E123 Smile Train: The one thing any business can learn from our Nonprofit of the Year

Brandon Lawson is a nonprofit communications specialist based in New York City and currently serves as the Director of Content Strategy at Smile Train, the world’s largest cleft charity. With over 20 years of experience, Brandon has dedicated his career to helping organizations craft compelling narratives, engage audiences, and achieve their financial goals. Check out his team’s multiple Shorty award winning blog and Oscar-qualified documentary film, Every Day After, streaming now on the Documentary Channel. Nicole Bell is Smile Train’s Vice President of Public Relations, bringing over 20 years of experience in journalism, media strategy, and communications. She has led award-winning campaigns and continuously secures coverage in top media outlets like NBC Nightly News, The Associated Press, CNN, Good Morning America and Fox News. Nicole has experience as a college professor, teaching graduate-level public relations courses. Previously, Nicole spent over a decade as a TV journalist, reporting for network affiliates across the country. She holds a Master’s in Broadcast Journalism from Boston University and a Bachelor’s in Speech Communications from East Stroudsburg University.