Trade Sales Leaders Use Cole VanDee’s Strategies to Increase Opens, Clicks, and Sales: Sales, Leadership, Trade

In this episode of Stronger Sales Teams, Ben Wright is joined by Cole VanDee, co-founder of Inboxing Engine, for a compelling exploration into the ever-evolving landscape of email marketing. With a wealth of experience in building scalable email systems, Cole offers a nuanced perspective on the true value of email marketing in today’s business environment. Together, they examine whether email remains a powerful tool for driving ROI and adapting to AI-driven technologies — or if it’s becoming a thing of the past.About the Guest: Cole VanDee is a recognised authority in scalable email marketing systems. As the co-founder of Inboxing Engine, he has helped countless brands unlock hidden revenue through strategic and results-driven email campaigns. With over 327 million emails sent and $106 million in recovered revenue to his name, Cole’s tried-and-tested frameworks consistently turn underperforming email lists into high-converting assets. He works primarily with rapidly growing businesses in the $10 to $50 million range, helping them drive measurable returns while steering clear of the pitfalls of spam folders.Key Takeaways: Email marketing is a viable and potent tool for sustained growth, focusing heavily on adding value before making asks.Building a scalable email marketing system involves automation, strategic timing, and personalisation to enhance engagement.Crafting powerful subject lines should focus on avoiding spam triggers to ensure messages land in the inbox.Key elements of successful email strategies include leveraging the sender name’s reputation and implementing intelligent automation flows.Continuous value delivery through text-based communication bolsters email reputation and encourages consistent engagement.Time Stamps:0:00 Intro1:12 Guest Introduction3:35 Inboxing Engine4:48 Email Marketing: Funeral or Rebirth7:09 Building Out A Scalable Process With Email9:01 Format For Building Out Scalable Process with Email11:13 Building A New Email List12:50 Systemising The Structure of Building An Email List17:10 Spam Folder: Myth or Real?17:54 Subject Line Recommendations19:35 Scary Tips For Increasing Engagement or Open Rates21:07 Revving The Growth Engine For The Next 12 Months22:16 Guest's Socials22:41 Road to Cairns23:41 OutroRate, Review, & Follow If you’re liking what you’re hearing, make sure you ‘follow’ the show wherever you listen to your podcasts…so you never miss an episode! I’d also love to hear what you think, so drop us a review after you close that next deal…tell me what you’re liking, and what you want more of so I can look to cover it in a future episode.