E120 Troy Clarke: Apologies in Advance

You may have seen your favorite creators apologizing in advance for sponsored posts during the holidays. Troy Clarke gives a great breakdown on how to fix that for the brand, the creator and the consumer. Troy is a seasoned brand advocacy consultant at Duel, specializing in helping some of the world’s leading fashion and beauty brands harness the power of their passionate advocate communities. With three years of experience in the brand advocacy space, Troy designs and implements strategic, gamified programs that enable brands to identify, manage, and activate their most loyal advocates, driving deeper connections and exponential growth.