E120 - WPMRR Top Tips on Sales and Marketing

It's a never ending task in figuring out the most effective way to create sustainable goals and compelling interactions with clients for acquiring more web-traffic and leads.Tune in to today's episode of WPMRR and take some advice from our guests who dominate in sales and marketing.Listen to full episodes below: E26 - Darth Maul on sales and marketing for freelancers (Jennifer Bourn, Profitable Project Plan) E49 - Darth Maul on inventing inbound marketing (David Ly Khim, Hubspot) E63 - Superman on making sales and marketing with WordPress easy (Gregory Karelitz, Hubspot)   What to Listen For:   00:00 Intro 00:12 Building the foundation of your website 01:47 Many people drastically overestimate their website traffic 03:10 Get clarity to talk about what you want to do 05:57 Do you need to keep running paid ads? 08:37 Organic traffic on older content 10:07 Historical optimization versus creating new content 12:42 The benefits of having a user-experience audit  13:57 The advantage and disadvantage of an open source 15:12 HubSpot and automated contact form 18:26 It's not the disconnected tools that creates the problem 20:42 Building on WordPress is hard 23:54 People don't want to fill out long forms 25:13 Feature functionality and delivering great user experience