E124: Talking Consumer Sentiment, UGC & Brand Love for CPG Brands w/ Ido Ramati, Sentimate - At the Coalface Podcast - 31 March 2022

Ido is the Founder & COO of Revuze - https://www.revuze.it Revuze have developed a unique, proprietary, AI driven, CPG product sentiment and insights engine called Sentimate - https://sentimate.com Sentimate is a consumer insights SaaS platform that claims: "Get instant and free access to 1 billion consumer product insights — indexed, analyzed, and ready to be used for your market research." Sentimate helps global CPG brands track the consumer sentiment around their products in near real time It does this by capturing and unifying User Generated Content data (primarily customer/user reviews) across thousands of major websites and marketplaces worldwide In this episode, Jason and Ido discuss the importance of monitoring and acting on customer sentiment for localised/regionalised product enhancement, marketing and New Product Development (NPD)