E121: Talking ’Quiz Commerce’ for Ultimate eCommerce CX & Personalisation w/ Tom Coburn, Jebbit - At the Coalface Podcast - 10 March 2022

Tom Coburn is the Co-Founder & CEO of Jebbit - https://www.jebbit.com Jebbit is a 'Quiz Commerce' SaaS platform for eCommerce Jebbit allows merchants to create interactive quizzes and gamification experiences that gather zero/first party customer product preference data to create a hyper personalised, guided shopping experience Jebbit allows merchants to recommend the right products, to the right customers, at the right time, in the moment based on product preferences the customer provides in real time In this episode, Jason and Tom discuss how and why merchants can and should gather detailed customer preference data in a fun, customer friendly way and then use that data to personalise the customer journey now and into the future